Sasha Koren

Experience

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  R/GA

  Jan 1995 - Jan 2000

  Creative Director

  Created some of the most highly-awarded work on the web.

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  Parsons Corporation

  Jan 2000 - Jan 2002

  Professor of Web Design

  Paying it forward.

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  KBS (kirshenbaum bond senecal + partners)

  Jan 2000 - Jan 2005

  Creative Director, Digital for Dotglu

  Made a name for myself building beauty brands (revlon, redken, john frieda, more) and winning creative awards for Kirshenbaum Bond + Partners' digital and CRM startup, Dotglu.

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  Organic

  Jan 2005 - Jan 2006

  Creative Director

  Pitched, won, and built Bank of America into a $20MM account, leading a team of 30+ in UX, UI, UED, designers, writers, production, etc. across three offices.

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  Arnold Worldwide

  Jan 2006 - Jan 2007

  Senior Vice President, Creative Director

  360° integrated marketing campaigns and customer experiences for GSK, Pfizer + Hershey's.

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  Ooh Interactive, LLC.

  Jan 2007 - Jan 2010

  Founder + Chief Creative Officer

  Founded boutique design firm to work closely with a few individual clients to grow their businesses and improve overall brand value.

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  Avon

  Sept 2010 - Oct 2015

  Global Creative Director, Digital + E-Commerce

  Turned an uncool B2C / B2B distribution channel into a multi-award-winning, world-class beauty brand... Full-stack Product Design. Marketing Design. Ecosystem Transformation. SaaS.

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  The Estée Lauder Companies Inc.

  Oct 2015 - Jun 2023

  Executive Creative Director, Global Digital + E-Commerce / Clinique

  Driving growth + luxury brand equity, digital strategic planning... Global full-stack product design using cutting-edge technology for massively-multichannel sites, apps, tools, diagnostics... E-Commerce and social media marketing, 360° campaigns, launches, promotions, and key sales moments (China's 11.11)... Cross-functional team leadership, team building, mentoring + coaching, inspirational management, and agency management.

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  Sasha Koren

  Jul 2023 - now

  Executive Brand Leadership + Strategy / Digital Product, E-commerce, Marketing

  Experienced Senior Creative Digital Consultant and Fractional VP in the retail digital space. I specialize in creating emotionally engaging experiences for B2B and direct-to-consumer brands of all sizes, from Startups to Fortune 500s. My focus is always on your brand's DNA, crafting innovative creative strategies and go-to-market plans that resonate with your core audience and create brand affinity.