Andra Brichacek Roe

Experience

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  Matrix Magazine

  Aug 1997 - Jun 1998

  Editor in Chief

  • Led content and business strategy for Humbold State Women’s Center magazine.• Managed staff of six student writers, editors and designers. Acted as instructor for semester-long course. • Performed all tasks related to publication of magazine, including soliciting submissions, writing features, planning layouts, advertising and marketing, managing staff and mentoring students.

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  Osprey Magazine

  Jan 1999 - Jun 1999

  Copy Chief

  • Acted as chief copy editor for Humboldt State’s general interest magazine. • Managed staff of three junior copy editors.• Wrote feature articles for Osprey Magazine.

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  Vantek Communications

  Jan 1999 - Jul 2000

  Assistant editor

  • Wrote, edited and posted news related to long distance telecommunications industry on website.• Assisted editor as needed.• Managed contributor and client relationships.

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  Advanstar Communications

  Jul 2000 - Feb 2002

  Associate Editor

  • Won silver medal for best column of the year for all Advanstar publications (108 magazine worldwide).• Part of the team that won Advanstar’s Magazine of the Year two years in a row.• Part of the team that won the Jesse H. Neal Grand Gold award for business journalism.• Wrote and edited feature-length articles for Pharmaceutical Executive, a monthly magazine about the pharmaceutical industry. • Wrote and edited news section for Pharmaceutical Executive.• Wrote and edited PR/media section for Pharmaceutical Executive.• Solicited and vetted contributed articles. • Worked with authors to prepare manuscripts for publication. • Wrote and edited op-ed columns. • Used Quark to style and lay out articles for publication. Show less

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  Peformance Horse Magazine

  Oct 2002 - Apr 2005

  Associate Editor/Editorial Coordinator

  • Edited all editorial pages of monthly magazine for sports horse industry. • Wrote feature articles.• Wrote and managed news section. • Attended and reported on events. • Coordinated all editorial functions with art and advertising departments as well as offsite editors and writers.• Used Quark to style and lay out sections and articles for publication.

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  Inkwell Communications

  Apr 2005 - Oct 2008

  Freelance Writer and Editor

  • Wrote freelance feature-length articles that were published in multiple local, national and international magazines, including Western Horseman, Eugene Magazine, Oregon Coast, Performance Horse, Horse and Pharmaceutique (French pharmaceutical industry magazine). • Provided editing services for clients nationwide, including Forbes and Advanstar Communications.• Wrote press releases for local and national clients.• Wrote marketing copy for local and national clients.

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  ISTE

  Oct 2008 - Nov 2015

  • Played key role in transition of print member magazine to a digital channel that increased web hits from 5,000 hits a month to 150,000+ hits a month• Played key role in transition of print conference newspaper to a digital channel that generated nearly 50,000 site visits during the four-day ISTE Conference & Expo while helping to propel the #ISTE2014 hashtag to trending fourth on Twitter worldwide • Oversaw editing of both digital and print content, including articles, blog posts, videos, web copy, infographics and marketing collateral, using AP and house style• Planned and solicited content that supports overarching organizational goals and initiatives• Acted as the primary staff writer for content that appears on the EdTekHub and the ISTE Conference News sites, including profiles, articles, video scripts, infographics, and other content• Project-managed the creation of content, including videos, webinars, podcasts, slideshows and infographics. Project management includes working with stakeholders to establish content goals and objectives, content focus, and creative approach• Collaborated on inbound marketing and social media strategy• Contributed blog posts to ISTE Connects blog• Wrote and edited marketing copy for digital and print collateral• Collaborated to maintain in-house style guide and educate staff about in-house style• Collaborated to establish annual editorial calendar and vet sponsored content • Conducted interviews, wrote bylined articles, and identified content opportunities for the online publication and the blog• Managed video content on YouTube channel• Used Adobe Photoshop to manipulate images for publication• Used WordPress to edit, post, and manage content for publication• Use Sitefinity CMS to edit, post and manage online content.• Use basic HTML skills through CMS to post and modify content. Show less • Created, edited (using Chicago style), and curated content for member magazine and website• Copy edited (using APA style) and coordinated production for three research journals• Reported, wrote ,and edited (using AP style) news articles for ISTE Conference show daily• Collaborated on editorial planning for all periodicals• Used Adobe InDesign to style and lay out articles for publication• Used Adobe Photoshop to manipulate images for publication• Used WordPress to edit, post, and manage content for online publication• Used Sitefinity CMS to edit, post, and manage online content• Used basic HTML skills through CMS to post and modify content• Collaborated on house style guide Show less

  • Senior Editor

    May 2014 - Nov 2015

  • Associate Editor

    Dec 2009 - May 2014

  • Assistant Editor

    Oct 2008 - Dec 2009
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  University of Oregon School of Journalism and Communication

  Nov 2015 - now

  * Lead data-driven strategies for recruitment and awareness marketing, development and alumni communication, advertising, content (editorial, video, etc.), digital, social media, public relations, media, and events for one of the largest schools on the University of Oregon campus* Led brand messaging refresh that included market research, brand positioning statements for all academic programs and research centers, and integrated multimedia recruitment campaign* Serve as editor-in-chief for all publications, stories, copy, campaigns, and newsletters* Write, edit, and content-manage digital and print development pieces, newsletters, marketing collateral, advertisements, press releases, feature articles, speeches, emails, advertising copy, and web copy * Creatively contribute to and project manage multimedia projects, including websites, videos, animations, graphics-heavy recruitment materials, and interactive virtual events * Develop content for the SOJC website redesign and lead strategy for web content, copy writing, and user experience* Lead strategy, project-management (using Asana), and copywriting for key campaigns including recruitment campaigns and annual giving day, which has outperformed all other academic units on campus and raised more than $1 million* Manage team of 4-5 staff members, 7–10 student workers, and 2–4 freelancers* Manage annual communication and events budgets of $200,000+* Collaborate with teams across campus, including UO and SOJC leadership, development and alumni relations, enrollment management, student services, and faculty* Act as media relations liaison for faculty and senior administration* Lead issues management and crisis communication for school during high-stress periods, including the pandemic and nationwide reckoning with systemic racism* Develop and implement hybrid event strategy for school’s annual signature events, including donor-funded lectures, alumni and stewardship events, awards programs, and commencement Show less • Developed and managed editorial calendar for all communication channels, including website, blog, and social media • Wrote stories, developed story ideas, and edited and prepared articles for publication• Evaluated and tracked editorial content• Created and shared social media posts aligned with editorial strategy and engage priority audiences• Developed social media campaigns to achieve organizational communication goals• Wrote advertising and marketing copy for a variety of audiences• Planned, wrote, edited, and produced internal and external publications• Manage a team of 7–10 student employees, including hiring, evaluations, and mentoring• Develop processes to solicit input and content from faculty and program administrators• Develop timelines and manage creative projects across a range of print, digital, and social media• Solicit and evaluate bids from freelancers, contractors, and printers• Advised work of graphic designers, videographers, photographers, web developers, and writers• Collaborated with university partners to develop clear, concise, and strategic communications materials that support priorities• Worked with the director of communication to arrange media interviews with senior administrators, faculty, and UO Central Communications• Represented the SOJC Communication Department at university-wide editorial meetings and pitched story ideas in line with communications goals• Wrote news releases, special-feature articles, speeches, advertising, and marketing copy for public-facing SOJC events, announcements, and materials• Led event strategy, promotion, and program development in collaboration with key stakeholders• Monitored and advised the director of communication and other leaders on trends and issues in journalism and communications education• Participated in planning and strategic development of messages for publications and communications Show less

  • Director of Communication

    Jul 2019 - now

  • Managing Editor, Digital and Editorial Content

    May 2017 - Apr 2022

  • Interim Communication Director

    May 2019 - Jul 2019

  • Interim Communication Director

    Jun 2017 - Aug 2017

  • Head writer/editor

    Nov 2015 - May 2017