Vinicius Reina

Experience

• 

  Toyota do Brasil

  Feb 2007 - Aug 2007

  Trainee

  During my stint at Toyota I was coached on the "Toyota Way" philosophy, "Toyota Production System (TPS)" and "Problem Solving" methodologies.

• 

  RB

  Aug 2007 - Dec 2011

  Responsible for supporting and implementing new projects related to the following functions: Finance, Sales, Marketing and HR. During the final part of my Management Trainee program I was the project coordinator for an initiative in Developing Markets that aimed to deliver standard tools and processes across several countries through a single portal to manage and control Expense Reports, Trade Investment, Marketing Investment, and 4P, Point of Sales (POS) and In Market Sales (IMS) information reports. Responsible for implementing new IT projects across all countries where Reckitt Benckiser is present in Latin America.Worked with several different areas like Sales, Finance, Marketing and Supply Chain covering a wide range of like Order Entry, Business Intelligence, Master Data Management, Financial Controls and Governance which allowed me to have a full understanding of the whole organization.

  • Business Analyst

    Jun 2010 - Dec 2011

  • Management Trainee

    Sept 2009 - May 2010

  • Management Trainee

    Aug 2007 - Aug 2009
• 

  Google

  Jan 2012 - Sept 2019

  Head of gTech Professional Services Platforms for Latin America Manager for Google Publishers Solutions and Innovation team in Latin America. Lead for Google Publishers Solutions and Innovations in Latin America. Platform Specialist Account Manager for large strategic publishers in Latin America. Responsible for Pre-Sales and Consulting for new DFP clients and for providing the best service level for existing publishers on DFP. Clients include large strategic digital publishers in Latin America.

  • Head of gTech Professional Services for Publishers, LatAm

    Sept 2018 - Sept 2019

  • Manager, Publisher Solutions and Innovation - Latin America

    Dec 2017 - Aug 2018

  • Publisher Solutions and Innovation Lead - Latin America

    Nov 2015 - Dec 2017

  • Strategic Account Manager - DoubleClick for Publishers

    Apr 2013 - Nov 2015

  • Technical Account Manager - DoubleClick for Publishers - Latin America

    Jan 2012 - Mar 2013
• 

  Globo

  Oct 2019 - Jul 2023

  Ad Tech Director in charge of building the technical advertising ecosystem for the largest media company in Latin America.Leading a team of 200+ people including Product Owners, Software Engineers, Data Scientists, Agile Coaches and other technical roles. Leading a team of 80+ people responsible for delivering a great experience on Globo's digital publishing products: G1, GShow and Globo Esporte.

  • Ad Tech Director

    Jun 2021 - Jul 2023

  • Head of Product and Engineering for Sports Hub and Publishing Products

    Oct 2019 - May 2021
• 

  Plexus

  Mar 2024 - now

  Co-Founder & Co-CEO

  Co-fundador e Co-CEO da Plexus