Morten Dalgaard-Thestrup

Experience

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  JP/Politikens Hus A/S

  Aug 2008 - Nov 2015

  I started my career in market research, building expertise in data-driven decision-making, customer relations & insights, and business development. This experience shaped my structured, analytical approach to problem-solving.🔹 Designed and executed market research projects – Provided actionable insights to help businesses understand customer behavior and market trends.🔹 Advised leadership on strategic decisions – Delivered high-impact analysis and presentations to inform company strategy.🔹 Developed new business areas – Explored opportunities for growth and expanded service offerings for the market research business.This foundation in research and analysis gave me the skills to connect data with business strategy, a strength that has been invaluable in my career. Show less

  • Senior Research Consultant & Business Developer

    Feb 2015 - Nov 2015

  • Research Consultant & Business Developer

    Aug 2010 - Feb 2015

  • Research Trainee

    Aug 2008 - Sept 2010
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  Nordea

  Nov 2015 - Feb 2022

  I played a key role in developing and implementing marketing automation platforms across the Nordic markets, ensuring strategic alignment between business, IT, and regulatory requirements.🔹 Led roadmap planning & execution – Scoped and planned the rollout of marketing automation platforms, aligning with business needs and compliance requirements.🔹 Managed vendor selection & procurement – Oversaw new vendor procurement, IT application registration, and risk & compliance management, ensuring smooth integration.🔹 Facilitated cross-functional collaboration – Engaged business and IT stakeholders, aligning technical capabilities with marketing and customer engagement strategies.🔹 Supported organizational setup – Assisted in team establishment, resource allocation, and stakeholder coordination to drive project success.🔹 Budget & program support – Worked closely with the programme manager to secure and allocate budget, ensuring financial alignment with strategic goals.This role strengthened my ability to bridge marketing, IT, and compliance, ensuring that technology investments translated into measurable business impact. Show less I was responsible for strategic planning, development, and implementation of Nordea’s Customer Experience Management (CEM) application across the Nordics, ensuring alignment between business objectives, IT capabilities, and customer engagement strategies.🔹 Led strategic scoping & roadmap planning – Defined the roadmap and technical development plan, driving the successful implementation of the CEM platform across Nordic markets.🔹 Agile team leadership – Managed an international team of 13 FTEs, fostering collaboration across global locations to ensure efficient development and deployment.🔹 Vendor & contract management – Oversaw vendor selection, transitions, and compliance, ensuring risk mitigation and contract alignment with internal policies.🔹 Cross-functional stakeholder alignment – Engaged business and IT stakeholders, aligning platform capabilities with customer insight and marketing strategies.🔹 Day-to-day operations & optimization – Managed the ongoing operation, maintenance, and continuous improvement of the CEM application.This role deepened my expertise in customer insights, digital transformation, and IT project execution, while building on my team and people management skills. Show less

  • Senior IT Project Manager - Marketing Automation Implementation

    Oct 2019 - Feb 2022

  • Product Owner - Customer Relationship Management (CEM) Applications

    Oct 2018 - Oct 2019

  • Senior IT Business Analyst - Customer Experience Management (CEM) Applications

    Mar 2018 - Oct 2018

  • Project Manager / Senior analyst - Group Marketing and Business Insights

    Jan 2017 - Mar 2018

  • Analyst & Business Developer - Group Marketing and Business Insights

    Nov 2015 - Jan 2017
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  Kindness Consulting

  Mar 2022 - now

  Strategic & Creative Consultant

  I offer my consultant services supporting businesses with strategy execution, project management, and communication while also co-running our family business. My expertise in project execution, communication, and business development is valuable to companies looking for a structured, people-first approach to strategy, operations, and business development.🔹 Strategy Execution & Project Leadership – Driving projects from vision to execution, ensuring structured workflows, clear priorities, and measurable impact.🔹 Business Development & Communication – Positioning brands, managing client relationships, and expanding market reach through strategic initiatives.🔹 Cross-Functional collaboration – Bridging creative, technical, and commercial perspectives to align teams and drive transformation across industries.At Idestrup and Totum Studio we create visual identities and spaces for retail, brands, offices, and private homes. Show less

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  Kvantify

  Nov 2022 - Jan 2025

  Head of Communication & Marketing

  I led the branding, marketing, and strategic communication at Kvantify, helping position the company at the intersection of quantum computing and life sciences. My focus was on translating complex technical concepts into clear, compelling stories while aligning marketing efforts with business development and sales strategies.🔹 Built & executed the company’s brand identity – Defined visual identity, tone of voice, and storytelling approach.🔹 Grew Kvantify’s presence in the industry – Expanded LinkedIn following, secured media coverage, and drove engagement with key audiences.🔹 Aligned marketing with business goals – Worked closely with founders, sales teams, and engineers to develop outreach and lead generation strategies.🔹 Orchestrated product launches & industry events – Drove visibility for Kvantify’s solutions through keynotes, panels, and networking efforts.I thrived in this fast-paced, high-growth environment, working across departments to ensure that marketing and communication supported business strategy and commercial success. Show less