Metta Smith

Experience

• 

  NorthWest Arkansas Community College

  Jun 2010 - Jun 2013

  I reviewed FAFSA applications for accuracy. I oversaw the federal work-study program and the federal student loan program. I processed admission applications. I answered questions about admission and financial aid.

  • Financial Aid Analyst

    Sept 2010 - Jun 2013

  • Enrollment Specialist

    Jun 2010 - Aug 2010
• 

  Arkansas Department of Transportation

  Jul 2013 - Aug 2014

  Administrative Assistant

  Streamlined and managed workflows to ensure administrative support was delivered at optimum level across department’soperations. Various work functions included ordering supplies and fuel and delegating tasks as needed.• Engaged with taxpayers, community members and contractors to provide exemplary customer service.• Generated daily reports for executives and drafted correspondence on behalf of department.• Drove increased productivity and eliminated redundancy, evaluated internal processes and implemented improved changes. Show less

• 

  Manpower

  Sept 2014 - Oct 2015

  Facility Administrator

  Controlled coordination of daily administration of facility operations; served as key point of contact for visitors, greeting and directingguests to appropriate party.• Secured access to building, enabled proper access to guest upon receiving and processing requests for building and internetaccess; adhered to all security protocols.• Fulfilled shipment processes, disbursed packages to appropriate internal team member.• Organized inventory of supplies, enhanced visibility and reduced disorder of supply availability.• Generated ad-hoc reports as assigned by senior stakeholders. Show less

• 

  Communities Unlimited

  Nov 2015 - Mar 2024

  Project team lead for the marketing strategy for 5 program areas. Determine the communication and marketing objectives engaging colleagues and the executive team taking into account existing operational process and risk management.• Improved growth and website rankings 81%, employs effective SEO strategies to optimize content for search engines. • Increases social media followers by 300%, create content for digital media, and implements an editorial calendar to attract target audiences across social media platforms.• Grow email marketing delivery rates by 96% and open rates by 22%. Write quarterly email newsletter to keep stakeholders informed about the organization's impact. • Manage multiple projects with competing deadlines with flexibility to complete unexpected projects quickly. • Leads the development of marketing plans with compelling creative written communications with videography and photography formats within budget; creates graphics for campaigns using Adobe programs.• Develops communication, content and marketing programs consistent with non-profit brand and mission; develop and design promotional materials using Adobe InDesign desktop publishing software to convey impact. • Presentations of analytics of digital media metrics using Excel and social media dashboard reports for the executive team and board of directors and use feedback to contribute to problem-solving. • Manage web administration and web development for corporate website utilizing WordPress Content Management System (CMS).• Coordinates outreach efforts for workshops, training events, and community meetings leverage partnerships, networks, social media, email marketing, and direct mail.• Collaboration with internal and external partners to coordinate partner marketing and communications. • Delegation of tasks and organization of a team of 3 to meet executive team expectations and deadlines for project deliverables follow up on performance. Show less Coordinate and develop communications for the organization to attract target audience for services.• Developed new channels to keep internal teams updates, as well as communicate effectively with vendors, customers and members of media organizations• Updated website and social media pages with well-coordinated communications aimed at conveying information, generating interest and mitigating negative press• Assisted with planning, production and execution of email blasts, digital signage boards, special event flyers and social media campaigns• Leveraged analytics to optimize communications strategies, better targeting audiences and achieving desired engagement and responses• Collaborated with senior leaders to offer recommendations and creative communications solutions to drive results across multiple programs• Wrote and edited content for operations, marketing and public relations needs• Maintained message consistency across channels to support short- and long-term communications goals Show less

  • Communications Manager

    Jan 2023 - Mar 2024

  • Communications Coordinator / Storyteller

    Nov 2015 - Dec 2022
• 

  University of Arkansas

  May 2024 - now

  Financial Aid Counselor

  • Review financial aid applications, ensuring accuracy and compliance with federal regulations.• Collect and analyze student information to determine eligibility for various financial aid programs.• Respond to student inquiries, providing clear guidance and support on financial aid matters.• Implement and refine office procedures to enhance efficiency and service quality.• Guide students through complex financial aid processes, addressing inquiries and providing tailored solutions to meet individual needs.• Evaluate financial aid applications meticulously, ensuring compliance with federal regulations and accurate eligibility determinations.• Provide personalized guidance to students navigating complex financial aid processes, offering tailored solutions and clear explanations to address individual needs. Show less