Experience

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  Baella consulting

  Jan 2006 - Jan 2007

  Visual designer

  Baella is an important digital agencie. As visual designer, I helped multiple areas with their projects. This included brand guidelines, website design, 2D animation, virtual tours and project concepts. Key Clients:INTERBANKFONAFEINKATERRALANCASTER

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  Enjoit® comunicación integral

  Jan 2008 - Jul 2008

  Multimedia designer

  With my friends from Enjoit, I worked little time in multimedia animation projects, virtual courses and design of corporate manuals for government entities of Peru.Key Clients: OSINERGMINPROCOBRE JANSSEN GRUPO ACURIO

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  Wikot

  Jul 2009 - Dec 2009

  Interactive designer

  Wikot is a global multi-disciplinary agencie. As an Interactive Designer, I was responsible for the creation of banners for Rich Media, design, adaptation of formats for the MediaMind platform, online catalogs and 2D animations from the initial conception to the final execution.Key Clients: TOYOTAKRAFT FOODSSCOTIABANKWONGBELCORPSAN FERNANDOTELMEX

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  Print planet perú

  Jan 2011 - Nov 2011

  Marketing assistant

  Print Planet is a digital printing firm. Together with the management, we prepare an Annual Marketing Plan. We assigned a positioning and designed the corporate identity (graphic material, website, e-mailing, marketing strategies and media planning).

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  Liquid - digital agency

  Dec 2011 - Feb 2013

  Ui designer

  As part of the LIQUID design team, I participated in a series of projects for digital campaigns, including a redesign of email marketing to increase the opening ratio, design clean and effective graphics for social networks and wireframes for a mobile apps. I enjoyed collaborating with creative directors and utilizing my skills in icon creation, illustration and layout design.Key Clients: BBVA PEPSICOCLARORIPLEYPRIMAXMAPFRE

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  Universidad peruana de ciencias aplicadas

  Feb 2013 - Nov 2019

  Design of experiences through human-centered design methods for the creation of digital products, translating the needs of the user and commercial objectives. • Development of strategic planning for digital products and MVPs, from the development of Business Model Canvas, Business Case, Value Proposition, attending to business OKRs.• Generating ideas and converting them into value propositions, building products with more promising ideas. A web platform was created for candidates that improved prospecting processes:• Undergraduate: 500% increase in lead growth, 36% reduction in cost per lead and 42% reduction in cost per onboarding.• Postgraduate: 300% increase in lead growth and a 20% reduction in cost per lead.• Management of digital projects through agile methodologies and coordination with suppliers and stakeholders to implement digital products in test and production environments. • Implementation of open innovation initiatives for university students. The Brainhackers program was created, which allowed students to design solutions addressing different challenges. 3 MVPs emerged from this initiative, managing to bring the student a better digital experience. Show less Strategic planning in digital media for the career portfolio (Undergraduate, Postgraduate, EPE) and the UPC brand. Reported to Head of Digital Strategy.• Development of inbound marketing pieces for different richmedia formats, increasing reach and adapting to the devices and content that prospects consumed.• Coordination with digital and media agencies for the implementation of branding campaigns, which improved the positioning of the UPC brand.• Optimization of the allocated budget with inhouse campaigns. In 2015, savings of 25% were generated compared to the budget for digital advertising the previous year.• Analysis of metrics and KPIs, which allowed us to be efficient in decision making. Show less

  • Service Designer Expert

    Dec 2016 - Nov 2019

  • Digital Strategist

    Feb 2013 - Nov 2016
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  Banco de crédito bcp

  Nov 2019 - Dec 2022

  Ux designer

  • Strategy definition, work plan creation and execution of UX research, finding user needs, business opportunities, behavior patterns, pain points and improvement opportunities. • Realization of a research plan that validated the hypothesis of an ecommerce solution, finding business opportunities. • Interface design, implementation of information architecture, wireframes, UX paths. • Translating business metrics into KPIs for the design of experiences associated with the product, measuring effectiveness and efficiency of flows.• Facilitate work teams (involving Tribe Leaders, POs and stakeholders) using customer-centric design, supporting the squad to land it on a roadmap by implementing in small product increments (MVP / small releases). Show less

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  Aerospace 7

  Feb 2020 - now

  Design researcher

  In Aerospace7, we create value and impact through the design of meaningful brands, digital products, and service experiences. • Help guide the design development process end to end — participate in team ideation, help advance all concepts, and check accuracy and quality of all deliverables to highest standards• Designing and delivering user research projects (e.g. prototype testing, qualitative interviews) to validate value hypotheses.• Collaborating with multidisciplinary teams to plan and execute research throughout the design process• Constructively participate in team ideation and design critiques• Directly working with clients to distill project goals and objectives, championing customer needs Show less

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  Encora inc.

  Feb 2023 - now

  Senior ux/ui designer
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  Mibanco

  Mar 2023 - now

  Senior product designer

  Product Designer - New Digital Models Tribe(Squad Yevo Comunidades, Squad Beyond Banking, Squad Nuevos Productos)· Creating a new digital platform for entrepreneurs where they could find business advice, alliances with strategic businesses, financial education, as well as requesting credit and opening savings accounts.· Creation of a research plan in the Discovery stage to find user needs and business opportunities. · Design of interfaces, wireframes, user workflow and components to build the project's UI kit. · Conducting user tests to validate value hypotheses and identify improvement opportunities.· We managed to graduate two business models from Origination to Product Market Fit (PMF): Juntas, an app that allows money pools between friends to achieve savings for the bank, and a new inbound and outbound service for money from abroad for Mibanco. We design the E2E service process from the knowledge, evaluation and acquisition stage to after-sales. Show less