Cristela Millar (Da Costa)

Experience

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  Eastgate Jewellers

  Dec 2001 - Aug 2002

  Sales Assistant
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  Greggs

  Mar 2003 - Dec 2010

  Assistant Manager

  • Shop Presentation • Displaying Products• Shop Set-Up• Checking Quality Of Products• Rotaring• Stock Taking• Banking• Cashing Up• Training Staff• Ordering Products• Daily and Weekly Paperwork• Interviewing new staff members• Customer service• Health and Safety• Recruitment• Production of products

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  Stratford Circus Arts Centre

  Feb 2012 - Apr 2012

  Education and Marketing Assistant

  Stratford Arts Trust is a theater venue that holds many different events. I worked within the Education and Marketing Department as a researcher/usher/event’s organizer/creative club participant.My role involved administration tasks, updating our databases, calling customers, and supporting artists with the delivery of our children’s dance classes, as well as supporting the marketing team and assisting Front of House with the running of our children’s theatre shows.One of my main duties was doing market research on children shows which entailed looking at venues and schools around the Newham area and phoning them up to ask if they were interested in receiving information about their shows. I was also responsible for the mailing of all correspondence to schools regarding show information. I assisted in researching children’s venues which in turn lead to audience and programme development. Alongside that I got to participate in their Children’s activities and help manage the opening and closing of shows as well as ushering for some of the shows. Show less

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  Time Wholesale Services (UK) Ltd

  Nov 2013 - Feb 2019

  Responsible for the planning, development and implementation of all the organization'smarketing strategies & marketing communication, both internal & external.• Corporate strategic planning implementation and Brand positioning• Planning, development and implementation of Marketing strategies and communication• Customer and Service development• Strategic implementation of Supplier Joint Business Plans (JBP)• Structuring, planning and delivery of the project plans• Assist in the management of the annual performance budgets• Management of Key Performance Indicators (KPI's) for Working Capital compliance• Develop and maintain a strong, efficient and effective team with continuous training of allservice features, advantages and benefits of the company• Recruit and develop high caliber colleagues within areas of responsibilities• Regularly review and appraise all colleagues within areas of responsibilities, consideringon-going development needs on a regular basis and define solutions in line with PersonalDevelopment Plans• Develop policies to ensure the highest standards of customer service & shoppingexperience are succeeded• Maintain quality customer data for effective marketing & HMRC compliance• Analyzing customer buying patterns to be able to predict future trends• Strategic & tactical development for all channel sales• Responsible for Customer Development programs• Development, implementation and marketing of company services• Managing all marketing for the company and activities within the marketing department• Developing Marketing strategy in-line with company objectives• Coordinating marketing campaigns & promotions• Responsible for the development of Brand management & corporate identity• Project management including structuring, planning & delivery of a project plan• Health and Safety• First Aid• CRM Management• Management of KPI Targets• Designing Best Practices & Process Maps• B2B Marketing• Social Media• Retailer Engagement Show less • Diary Management• Managing all travel bookings• Proof reading all documentation, emails, letters, presentations before submition• Booking 1-2-1 Conferenc meetings with Suppliers Managing Directors• Point of contact for all staff• Design of training plans for business use• Putting out Job Adverts and going through resumes selecting candidates suitable for role advertised• Arranging interview times with candidates and assisting in the recruitment process• Managing all HR documentation for new starters• Administration• Managing of all Marketing Activities including Business Re-branding Show less

  • Marketing Manager

    Jan 2016 - Feb 2019

  • MCRS Controller (Managing Computer Reporting Systems)

    Feb 2014 - Dec 2015

  • Personal Assistant to Managing Director

    Feb 2014 - Dec 2015

  • Cashier

    Nov 2013 - Feb 2014
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  Marks and Spencer

  May 2019 - May 2019

  Personal Assistant to Heads of Business
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  Excitech Ltd

  Jun 2019 - Dec 2021

  Marketing Executive - Autodesk

  Acquired by Symetri in 2021. Responsible for the full life cycle of marketing projects for the Autodesk Business Unit to the Architecture, Engineering and Construction (AEC) sector. • Working in partnership with the Autodesk Product Manager, develop an annual marketing plan to support the business unit growth targets.• Understand and profile the business unit’s target market, ensuring appropriate suspect and customer data exists and remains up to date.• Organise participation at tradeshows and conferences, and organise our own customer forums and events.• Engage with target audiences through social media.• Establish relationships with appropriate media, ensuring Excitech's content is publicised.• Ensure marketing plan is executed to budget, reporting monthly on campaign performance and ROI.• Work together with our Autodesk Partners to present our quarterly marketing plans and those that align with Autodesk's focused campaigns, plan and execute all campaigns in line with funding requirements and present ROI results at the end of each quarter. • Create marketing assets such as blogs, whitepapers, case studies and infographics.• Support a range of marketing activities as required that may or may not be associated with assigned business units which included:- Defining Product Positioning, go-to market messaging and plans for our own technology software, Excitech Toolkit.- Working together with our Ideate Software partners in planning and executing of annual marketing plans,- Covered duties around the planning and implementation of marketing campaigns for our Manufacturing Business Unit targeting the Manufacturing industry. Show less

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  Symetri Europe

  Jan 2021 - Dec 2021

  Responsible for leading the development and execution of effective marketing plans that support the achievement of the Architecture and Engineering business area objectives, running events, building emails and workflows in our marketing automation software, and interrogating data in our CRM system.• Working in partnership with the Business Area Director, develop an annual marketing plan to support the business area growth targets; reporting monthly on progress against targets including MQLs generated & business closed. • Understand & profile the business area’s target market, developing target personas and ensuring appropriate suspect and customer data exists and remains up to date. • Organise participation at tradeshows & conferences and organise Symetri’s own customer forums and events (both face to face and online).• Create and execute marketing programmes to raise brand awareness and generate leads utilising an appropriate mix of marketing tactics.• Working with consultants to create thought leadership content and promoting that content through appropriate channels.• Support the creation of appropriate sales tools that help the sales team position the Business Area’s services and solutions, including presentations, case studies, cheat sheets and brochures.• Ensure products and services are fully represented on Symetri.co.uk.• Engage with target audiences through social media to raise awareness of Symetri offerings.• Engage with appropriate industry influencers & professional bodies, leveraging promotional opportunities and sponsorship's for Symetri.• Establish relationships with appropriate media, ensuring our content is publicised – both paid and earned.• Engage with technology partners to leverage their marketing resources and secure co-funding for marketing activity.• Ensure business area marketing plan is executed to budget, reporting monthly on performance against goals.• Manage relationships with external marketing agencies as required. Show less Responsible for the full life cycle of marketing projects for the Design and Engineering Business Unit targeting the Architecture, Engineering (AE) sector.• Working in partnership with the Business Area Director, develop an annual marketing plan to support the business area growth targets; reporting monthly on progress against targets including MQLs (marketing qualified leads) generated and business closed. • Understand and profile the business area’s target market, developing target personas and ensuring appropriate suspect and customer data exists and remains up to date. • Launching of our own technology solution Naviate to the UK market, defining product positioning, go-to market messaging & plans, naming and strategies.• Organise participation at trade-shows and conferences, and organise our own customer forums and events (both face to face and online)• Creating and executing marketing programmes to raise brand awareness and generate leads utilising an appropriate mix of marketing tactics.• Working with consultants both internally and externally to create thought leadership content such as blogs, product reviews, whitepapers etc promoting that content through appropriate channels.• Engage with target audiences through social media to raise awareness of Symetri offerings.• Support the creation of appropriate sales tools that help the sales team position the Business Area’s services and solutions, including presentations, case studies, cheat sheets and brochures.• Establish relationships with appropriate media, ensuring Excitech's content is publicised.• Ensure marketing plan is executed to budget, reporting monthly on campaign performance and ROI.• Work together with our Autodesk Partners to present our quarterly marketing plans, plan and execute all campaigns in line with funding requirements, present ROI results each quarter.• Support a range of marketing activities as required that may or may not be associated with assigned business units. Show less

  • Business Area Marketing Manager - Architecture and Engineering

    Jul 2021 - Dec 2021

  • Marketing Executive - Architecture and Engineering

    Jan 2021 - Jun 2021
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  Matterport

  Jan 2022 - now

  EMEA Senior Marketing Executive - Demand Generation

  Responsible for the GTM planning, implementation and execution of regional marketing activities and events, working closely with Product Marketing and Sales to pursue marketing initiatives in line with regional business strategy. Managing and driving the inbound demand generation process and revenue performance across the EMEA region with focus mainly on the top 5 in order to support the rapid business growth through multiple channels. Responsible for the project management and planning of large industry events and trade shows throughout EMEA. Planning and management of demand generation campaigns, webinars, content creation and PPC campaigns.• Working in partnership with the Senior Director of Revenue to develop a marketing plan to support the business growth targets quarterly.• Managing the Marketing Budgets quarterly, ensuring that these align with the business and marketing targets for the year.• Collaborating with the Marketing operations to track progress and report against targets (MQLs, SQLs, pipeline and business closed)• Working closely with Product Marketing and vertical leads on products, messaging and imagery for content, creating thought leadership content such as eBook’s, whitepapers and promoting it through appropriate channels.• Working closely with vertical specialist and Sales to drive marketing activities from start to finish and ensuring the success of all marketing campaigns.• Managing relationships with internal teams both regional and global (AMERICAS, APAC and EMEA) and working across time zones to ensure project deadlines are met.• Creating and executing demand generating marketing programmes to raise brand awareness and generate leads utilising an appropriate mix of marketing tactics.• Understanding and profiling the business area’s target market for EMEA , for each of the business’ focus verticals (RRE, CRE, T&H, AEC, Manufacturing & Industrial, and Retail), and develop target personas for each. Show less

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  Nail Systems International UK

  Sept 2024 - now

  General Assistant