Experience

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  Stratus vineyards

  Jun 2010 - Jan 2014

  Support staff & runner/marketing co-op student

  Administration & Marketing• Worked as a Marketing CO-OP student from April through to December 2014• Assisted in the planning and preparation of local markets with food vendors and artisans, located at the winery• Advertised winery events on local event calendars and distributed rack cards to neighbouring communities• Assisted with meeting preparations and prepared promotional booklets with information about the winery• Educated and assisted guests on wine production and tastings at Stratus Vineyards• Worked and helped plan special events for 7 Communications representatives and their clients at Land Rover and Jaguar• Assisted in processing promotional orders for media• Labeled promotional bottles for media and organizationsHospitality• Over 4 years experience in the hospitality and wine industry• Assisted bar staff with wine tastings and orders • Assisted in the operation of large weddings and corporate events, ranging from 30 to 120 guests• Trained new employees on the tasting bar• Trusted with a personal code to the facility and storage facilities Mostrar menos

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  Bravo niagara! international music festival

  Mar 2014 - Oct 2014

  Marketing intern
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  Self-employed

  Jan 2015 - Jan 2021

  Freelance social media strategist
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  Gap inc./ banana republic

  Jan 2015 - Jan 2015

  • Assisted customers with their buying process• Made sure that the store was in perfect condition• Personal shopper and stylist for guests shopping in the store• Assisted with packing online orders • Assisted customers with their buying process• Made sure that the store was in perfect condition• Personal shopper and stylist for guests shopping in the store

  • Brand Ambassador

    Jul 2015 - Jan 2015

  • Brand Ambassador

    Jan 2015 - Jun 2015
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  Brookfield residential

  Jan 2015 - Nov 2017

  Marketing coordinator (social media)

  I was a Marketing Coordinator, focusing on Social Media for both Edmonton and Calgary operations. Over the course of my time at Brookfield Residential, I was able to;• Successfully increased Brookfield Residential Edmonton's social media following by 366% in two years. • Proactively built and maintained a strong social media presence across Alberta with over 27,000 Facebook, Instagram, and Twitter users, where homeowners and residents within our communities feel comfortable to connect and engage with the brand, as well as each other.• Effectively managed leads through social media and directed them to the respected teams.• Developed an effective social media strategy to be implemented across Brookfield Residential Alberta.• Provided social media training sessions to Sales and Executive teams.• Developed and implemented successful campaigns to create positive customer engagement while driving leads and sales.Other Job Responsibilities included:• Supporting and coordinating advertising and promotional strategies within communities and homes divisions.• Generated, sourced and created social media, website and public relations activities.• Monitored social media campaigns and day-to-day activities including maintaining social media accounts and consistently updating and controlling content and design.• Identifying and evaluating social trends.• Worked with the team to report of Google Analytics, Facebook Insights, Twitter analytics, to measure the impact and effectiveness of campaigns in an effort to maximize results.• Administrative duties such as invoicing, email monitoring and distribution as required. Mostrar menos

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  Top draw inc.

  Nov 2017 - Oct 2019

  Social media strategist

  As the Social Media Strategist, it is my responsibility to:• Develop media, content and editorial plans and realistic timetables across all social media channels: Instagram, Facebook, LinkedIn, Twitter, Pinterest, Snapchat and YouTube• Work closely with client and account teams on the development of social media programs and strategies that meet business objectives using in-house and industry tools• Use tools such as Later, Hootsuite, Sprout Social, Google Analytics, to understand and analyze online data and provide insight into relevant online conversations and voices in those conversations• Monitor the social media landscape for emerging platforms, opportunities, and approaches and make recommendations to clients and internal teams alike• Manage multiple campaigns in various stages of planning, launching, and running - both paid and organic• Work with the internal team in the department’s success and helping to achieve quarterly department goals • Educate clients about Digital Marketing best practices and tools Mostrar menos

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  Haste post-haste

  Jan 2018 - Sept 2018

  Social media strategist

  Haste Post-haste (was a division of Top Draw Inc.) creative consultancy at the intersection of brand, technology, and human experience. We turn businesses into extensible brands by challenging conventional thinking and by brokering relationships between brands, technology, and people.As the Social Media Strategist, it is my responsibility to:• Develop media, content and editorial plans and realistic timetables across all social media channels: Instagram, Facebook, LinkedIn, Twitter, Pinterest, Snapchat and YouTube• Work closely with client and account teams on the development of social media programs and strategies that meet business objectives using in-house and industry tools• Use tools such as Later, Hootsuite, Sprout Social, Google Analytics, to understand and analyze online data and provide insight into relevant online conversations and voices in those conversations• Monitor the social media landscape for emerging platforms, opportunities, and approaches and make recommendations to clients and internal teams alike• Manage multiple campaigns in various stages of planning, launching, and running - both paid and organic• Work with the internal team in the department’s success and helping to achieve quarterly department goals • Educate on Digital Marketing best practices and tools Mostrar menos

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  Zgm modern marketing partners

  Oct 2019 - Jul 2023

  As Social Media Content Manager, it is my responsibility to:• Coordinate and manage influencer marketing campaigns• Develop media, content and editorial plans across Instagram, Facebook, LinkedIn, Twitter, Snapchat, Pinterest and TikTok• Write blog content to support content marketing strategies• Schedule social content on tools such as Later, Hootsuite, and Sprout Social

  • Content Team Lead

    Oct 2022 - Jul 2023

  • Social Team Lead

    Jan 2022 - Oct 2022

  • Social Media Strategist

    Mar 2020 - Jan 2022

  • Social Media Content Manager

    Oct 2019 - Mar 2020
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  Advertising club of edmonton

  May 2020 - May 2022

  Student and membership liason

  • Promotes ACE to post-secondary institutions• Creates outline for presentations to relevant programs and classes within post-secondary institutions and presents with help from other Board Members• Coordinates the Student Workshop program, Speed Mentoring Night and Student Agency Tours• Oversees and coordinates ACE Awards Student Component• Champions student membership recruitment• Stays in touch with post-secondary instructors and educators• Acts as Board connection to student ACE volunteer and PD opportunities• Creates content for and is responsible for the Student Membership section of the ACE website• Champions member recruitment and fields questions from members regarding membership accounts and/or club interest• Updates and oversees membership database• Promotes membership at Club events and through various communications channels in coordination with the Communications Chair Mostrar menos

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  Freelance

  Jul 2023 - now

  Freelance social media & digital marketing
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  Decoro builder software

  May 2024 - now

  Business development manager