William Bell

Experience

• 

  KFC

  Oct 2012 - Oct 2018

  Assistant Restaurant Manager
• 

  Port Adelaide FC

  Sept 2018 - now

  Operating in a strategic function, I provide business recommendations in the form of business cases from this data to the business leaders to continue the growth agenda of the Club.Highlights- Developed and executed record-breaking pricing strategies for Membership and Ticketing in 2023 and 2024, and enhancing fan accessibility and engagement.- Generated $100k in incremental revenue through designing and implementing a Ticket Return Program, which also enhanced the Consumer experience and fostered fan loyalty.- Built and deployed KPI dashboards across departments and business units, enabling data-driven decision-making for the Executive Team and fostering a performance-focused culture.- Created and delivered strategic business cases to improve key fan-facing departments, including Membership, Ticketing, Premium Sales, and Retail, resulting in streamlined operations and increased revenue opportunities.- Served as the business lead for consumer analytics and insights, leveraging data storytelling to provide actionable recommendations to Executive, Consumer, and Marketing teams.- Utilized Tableau to extract, analyse, and visualize consumer and financial data, delivering insights to the leadership team, C-suite, and Board to inform strategic planning and enhance fan engagement initiatives.- Conducted a retail e-commerce feasibility study, including financial modelling, logistics planning, and resource analysis, culminating in strategic recommendations presented to the C-suite. Show less

  • Data and Insights Manager

    Nov 2024 - now

  • Data Insights Coordinator

    Nov 2022 - Feb 2025

  • Commercial Operations Co-Ordinator

    Feb 2019 - Jan 2023

  • Membership Services Officer

    Sept 2018 - Feb 2019
• 

  Port Adelaide Netball Association

  Mar 2022 - Feb 2025

  Board Member

  Working with the Board of the Port Adelaide Netball Association to drive participation, revenue, and set the strategic agenda moving forward.Highlights- Installation of new light towers for better visibility for participants and reduced light pollution for nearby residents- Enhancing social media and digital presence for larger audience reach and engagement- Grant writing to secure additional funding to support operations