Gabby Boswell

Experience

• 

  University of Georgia AdClub

  Aug 2017 - May 2019

  Member

  Attended bi-weekly meetings with speakers and networked with advertising professionals

• 

  Talking Dog Agency

  Sept 2018 - Apr 2019

  Art Director

  Art Director for the Live Wire Athens account-Worked on a team of seven creating brand identity, advertising strategy, choosing media, and developing and creating content for the client.-created a strong, cohesive brand identity across all platforms-rebranded materials such as the beverage package and wedding rack card-created two fully fleshed-out campaigns-communicated and listened to the client's needs and implemented design edits in a timely manner

• 

  AthFest Educates

  Apr 2019 - Aug 2019

  Graphic Design / Social Media Marketing Intern

  -Conceptualized and designed content for festival announcements leading up to, during, and after AthFest, a 3-day music and arts festival.-Strategically scheduled posts on Instagram, Facebook, and Twitter.-Posted live Instagram stories during the entirety of the 3-day festival.

• 

  Brandmovers

  Nov 2019 - Jul 2021

  Junior Graphic Designer

  — Completed a rebrand of the company extended across website, marketing content, sales support, social media, and internal communications.— Illustrated content for the company website and marketing materials.— Assisted in client product platform User Interface (UI) design.

• 

  Holler

  Jul 2021 - Apr 2023

  Graphic Designer

  — Assisted and collaborated with the Marketing team on concept development, design, and production of marketing collateral across digital and print.— Created marketing collateral to support Sales, Brand Partnerships, and Product teams such as: presentations for meetings, pitches, and proposals, email invitations and templates, printed materials for events, creative assets to support company website, data visualization infographics, and product mock-up examples.— Researched design inspiration, techniques, and ideas for projects and workflow optimization.— Built and restructured the company website. Show less

• 

  Crater

  May 2022 - Apr 2023

  Graphic Designer

  - Conceptualized and created a new brand under Holler Technologies. - Developed brand visual direction, guidelines, company-wide decks, website, and marketing materials.

• 

  Havas Red US

  May 2023 - May 2024

  Content Producer

  - Developed creative content for multi platforms for agency clients, across a wide range of industries, utilizing the Adobe Creative Suite.- Focused on video and animation content creations, primarily for social media.- Designed decks, presentations, and content calendars in PowerPoint Templates.- Participated in creative brainstorms with account or pitch teams by actively and consistently sharing and sparking creative thinking.- Leveraged creative insights, copy, and ideas to develop visual and conceptual content executions that can be reviewed and approved both internally and through clients.- Helped lead and manage the process of social and mobile content production from pre-production through to post-production.- Maintained organized projects, files and workflows while collaborating in a fast-paced environment. - Utilized Generative Ai upon clients’ approval for designs and mock ups. Show less

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  Maison Tara New York

  Sept 2024 - now

  Experiential Brand Designer