
Megan Stephenson

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About me
Marketing Analyst @ Attentive
Education

The University of Texas at Austin
-Bachelor's of Science and Arts-BSA in Mathematics MATHEMATICS AND STATISTICSActivities and Societies: Kendra Scott Women's Entrepreneurial Leadership Institute Herb Kelleher Summer Entrepreneurship Institute Genesis Women's Mentorship Program Peaches Spirit Group

Texas McCombs School of Business
-Minor Business
Texas McCombs School of Business
-Minor Entrepreneurship/Entrepreneurial Studies
Experience

Kendra Scott
Oct 2019 - Jun 2021Event Coordinator Keyholder
Jan 2021 - Jun 2021Stylist
Oct 2019 - Jun 2021

Tabula Lingua
Jun 2020 - Aug 2020Intern
LaunchTN
Jun 2021 - Aug 2021Community Engagement Intern
Personality Pool
Jun 2021 - Apr 2022• Established a professional partnership between Kendra Scott Women’s Entrepreneurial LeadershipInstitute and makeaRPL resulting in the Institutes conversion to a client.• Orchestrated prospect events and launched successful social media promotion via Instagram andFacebook.• Consulted with the engineering and design teams to improve the user experience for the mobileapplication. Founded rpl. X UT Austin ambassador programDesign swag for rpl.
Austin Director of Partnerships and Student Relations
Nov 2021 - Apr 2022Brand Ambassador
Aug 2021 - Apr 2022Marketing Coordinator & Social Media Manager
Jun 2021 - Apr 2022

Sync Space Entrepreneur Center
Aug 2021 - Apr 2022Programs and Marketing Coordinator• Coordinated marketing efforts for the Golden Trailer Awards using social media campaigns onInstagram and Facebook, and created promotions to drive attendance and engagement at the event.• Sanitized patient data for partner, Hope to Walk, in an effort to increase data accessibility to theorganization.

Avetta
Apr 2022 - May 2024Marketing Business Analyst• Consulted on iterative improvements to the organization’s lead scoring model, increasing the rate of viable, meaningful leads delivered to sales representatives.• Renovated and optimized the business systems utilized in lead routing, including Salesforce, Marketo, Ringlead, and Zoominfo, to decrease the sales representative’s time to outreach.• Designed and implemented an automated process to enrich and dededuplicate lead, contact, and account data, improving sales’ and marketing’s accessibility to client and prospect data.• Implemented API integrations between Marketo, Ringlead, and Zoominfo. Show less

Attentive
May 2024 - nowMarketing Analytics Specialist
Licenses & Certifications
- View certificate

Excel 2019 Essential Training
LinkedInDec 2022 - View certificate

Salesforce Certified Associate
SalesforceFeb 2023
Volunteer Experience
Austin Chamber Ambassador
Issued by Greater Austin Chamber of Commerce on Jan 2022
Associated with Megan Stephenson
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