Edward Pronley

Experience

• 

  Starbucks

  Jul 2018 - Jun 2020

  Worked with team members to improve performance and efficiency.Helped store management meet standards of service and quality in daily operations.Eliminated customer service issues by quickly resolving disputes and correcting problems. Learned every menu preparation and numerous off-label drinks to meet all customer needs.Recommended products based on solid understanding of individual customer needs and preferences.Cultivated ability to recall customers' names and address each by name.

  • Shift Supervisor

    Jun 2019 - Jun 2020

  • Barista

    Jul 2018 - May 2019
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  Supply Doc Inc., Baked Goods Entertainment LLC, and more

  Aug 2019 - Aug 2022

  Freelance Copywriter

  Researched different topics presented to me and crafted strong, fact-based copy for clients.Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content built for search engine optimization.

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  CopyPress

  Jan 2021 - Aug 2022

  Collaborated with co-writer and manager to create blog posts, knowledge base articles, newsletters, and website copy to attract the company’s target audience.Worked with marketing team to develop a style guide for our content campaign. Researched and wrote about trending topics based on SEO keyword research for blog articles and newsletters to help drive traffic to the company’s website.Updated crucial landing pages and website content using a strong understanding of WordPress, HTML and CSS.Used effective marketing strategies to generate leads and teach people about the company’s services.Improved marketing understanding and skills through personal training sessions and content development meetings with the VP.Developed content that rose to the top of the SERPs, attracting new clients, and increasing the company's organic traffic. Show less

  • Marketing Writer

    May 2021 - Aug 2022

  • Internal Copywriter

    Jan 2021 - May 2021
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  Fusable

  Aug 2022 - now

  Marketing Content Manager

  Conduct keyword research for SEM and SEO campaigns to target new markets.Create display ads and ad copy for SEM campaigns, Geofence campaigns, to generate B2B leads and build brand awareness.Draft engaging and creative SEO blog content for a variety of B2B audiences that target different pain points.Produce and host company external podcast, Decoding Risk: Expert Insights, including outlining each episode's discussion, scheduling time with interviewees, and coordinating recording equipment.Collaborate with marketing team to create and execute paid search, paid social, display advertising, and programmatic advertising campaigns.Monitor and analyze key performance indicators to ensure campaigns meet goals.Develop and execute digital marketing strategies for multiple brands that drive traffic and conversion across multiple channels.Write scripts for video content and CTV advertisements.Record voice-overs of written scripts for different content formats.Develop strategies to improve open rates, click rates, and click-through rates for our email marketing campaigns.Help implement changes to company website pages using HTML and CSS knowledge. Show less