Alex Hicks

Experience

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  Fitesa

  Jun 2016 - Aug 2016

  Marketing Intern

  -Assisted in the preparation of a new hosting platform for the Fitesa global website-Researched and planned a redesign for the Fitesa global website-Designed an informational presentation template for the customers and stakeholders visiting all global locations-Prepared new product samples for presentations with potential customers

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  Oxford-Lafayette County Economic Development Foundation

  Aug 2016 - Dec 2016

  Public Relations Intern

  -Assisted in planning the 9th Annual EDF Golf Classic -Managed social media accounts-Assembled press packets-Wrote news releases for various events-Updated and organized contact information for membership database.

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  University of Mississippi

  Sept 2016 - Jun 2019

  -Managed the official Ole Miss social media channels (Facebook, Twitter, Instagram, and LinkedIn) -Planned and executed content calendar: responsible for carrying out marketing strategy across all social channels-Monitored engagement with weekly reports as well as in-depth analytic reports during crisis situations to share with senior leadership and university officials-Composed annual communications plans for Commencement and Commencement Expo and reported KPIs to senior leadership-Conducted brand market research on all SEC universities and presented findings to senior leadership and communications team for launch of new branding of the University of Mississippi-Directed and mentored cross-functional team of interns and ambassadors-Presented Ole Miss social media updates and tips at university workshops-Spearheaded redesign of Ole Miss Admissions website: building new layout, condensing content, and keeping UX at the forefront-Acted as the university liaison for production crews filming on campus Show less -Managed the official Ole Miss social media channels (Facebook, Twitter, Instagram, and LinkedIn)-Planned and executed content calendar: responsible for carrying out marketing strategy across all social channels-Monitored engagement with weekly reports as well as in-depth analytic reports during crisis situations to share with senior leadership and university officials-Wrote content for the social media chapter in the 2017 Ole Miss EDHD textbook -Designed content for SEC Campaign “It Just Means More” Show less

  • Brand Marketing and Content Specialist

    May 2017 - Jun 2019

  • Social Media Ambassador

    Sept 2016 - May 2017
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  University of Mississippi School of Journalism and New Media

  Jan 2017 - May 2017

  Social Media Chair - 'It Starts With (Me)ek' Campaign

  The 'It Starts with (Me)ek' is a campaign designed to encourage inclusion and respect while rejecting stereotypes on the University of Mississippi campus. It is hosted by the School of Journalism and New Media.

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  Le Bonheur Children's Hospital

  May 2018 - Dec 2018

  Marketing And Business Development Intern

  -Managed content calendar for all social media channels-Assisted with planning process and execution of summer events -Assisted in the reconstruction and redesign of the Le Bonheur website, rewriting content, constructing page flow, and keeping UX at the forefront-Wrote multiple posts for the Le Bonheur Practical Parenting Blog, edited content for the “Power of One” nominee posts and the “Securing the Promise” stories for newsletters and emails, and conducted interviews with physicians, patients and patients’ families for human interest stories Show less

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  Varsity Spirit

  Dec 2019 - Mar 2022

  Marketing Manager, Fashion & Footwear

  -Oversee digital marketing strategies for Varsity Spirit Fashion, Varsity All Star Fashion, and Varsity Footwear, managing omnichannel lifecycle marketing campaigns with a focus on email, SMS mobile marketing, influencer marketing, website/SEO, e-commerce, video, and social media to support sales team and revenue-generating company initiatives-Plan and execute email campaign calendar for multiple major brands driving industry-leading OR & CTR with proven results for lead generation and revenue growth through personalization, targeted audience segmentations, content mapping, journeys, and automations-Launch SMS mobile marketing driving CTR’s as high as 40% and growing 6,000 subscribers in 8 months-Improve KPIs of digital campaigns through rigorous A/B testing-Provide geo-specific marketing material for 400+ field reps-Assist with rebrand of e-commerce site composing product descriptions, providing new imagery, and building new collections-Serve as Director and Fashion Coordinator on location for annual week-long photo and video shoots-Drive revenue through white space opportunities by adding lead generation on website; benchmark of over 1,600 leads in 9 months-Produce two major print and digital catalogs received by 100K+ customers-Plan and execute launch of all 5 fashion and footwear catalogs through website, email, SMS, and social-Manage VSF social content calendar and provide imagery, graphics, captions, etc for VSF Social Team of 20+ sales representatives-Increased UGC 10x by co-managing influencer program through monthly campaigns proving new revenue stream through Shopify and social commerce-Identified new marketing opportunity by creating influencer program for industry-first Band Wear line Show less

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  Paradigm Marketing and Creative

  Mar 2022 - now

  Digital Strategist