Paula Maldonado

Experience

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  Greencard Creative

  Jan 2011 - Jan 2012

  Computer Graphics Designer

  Branding for Smirnoff and Latin American campaign, help create new ideas and explore new worlds for innovation.

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  AID FOR AIDS International

  Jul 2011 - Jan 2012

  Public Relations

  Help create events for funding. Throughout these events I created awareness and explain what the organization is all about. Create a holiday card and concert pamphlet.

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  Self-employed

  Jan 2012 - now

  Strategic Advisor & Consultant

  In my role as an independent consultant catering to consumer goods businesses, SAAS companies, and fashion brands, I have a broad scope of responsibilities, encompassing business development, sales, and growth strategies. My primary aim has been to apply design thinking and growth strategies, consistently surpassing sales conversion and growth targets for both startups and established brands. Engaging in investments exceeding $5 million and collaborating in the pursuit of capital and business expansion.Led the successful development enhancing user experience and increasing customer engagement by 30%.Implemented business development strategies to identify new opportunities, which resulted in a 10% growth in client base within 6 months.Spearheaded website design and development for over 25 client projects, utilizing a mix of WordPress, Adobe Creative Suite, and custom-coded solutions, contributing to an average 35% increase in client online engagement and sales conversions.Some of the notable companies I've worked with include Mercedes Benz, Christie's, Atelier Courbet, Dondoctor and other established brands. Show less

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  Christie's

  Jun 2012 - Nov 2012

  Design Consultant

  I collaborated on the development of the Collectrium App, focusing on UX/UI and the customer journey. While working alongside the design team at Christie's, we encountered several challenges, with one particularly prominent issue: effectively presenting precious and expensive artwork digitally while engaging buyers with meaningful information. Our analytics revealed that users spent extended periods on the "product page," seeking additional insights. To address this challenge, we adopted a storytelling approach. We crafted narratives not only about the artist but also about the masterpiece itself. This included details about the artist's background, the piece's thematic context, and the journey of the artwork. This shift in approach led to immediate improvements, including higher conversion rates and increased subscriptions, as we found success in selling the story behind the art.I collaborated with designers, engineers and business teams to build Collectrium.Conducted detailed analysis leveraging technical skills to identify client needs and recommend tailored solutions. Responsible for design and UI/UX and wire-framing.Conducted comprehensive market research on UI/UX best practices for high-value digital art platforms. Show less

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  Relais & Châteaux

  Jan 2013 - Dec 2013

  Freelance Designer

  A collection of the most beautiful restaurants and hotels scattered around the world. Savor the acclaimed cuisine of the world's best chefs.Branding, Restaurant Banners, Billboard Propaganda, Flyers etc.

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  Crest & Co.

  Aug 2013 - Mar 2017

  Business Development Manager

  Invitation only Luxury e-commerce for the most discerning consumers around the globe.Combined business development strategies with art direction principles to spearhead 5 innovative initiatives, resulting in a 20% increase in revenue growth. Established strong credibility with partnerships and consumers.Strategically expanded business reach by establishing partnerships with 50+ brands internationally, leading to a 35% increase in annual revenue and enhancing the diversity and appeal of the website exhibition portfolio.Leveraged expertise in business development, art direction, and curation to drive innovative initiatives and optimize growth potential.Published in Vogue Mexico: http://www.crestandco.com/system/press_items/press_files/000/000/014/original/Crest_Co_Vogue.pdf?1415114798 Show less

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  Dauntless

  Apr 2016 - Feb 2023

  CEO/FOUNDER

  ACQUIRED (EARLY 2023) Dauntless was established in 2016 during a time when sustainability and vegan fashion were considered taboo. My motivation was not only to build a promising business but also to create a meaningful impact on consumer choices through honesty and transparency.After five years, our vision of a surging demand for vegan and sustainable clothing has come to fruition. We've been steadfast in offering these products, upholding our unique supply chain that aligns with our social mission. When Dauntless was founded, sustainable and vegan fashion was often misunderstood or overlooked.I established and managed a start-up company, overseeing all aspects of business operations, including product development and marketing initiatives.Managed global expansion strategy resulting in a 30% increase in revenue.Executed brand marketing strategies to secure wholesale orders with big retailers such as Macy's, resulting in a 25% increase in sales revenue. Show less

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  Asociación de Emprendedores

  Jun 2021 - now

  By spearheading business development and strategy, I steered the organization's growth to encompass over 500 members nationwide through effective leadership, decision-making, and representation. Secured partnerships and negotiated contracts with 5 private companies, resulting in a 20% increase in funding for organization operations. Enhanced community outreach and implementing collective initiatives. Leader and spokesperson for the whole organization within different entities and press releases. Create and managed annual budgets for 3 consecutive years, optimizing financial resources and ensuring financial stability. Renewing and bringing new contracts.The association emerges from the need for a guild that represents Colombian entrepreneurs based on three fundamental pillars: solidarity, respect, and empathy. We make an impact by generating positive changes with a focus on urgent and significant issues, to drive job creation and our country's economy. Show less

  • Board President

    Sept 2021 - now

  • Founding Member

    Jun 2021 - now