Talk to sales Try for Free
YU-TZU L.

YU-TZU L.

Assistant of New Media Business Department

Followers of YU-TZU L.197 followers
location of YU-TZU L.Taipei–Keelung Metropolitan area

Connect with YU-TZU L. to Send Message

Connect

Connect with YU-TZU L. to Send Message

Connect

  • Timeline

  • About me

    Cooler Master｜Technical Marketing

  • Education

    • Ming Chuan university

      -
      Bachelor's degree Communication and Television

      活動和社團：Student union, Basketball team Acquiring understanding and practical experience in performing eye-catching videos, doing CF projects and TV programms, editing news, utilizing digital media.

    • Oxford Brookes University

      -
      MSc Digital Marketing Merit

    • 銘傳大學

      -
      學士 Radio, Television, and Digital Communication

      活動和社團：系學會，系籃

    • 臺北醫學大學

      -
      Bachelor of Business Administration - BBA Post-Baccalaureate Program in Health Care Administration and Data Science

  • Experience

    • 三立集團

      Jan 2016 - Jun 2016
      Assistant of New Media Business Department

      Assisted in editing Web NewsAnalysis on popular news trend and preference of Internet users.Assisted with News Video Reporting Captured main points in News Video promptly and updated on the Internet Immediately updated Breaking NewsTraining coordination

    • Farglory Group Middle East

      Dec 2018 - Feb 2019
      Marketing Intern

      Gained comprehensive knowledge of the end-to-end process from online and offline marketing to sales and attribution. Developed an understanding of the company’s attribution methods and the flexible adjustment of sales funnel strategies based on product characteristics and strategic needs.

    • Sunprotected Technology Corp.

      Feb 2019 - Jun 2020
      Digital Marketing Specialist

      Marketing and e-commerce

    • TEAMGROUP｜T-FORCE Gaming｜T-CREATE

      Dec 2020 - Jul 2023
      Marketing Department Specialist

      Planned and executed brand promotion campaigns with a focus on digital marketing in Germany, the UK, and the US. Specialized in social media marketing, digital advertising, content marketing, and user-generated campaigns to enhance fan engagement with the brand. Utilized data-driven strategies to optimize performance and drive results. Coordinated with sales teams to align promotional activities with market trends in each country, tailoring strategies to local market dynamics.

    • Cooler Master

      Aug 2023 - now

      Collaborate cross-functionally with Product Managers and R&D teams to deliver in-depth descriptions of core technologies underpinning product development, showcasing the company's exceptional technical expertise. Familiar with all stages of GTM in product development, responsible for planning and executing go-to-market (GTM) strategies and launch campaigns. Collaborate with global marketing teams from HQ and regional offices. Craft unique product narratives aligned with market positioning, clearly articulate the pain points addressed by the product, and simplify technical language to ensure content is accessible and easily understood.

      • Project Manager

        Jun 2024 - now

      • Product Marketing Specialist

        Aug 2023 - Jun 2024

  • Licenses & Certifications