Jim Bui

Experience

• 

  Cymax Group Technologies

  Sept 2014 - Jun 2024

  -Managed a team of five that supported marketing budgets across 150 vendors and 4 marketplaces.-Implemented automated marketing solutions to streamline campaign processes, enhance efficiency, and optimize targeting, resulting in significant time and resource savings.-Closely worked with the GM of Sales and Account Management team to plan and execute marketing initiatives.-Spearheaded a top 200 SKU taskforce that looked after SKU health working with various teams to resolve issues. -Mentored and supervised a team of 3 that focused on generating sales for new vendors onboarded. -Continued with responsibilities from the previous Marketing Analyst role. -Managed $100,000 USD monthly marketing budget across multiple marketplace platforms that averaged 13-14 ROI.-Managed $100k USD monthly PPC marketing budget across 30 vendor accounts.-Introduced, implemented, and documented a working formula that led to the growth of the PPC marketing budget from $5,000 to $400,000 a month.-Worked closely with the Account Management team and Vendors to plan and execute their PPC marketing needs. -Provided data support for the Merchandising and Vendor Account Management team who managed over 500,000 skus and 100 different vendors. Reports include competitive analysis, price optimization, promotion effectiveness, sales performance and more.-Assisted merchandising team to upload and onboard new vendors, new SKUs, and promotions.

  • Manager, Marketplace Advertising Sales

    Aug 2023 - Jun 2024

  • Team Lead, Marketplace Advertising

    Mar 2021 - Jul 2023

  • Marketing Analyst

    Feb 2017 - Feb 2021

  • Merchandising Analyst

    Sept 2014 - Jan 2017
• 

  Prepac Manufacturing Ltd.

  Aug 2024 - now

  Marketing Manager