Candace Chang

Experience

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  Global Views - Commonwealth Publishing Group (遠見天下事業群)

  Jan 2014 - Jan 2015

  Marketing Intern

  Marketing Publishing Department of Bookzone (天下文化)

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  Gap Inc./ Gap

  Feb 2014 - Aug 2014

  Sales Assistant
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  CommonWealth Magazine Group(天下雜誌群)

  Jul 2015 - Sept 2015

  Marketing Intern

  Taiwanese leading media and publishing. •Organized and published books abstracts on the social media platform. •Coordinated with campaign sponsors and speakers, helped preparation and assisted on sites.

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  Keysight Technologies

  Feb 2016 - Jun 2016

  Digital Marketing Intern
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  ICHEF Co., Ltd.

  Jul 2016 - Jul 2017

  Social Marketing Assistant

  iCHEF is a leading startup in Taiwan of iPad POS software with more than 8,000 F&B customers, which also launches in Hong Kong, Singapore and Malaysia. iCHEF also won the German iF Gold Design Award, the German Red Dot Design Award and the Japanese Good Design Award.● Leader of social media and community, also the blog content marketing writer● Planned, designed and held more than 10 B2B events/ month with around 400 participants. 90% highly satisfied.● Facebook followers grow 2 times within 1 year; subscriptions on event growing 100%/ month. Show less

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  Shin Kong Mitsukoshi Department Store

  Aug 2017 - Sept 2018

  Marketing Specialist

  SKM is a leading retail department store in Taiwan which holds 21 branches over the country. ● Planning of product promotion, campaign planning, hosting, display design and DM content of 7 projects/ year with at least 5 events per project, around 500-2000 participants.● Relative BTL, APP and offline campaigns made period revenue increased by 10% at the most.● Maintained social media platform with 50,000 followers and made engagement rate growing 10% by month .

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  Wiley

  Jan 2019 - May 2019

  Marketing Specialist

  Wiley is one of the largest and most authoritative collections of online journals, books, and research resources, covering life, health, social, and physical sciences.● In charge of the planning and hosting annual B2B, B2C online books demo day campaign.● SEO optimization/ Analyzing the data of eDM marketing to make CTA successfully attract 50% more consumers to attend events and retarget potential customers to make sales growth 15% by quarter.● Coordinator between the sales, and the client Taiwan Academic E-book & Database Consortium Show less

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  OneSharedEarth

  Mar 2020 - Jun 2020

  Digital Marketing

  One Shared Earth Limited is a UK NPO that provides a platform to ask and answer questions about any local or global environmental issues related to people and wildlife.

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  LG Electronics

  Jan 2021 - Jan 2024

  Senior E-commerce Marketing Specialist

  Digital Transformation 디지털 전환D2C DNA building of new function UAT, payment methods development, SKU management.● Increase 20% brand members yearly including App users, opt-in rate around 50%.● Boost up sales amount 2 times at the first year, following 50% growth on second year.● In charge of monthly up to 5 NPI launches and O2O event (B2C/B2B2C) and mega campaign.● Media management including affiliate marketing to reach ROAS at least 3/ monthly traffic around 1M.● Coordinate with product managers/ marketers/ HQ teams for cross-BU promotion plans. Show less

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  Bright Network

  Jul 2021 - Aug 2021

  Business Operations & Marketing
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  LG Household & Health Care, Ltd.

  May 2024 - now

  Senior Marketing Specialist - UKI & EMEA

  LG H&H Co., Ltd., formerly LG Household & Health Care, is a major South Korean consumer goods company that manages cosmetics, household goods, and beverages business. It is also the South Korean bottler of the Coca-Cola system.Event & Campaign Management● Strategize and execute both online and offline campaigns for key 4 brands: Euthymol, Dr. Belmeur, IMPRINTU, and Reach, creating impactful moments that drive brand engagement and audience growth.Market Research & Performance Analytics● Conduct thorough market research and analyze performance metrics to optimize strategies, achieving a steady monthly follower growth ratio of 5% monthly across social platforms.Social Media & Digital Advertising● Oversee social media marketing with e-commerce integration, enhancing customer journey and conversions.● Implement targeted ad campaigns on Google Ads and Meta Business, using data-driven insights to maximize reach and engagement.Trade Marketing & Strategic Partnerships● Collaborate with retail partners in the UK (Boots, Superdrug, Waitrose, Sainsbury’s, SAVERS, B&M, Amazon) and the EU (Beautex, MiiN) to support in-store and online initiatives, elevating brand visibility and sales. Show less