Felipe Rosano Xavier

Experience

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  Associacao De Poupanca E Emprestimo Poupex

  Jan 2009 - Apr 2012

  Telemarketing Operator

  Selling Car Insurance, Consortium, Dental Plan, Answer questions about loans and real estate financing. Active calls to prospect new customers.

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  Brasal Refrigerantes

  May 2012 - Jun 2018

  Market Analyst

  At Brasal Refrigerentes, a Coca-Cola bottler from Brazil, implementation of Cokenet, a B2B sales software for Coca-Cola Brasil customers. It was developed for key-accounts fast-food clients such as McDonald's, Subway, Outback, Giraffas (a brazilian fast-food chain.Motivational sales campaign for the sales team, to improve sales numbers and help reach company goals.Developed dashboards for Commercial Managers, Director and CEO about number of sales, whether the goals were achieved as well as evaluating performance and opportunities for improvement.Market analysis based on Coca-Cola Sales Software (Salient/UXT) and based on Nielsen Retail Measurement about Market Share information from sparkling soft drink, mineral water, sparkling water, juices, energetic drink and beer companies.Proficient with CRM softwares i.e. Microsoft Dynamics (09 months of experience), SalesForce (09 months of experience) and Business Intelligence software Power BI. Also proficient with SQL Server. Show less

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  Aaldeia Mkt Digital

  Nov 2018 - May 2019

  Account Manager and Consultant

  I worked with micro and small local entrepreneurs, with the aim of introducing them to the digital world. It created visual identity for the virtual. It indicated the best social networks and ways to present the company in the digital world. With a focus on Content Marketing, we aimed to increase brand awareness. Scheduled publications in all media and, if necessary, created blogs and websites for organic reach.

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  Wiz Soluções

  Jun 2019 - Feb 2020

  Quality Assurance team management. Responsible for quality in the Call Center service provided by Caixa Seguradora. Performance with Call Center BackOffice. He investigated complaints received from the sales team and corrected changes. Oriented a commercial team to improve the quality of the Call Center's service. Monitoring the quality of the Call Center services. Generate operational reports for management. Check complaints made to the Sales Center.

  • Call Center Quality Assurance Supervisor

    Aug 2019 - Feb 2020

  • Call Center Quality Analyst

    Jun 2019 - Jul 2019
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  Rede Bio Mundo - Produtos Naturais

  Apr 2021 - Oct 2021

  MARKETING ANALYST (CRM)

  Responsible for franchisee support within the companie. Providing guidance and training on the CRM tool used at the points of sale. Adapting the sales team's script for collecting customer data. Creation of a monthly activation workflow involving email marketing, SMS, and activations in the Bio+ application. Creation of clusters for communication campaigns using the Zoombox tool. Supporting the implementation of rules to comply with LGPD (Brazil's General Data Protection Law).

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  Configr

  Sept 2021 - Nov 2021

  CRM ANALYST

  Analysis of lead indicators (MQL and SQL). Creation and management of automation flows. Management and analysis of indicators for the Education e-commerce platform called EngagED. A/B testing in email marketing campaigns with a focus on reengaging the lead base. Decision-making based on data analysis and results. Proficiency in tools: ActiveCampaign, PipeDrive, RD Station, Zapier, EngagED.

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  DARYUS

  Jan 2022 - Apr 2022

  CRM ANALYST

  Analysis of lead indicators (MQL and SQL). Creation and management of automation flows. Management and analysis of indicators for the Education e-commerce platform called EngagED. A/B testing in email marketing campaigns with a focus on reengaging the lead base. Decision-making based on data analysis and results. Proficiency in tools: ActiveCampaign, PipeDrive, RD Station, Zapier, EngagED.

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  Rodobens

  Apr 2022 - Jul 2023

  CRM ANALYST (SalesForce)

  Elaborating reports for marketing teams and leadership with key KPIs and insights.Planning, executing, and daily monitoring of post-sales processes.Creating Relationship Journeys and ad-hoc campaigns for clients in SFMC, including conducting A/B tests and control group experiments to validate hypotheses.Configuring and sending Email Marketing, SMS, and WhatsApp campaigns via Journey Builder.Configuring new Business Units (Data Extension, Data Design, Journey Builder, Automation Studio, and Content Builder).Experience in creating automations using Automation Studio to extract data from SQL queries. My primary focus is to use this data to create Data Extensions, which are crucial for setting up automated journeys in Journey Builder. Show less

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  R2 com.vc

  Jun 2023 - now

  Liderança no lançamento 360º de eventos, integrando planejamento estratégico e execução de campanhas de vendas.Desenvolvimento de estratégias digitais em redes sociais (orgânico e patrocinado), gestão de CRM (e-mail marketing, push notifications, WhatsApp) e otimização do site para conversão (pop-ups, CTAs e páginas de venda).Criação e manutenção de relatórios gerenciais, analisando vendas versus metas e performance de campanhas.Condução de reuniões semanais com o time para análise de resultados e ajustes de estratégia, garantindo melhorias contínuas nas vendas de ingressos. Show less

  • Coordenador de Vendas e CRM

    May 2024 - now

  • Analista de CRM

    Jun 2023 - May 2024