Experience

• 

  Shop til you drop magazine

  Jul 2009 - Jan 2011

  Beauty and lifestyle assistant
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  Bauer media group – australia

  Jan 2011 - Sept 2015

  • Researching, writing and editing beauty and health features for ELLE.• Editing the Entertaining/Food and Lifestyle section of ELLE.• Contributing to commercial and advertising briefs for the beauty and lifestylesections.

  • Beauty & Lifestyle Editor ELLE Australia

    Aug 2014 - Sept 2015

  • Beauty Editor Harper's BAZAAR

    Sept 2012 - Aug 2014

  • Beauty Editor Dolly Magazine

    Jan 2011 - Aug 2012
• 

  Grazia australia

  Jan 2015 - Jan 2017

  Beauty editor

  As part of the launch team of GRAZIA.com.au, I was responsible for building the beauty vertical on the new platform from the ground up. During the pre-launch phase I worked with the CMS team to ensure that the backend was cohesive with the content, and that tone and visuals were in line with the GRAZIA brand internationally. I also presented the platform to market for launch partnerships. During my time at GRAZIA I worked to ensure that Beauty content consistently met UV and PV targets, with evergreen pieces ranking highly for SEO. Commercially I was particularly proud to collaborate with Schwarzkopf in a successful series of weekly video hair tutorials, delivering fresh catwalk, social media and red-carpet trends to GRAZIA readers. I also facilitated an exclusive partnership with Estee Lauder, creating content to support the launch of Victoria Beckham’s new make-up collection into the Australian market.• Creating and editing daily beauty and fitness content for GRAZIA.com.au, ensuring each story was built with SEO keyword and layout in mind for maximum reach.• Using Adobe Photoshop, html coding and Vimeo to edit content.• Creating, executing and featuring in weekly beauty how-to video tutorials.• Managing photo shoot budgets.• Leading graphic design teams to ensure all pieces met visual standards.• Facilitating and hosting beauty workshops at Westfield shopping centres. Show less

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  Bauer media group – australia

  Jan 2017 - Jan 2018

  Beauty & fitness director elle australia

  • Curating and editing the beauty and fitness section of ELLE; developing and working to style and tone guidelines.• Developing creative content concepts; researching and staying on top of trends; interviewing celebrities and experts to deliver effective content to deadline.• Working with sales and marketing teams; responding to client briefs; commercial partnerships; developing brand objectives and competitor research; working with brands on campaign production, influencer partnerships and ambassador collaborations.• Native content and advertorial copywriting in line with client guidelines.• Creating content for ELLE’s social media accounts.• Styling and producing photoshoots for ELLE.• Creating digital content for elle.com.au; leading videographers and design teams;working to ensure that all content is created in line with the best practise for digitalchannels (Email, blogs, general content) and is SEO and key word friendly.• Reader event brainstorming and execution; working to ensure that the ELLE brandcame alive outside of the magazine and website.• Hosting reader events and beauty workshops.• Staying engaged with circulation and readership figures; ensuring targets and KPIsare met.• Managing a team of assistants and interns. Show less

• 

  Ozdare

  Jan 2018 - Jan 2019

  Pr & marketing manager
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  Mecca brands

  Jun 2019 - now

  • Senior Marketing Manager - New Brands and Innovation

    Jul 2024 - now

  • Senior Marketing Manager - Skin, Fragrance, Hair & Body

    Jul 2021 - Feb 2025

  • Marketing Manager - Fragrance, Hair & Body

    Jun 2019 - Jul 2021