Lana Rogosic Blagojevic

Experience

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  Premisa

  Jan 2006 - Jan 2006

  Public Relations Intern

  Doing media plans, assisted in preparation of events and preparation of media events for key customers. Done media lists, press cutting, media clipping.

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  Zagreb School of Economics and Management

  Jan 2006 - Jan 2009

  Journalist Six Sigma student magazine

  Wrote articles on topics of marketing strategies and business advice, continued working as an alumni.

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  Profil International

  Jul 2011 - Oct 2012

  Head od Public Relations Department

  In that time Profil International was the biggest Croatian publishing house, employing 106 people• Design and implementation of projects, book fairs and literature events with media sponsors, speakers, guests, promotions organization and coordination.• Contacts & collaboration with authors and editors, libraries, media outlets.• Corporate communications, PR activities for retailers, crisis management.• Planning and coordination of promotional activities, product PR, internal communications.• Developed social media content for official Facebook account and several other regarding specific authors or books. Raised number of followers by 130%.• Event host, public television presenter and radio appearances, press conferences.• Significant project: Independent organization of the 1st Children Book Festival in four different cities, gained impressive revenue that exceeded the sales goal by almost 400%. Show less

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  Z1 Television

  May 2013 - Aug 2013

  TV Host, Producer and Marketing Assistant

  Hosting and producing a live tv show Grupon. Marketing actions on collecting new offers and content management dealing with Grupon discount shopping platform

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  Aromara d.o.o.

  Jul 2013 - Apr 2014

  Head of Marketing and Public Relations Department

  Aromara is a pioneer of aromatherapy in Croatia.• Strong cooperation with pharmacies and health centers on staff education and product positioning• Developed social media content for official Facebook account. Raised number of followers by 40% in 6 months with 0$ budget. • Raised by 60% print & digital editorial coverage by efficiently and proactively pitching stories to journalists and beauty editors.• Organizing press exposure and participation in health & beauty fairs and similar events.• Research, development and launch of new products.• Created new product branding that resulted in 20% sale increase • Developed and implemented trade-marketing strategy for entire portfolio in all retail channels, merchandising standards, BTL activities, POSM production.• Significant project: Established e-commerce – increased online sales by 230% vs. wholesale distribution. Show less

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  Potomac Group ltd.

  Apr 2014 - May 2020

  Public Relations and Marketing Manager / brand CROATA

  Croatian company specialized in the production of luxurious silk garments, employing 130 people •Responsible for global communications with global media outlets•Maximized by 80% print & digital editorial coverage for brand CROATA by efficiently and proactively pitching stories to journalists, editors & stylists.•Produced fashion shows, blogger events, press days, photo shoots, in-store events and other events.•Developed social media content for official Facebook and Instagram accounts. Raised the number of followers by 318% in the period of 6 months.•With establishing and implementing digital marketing strategy and blogger collaborations I have increased sales in target market (age 21-35 yrs.) by 43%.•Negotiated premium advertising positions at no cost resulting in a 30% added value.•Increased the output to a min. of 75 articles and product placements a year.•Established Blogger relations programSIGNIFICANT PROJECTS: •Organization of Japanese choir Kwansei performance in Zagreb as a cultural CROATA event https://www.youtube.com/watch?v=gJyxA9szd8E•Declaration of European Cravat Day in Europarlament in Brussels. • PR activities for Academia Cravatica, non-profit institution - project Cravat Regiment (Kravat pukovnija)•Content marketing campaign: CROATA X ARTIST (Example: CROATA X Hrvoje Dumancic, sculptor)http://www.journal.hr/moda/modne-vijesti/croata-kosulje-kampanja-kipar-hrvoje-dumancic-2019/ Show less

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  Fédération Cynologique Internationale

  Jul 2019 - now

  Appointed as a member of FCI PR & Education Committee, representing Croatian Kennel Club.The Fédération Cynologique Internationale is the World Canine Organisation. It includes 98 members and contract partners (one member per country).FCI was established on May 22nd, 1911 with the aim to promote and protect cynology and purebred dogs by any means it considers necessary.FCI has three sections: Europe, The Americas & Caribbean and Asia, Africa & Oceania.

  • Vice President for Public Relations at the Education and PR Commission

    Dec 2022 - now

  • Croatian delegate in the Education and Public Relations Commission

    Jul 2019 - now
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  Protagonist agencija

  Dec 2020 - now

  CEO and Founder
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  Madison Consulting

  Jun 2021 - now

  Digital Marketing Consultant
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  WhitePress® Polska

  Oct 2021 - now

  Search Engine Optimization Copywriter

  Helping build search engine reputation for Whitepress clients site and brand. Writing SEO optimized website content, SEO optimized PR articles for linkbuilding for major webshops entering Croatian market.