Kevin Weaver

Experience

• 

  Sunflower Marketing

  Dec 2010 - Jan 2012

  Marketing Assistant

  Coordinated lead and prospect development.Developed and maintained e-stores for clients such as PING, Dairy Farmers of America, USTA, Protection 1, and Creative Marketing.Created advertisements and email marketing campaigns.Created a company YouTube and Facebook page.Marketing efforts generated an increase of 16% in sales from 2010 for a $44.2 million company.

• 

  Go Wichita

  Apr 2012 - Jul 2013

  Membership & Destination Services Manager

  Participating in the development of new members of the Bureau.Corresponding with all meeting planners regarding available services and marketing those appropriately.Assisting in the coordination of meetings and assisting with projects.Assisting in the development of advertising for various events.

• 

  Talent Zoo

  Nov 2012 - Apr 2013

  Regular Contributing Blogger

  Write articles about the latest happenings in the worlds of marketing, advertising, and branding.

• 

  Gragg Advertising

  Jul 2013 - Jun 2014

  Marketing Coordinator

  Provided daily administration and assistance for clients, including responding to phone calls and email while managing production/creative deadlines and media placements. Formulated budgets and projections while contributing to overall strategy development. Delivered weekly analysis reports to clients with a high-level review of campaign performance. Proofed all copy, artwork, TV spots and presentations in order to uphold the client's brand image.

• 

  Intouch Solutions

  Jun 2014 - Jul 2018

  As an Associate RM Strategist I served as a subject matter expert to lead clients in innovative and successful marketing strategies that were personalized and aimed at facilitating long-term relationships with patients and health care providers. I worked to develop acquisition, conversion and retention programs which laddered up to overall brand strategy and goals. These programs spanned digital marketing channels and promoted the use of data-driven marketing strategies to create personalized engagement with customers, including: web, email, social, media and mobile. Show less As an eCommunications Specialist, my primary role is to work with senior level CRM team members and Account Management staff to plan and execute relationship marketing projects. In this capacity, I assist in the planning of the consumer experience by providing input to business requirements, contribute to functionality requirements, and influencing and approving use case development and test plan finalization. This role enables me to serve as the primary point-of-contact for ongoing project development, attend project specific meetings, and provide input to internal and external partners as necessary. To support the proper set-up and execution of campaigns within managed timelines, I am knowledgeable in the areas of compliance and regulations related to CAN SPAM, TCPA/MMA and Pharma, and involve myself in creative reviews while actively managing timelines and team expectations. Show less My main function as the Associate eCommunications Specialist was to collaborate across the CRM team to support all email projects. I worked closely with the eCommunications Specialists on project development, technical set-up and execution of campaigns within specific timeframes. This role led me to become a subject matter expert, both technically and channel specific, by completing certification requirements and becoming fully versed in compliance and regulations associated with CAN SPAM, TCPA/MMA and Pharma. Show less

  • Associate RM Strategist

    Aug 2017 - Jul 2018

  • eCommunications Specialist

    Sept 2015 - Aug 2017

  • Associate eCommunications Specialist

    Jun 2014 - Sept 2015
• 

  AdventHealth Kansas City

  Jul 2018 - now

  I serve as a regional marketing resource tasked with building brand awareness, brand preference and growth of hospital volumes across three hospitals and numerous specialty clinics. I am responsible for developing, managing and implementing all forms of digital marketing including, but no limited to, web, SEO, digital paid advertising campaigns, social media, reputation management and CRM. My main focus as the Digital Marketing Strategist was to connect and communicate with patients wherever they were in their health care journey. In addition to service line marketing, it was my responsibility to develop and execute digital communication efforts that included digital campaigns, website and social media, and use CRM to shape strategy and build marketing campaigns.

  • Digital Marketing Manager

    Feb 2021 - now

  • Digital Marketing Strategist

    Jul 2018 - Feb 2021