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Tijana Braunovic

Tijana Braunovic

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location of Tijana BraunovicSerbia

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  • Timeline

  • About me

    Retail Strategy & Content Manager @ Philip Morris | Driving Brand Engagement

  • Education

    • Canterbury Christ Church University

      2011 - 2012
      BA in Business studies Marketing 1st Class Honours

  • Experience

    • Philip Morris International

      Jul 2012 - now

      Responsible for delivering strategy & ensuring deployment across various streams:1) Brand Retail: building eco-system through taxonomy of different formats (ranging from small formats to Boutiques); delivering Brand Engagement Content across full Brand Retail network 2) HoReCa: Budgeting & Contracting based on HoReCa Strategy. Delivering "always on" content across full contracted network3)Trade: Ensuring Brand visibility through targeted approach; Delivering innovative/eye catchy product display solutions; Fueling sales through engagement of Shop Assistants & owned field force 4)Brand Engagement: delivering consumer experiences across festivals & cultural events of different scale, sponsorships and partnerships, own events Show less

      • Manager Retail & Content SEE

        Jan 2021 - now

      • Manager RRP Portfolio & Communications Serbia

        Feb 2019 - Jan 2021

      • RRP Community Development

        May 2017 - Feb 2019

      • Brand Executive EEMA Region - STA

        Feb 2016 - May 2017

      • Brand Executive

        Aug 2014 - Feb 2016

      • Marketing trainee and Content Development Executive

        Dec 2012 - Aug 2014

      • HR Intern

        Jul 2012 - Dec 2012

  • Licenses & Certifications