Hannah N. Murphy (Greenwood)

Experience

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  EVR Advertising

  May 2013 - Aug 2013

  Public Relations Intern

  Writing press/photo releases, sending emails, client relations, organizing last minute event details and needs, and catch-all assistance to the PR team.

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  CGM-Caroline Gleason Management

  Jan 2014 - Mar 2014

  PR/social media intern

  Monitoring and updating CGM social media platforms, running errands, helping with castings, stocking and updating model photos, etc. Internship for college.

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  Miami fashion network

  May 2014 - Jun 2014

  PR Coordinator/Intern

  INTERNSHIP FOR SCHOOL: Conducting Interviews, covering events, taking photos at the events, contacting media, photo editing, writing press releases, creating press kits, writing web content, and social media. Internship for college.

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  IMPACT Publicity Miami

  Jun 2014 - Jul 2014

  Junior Account Executive

  TEMPORARY PROJECT: Contacting Press, writing and revising press releases, event coverage for clients, etc. Temporary project for Miss Florida USA campaign.

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  Salonceuticals, Inc.

  Aug 2014 - Nov 2014

  Social Media Intern

  -Blog writing assistance-Social media pages maintenance and post cultivation -Customer relations (respond to comments in forums and on social media) - writing product descriptions - content creation (taking product photos for social media and website)

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  Annex Communication

  Sept 2014 - Dec 2014

  Junior Publicist

  Writing press releases, pulling media lists, media clipping, media communication, implementing social media, writing proposals, client research, prospective client research/outreach

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  Sonshine Communications

  Nov 2014 - Jul 2015

  PR Account Associate

  Conducting press releases/media advisories, media outreach, community outreach, event planning/implementing, covering events, client interaction, contacting celebrity/VIP

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  The Makeup Club

  Aug 2015 - Apr 2016

  Social Media Coordinator / Executive Assistant

  - Helped cultivate the brand identity, voice and personality -Performed marketing research and competitive analysis according to other local Pro Makeup stores - Supplier relations - assisted with contacting Pro Makeup brands on the market to be sold in our store- Organized the interviews and hiring of the makeup store employees - Helped with buying and building store furniture and making the store look visually appealing - Stocking of shelves with new and current products - Assisted with creating, updating and maintaining all social media accounts -Aided in all PR efforts including pitching opening event to local media and online sources -Event planning and execution for makeup courses and celebrity makeup artist appearances -Copywriting for website and marketing materials-Administrative duties including filing, answering phones and sending out orders - Being up-to-date with beauty trends and new brands or product releases Show less

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  Vista Food Exchange Inc

  Jun 2016 - Sept 2017

  Administrative Assistant

  Worked with the new California branch from the New Hampshire office. My duties included: -Billing-Customer relations-New customer/partnership inquiries-Social media marketing-Email correspondence-Conference calls coordination-Inventory upkeep

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  Blonde Boss Media

  Nov 2016 - Jan 2022

  Founder | Social Media Manager

  • Performed market research and competitive analysis for new clients• Cultivated social strategy with client goals, KPIs and target audience in mind• Built, optimized, audited client social media pages• Created monthly social calendars based on client goals, upcoming events and trending content • Executed social media feed posts and IG, FB stories• Performed daily social media management (liking, following, commenting, social listening)• Measured page/content success using platform analytics• Realigned social strategy to fit client results/feedback • Provided on-site brand photography/videography for clients’ social pages Show less

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  Employee Communications Council

  Apr 2017 - Oct 2020

  Contributing Blogger

  Freelance blogger for the ECC website - discussing Millennials in the Workplace

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  Apple Therapy Services Manchester

  Sept 2017 - Sept 2018

  Administrative Assistant

  -Answer phones-Greet patients-Set up patient appointments-Checked medical benefits-Filed patient paperwork-Handled co-pays and billing

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  University of St. Augustine for Health Sciences

  Nov 2018 - Jan 2022

  Senior Social Media Specialist

  • Assisted social media marketing vendor with brainstorming content, gathering assets, social listening, content creation, and general social campaign support• Aligned social media and email marketing efforts to create a consistent brand message throughout all channels• Track and report on (social and email) campaign performance; communicate to internal stakeholders regarding campaign effectiveness• Curation of monthly email marketing calendar through Constant Contact according to current pipeline needs• Managed and executed the day-to-day activities and tactical requirements of email campaigns in support of the marketing plan• Collaborated with content marketing agency to develop relative blog topics and promotion strategy, assisted in approvals from legal team and key stakeholders• Developed Social Media Student Ambassador program, managed students, content strategy, timesheets, and more• Managed and executed video and photoshoot content including 'Day in the Life of a USAHS Student' Show less

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  Ignite Visibility

  Jan 2022 - Apr 2023

  Social Media Manager

  • Creation, maintenance & oversight of all social media platforms for a variety of clients in different industries• Built monthly social media campaigns based on client goals and KPIs• Cultivation of social media content for platforms like Facebook, X, Instagram, YouTube, LinkedIn, TikTok, etc.• Managed copywriters and designers on specific campaigns and projects• Set up and optimized social media profiles• Generated and executed social media advertisements (Facebook, Instagram, LinkedIn, Pinterest, TikTok, and X)• Produced monthly/quarterly reports on all running campaigns including Facebook ads, X ads, LinkedIn ads, Instagram ads, TikTok ads, as well as organic social media insights• Conducted client competitive research and analysis, as well as trendspottingRESULTS: Increased overall engagement on Instagram by 33% MoM for plastic surgery client  Increased follower growth on Facebook by 18% QoQ for med spa client  Drove traffic to forklift certification client’s website by 41% MoM through organic and paid social media efforts on Facebook Show less

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  Anchor Worldwide

  Apr 2023 - Mar 2024

  Social Media Manager

  • Creation, maintenance & oversight of all social media platforms for assigned clients • Cultivated monthly social media campaigns and quarterly franchises • Managed copywriters and designers on specific social campaigns and projects• Generated monthly/quarterly reports on all running campaigns including Facebook ads, X ads, Instagram ads, as well as organic social media insights• Conducted client competitive research and analysis• Executed daily community management and social listeningRESULTS:  Grew automotive manufacturing client TikTok account by 213% in Q4 (QoQ)  Increased average engagements on Facebook for automotive manufacturing client by 60% in Q4  Expanded follower growth of automotive manufacturing client by 21% in Q3 on LinkedIn Show less

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  Intuit

  Jun 2024 - Aug 2024

  Social Media Specialist

  (TEMPORARY PROJECT)• Developed innovative social media campaigns in support of strategic reputation priorities across audiences; campaigns including social media engagement, long- and short-form content, influencers, UGC, paid/organic social, content syndication, measurement, and reporting• Managed social media management tools to create and publish content to social channels including Facebook, Instagram, X, LinkedIn, YouTube, and TikTok• Cultivated creative social media captions with the brand voice in mind• Leveraged social listening and community management to inform strategy • Optimized campaigns based on data and learnings• Provided strategic inputs and counsel on digital communications strategy related to large, cross-functional campaigns• Coordinated content and campaigns from start to finish, working with agencies, vendors, internal/external stakeholders, PR, internal communications, and digital communications teams Show less

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  Axos Bank

  Feb 2025 - now

  Assistant Vice President, Social Media

  -Develop and execute comprehensive social media strategies across Axos’ business units (B2B and B2C), tailoring campaigns to target audiences and business objectives-Create and curate dynamic, engaging content in various formats (videos, carousels, EGC, still images, etc.), ensuring alignment with brand guidelines and audience preferences-Own and maintain a forward-looking social media calendar to ensure consistent activity across platforms-Monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize campaigns, increase engagement, and drive growth-Identify and implement innovative social strategies to strengthen Axos’ digital footprint and position the brand as a leader in financial services-Collaborate with cross-functional teams to ensure social initiatives support broader marketing and enterprise goals-Lead influencer, referral, and ambassador programs to amplify brand awareness and engagement-Guide executives and employees on social media best practices to enhance business growth and personal branding-Act as the first line of defense for managing and mitigating risks associated with published social content, collaborating with risk management teams to ensure compliance Show less