
Neha Lall
Associate Consultant

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About me
Senior Product Analyst at Condé Nast | Ex Economics Times | NIT Durgapur
Education

National Institute of Technology Durgapur
2013 - 2017Bachelor of Technology - BTech
Experience

Oracle in Financial Services
Jul 2017 - Feb 2019Associate ConsultantAs a Technical Consultant for Oracle FLEXCUBE, I supported offshore development and customer UAT/Production activities, working with European banks like IFAD and Intesa Bank. I focused on data migration, interface integration, and customizations to deliver tailored solutions in modules such as Retail Lending and Collateral Management.Collaborated with European banks, including IFAD, Intesa Bank, Pravex Bank, and KICB, achieving 100% successful deployment rate of Oracle FLEXCUBE across projects.Led data migration for two banks, seamlessly transferring over 2 million records with zero data loss and minimal downtime. Show less

Onco.com
Mar 2019 - Nov 2021As a Business Analyst at Onco.com, I tackled complex business challenges by extracting actionable insights from product and user data. I analysed lead quality and conversion rates, evaluated customer engagement and retention, and compiled detailed weekly and monthly reports to communicate key performance metrics to the founders and functional heads, driving informed decision-making.Collaborated with CEO to create detailed business performance decks, showcasing key metrics and insights that directly contributed to securing $7M in Series A funding.Liaised with Product Managers to develop internal Sales CRM platforms, Onco app and optimized conventional workflows, enhancing operations efficiency by 40%.Analyzed sales funnel journey to drive product enhancements, leading to 47% rise in GMV. Show less
Manager - Business Analyst
Apr 2020 - Nov 2021Associate Manager - Business Analyst
Mar 2019 - Mar 2020

The Economic Times
Dec 2021 - Nov 2022Product AnalystAs a Product Analyst at The Economic Times, I leveraged data to drive user acquisition and engagement through subscription models. I analysed consumer behaviour, evaluated product performance, tracked key metrics, and generated insights to guide product design and enhance the user experience across various business verticals.Developed and maintained real-time dashboard to monitor premium content performance on homepage. Curated and adjusted listing of high-performing premium articles based on hourly insights, achieving 25% increase in conversions and contributing additional revenue through homepage optimization.Successfully launched sales campaigns and Print Edition on website and app, resulting in 40% increase in subscriptions. Show less

Condé Nast
Nov 2022 - nowSenior Product Analyst
Licenses & Certifications
- View certificate

Business Analyst: Project Management Techniques and Tools
UdemyNov 2020 
Oracle Database 11g: Advanced PL/SQL
OracleAug 2017
Oracle Database 12c: SQL Fundamentals
OracleAug 2017
Python Essential Training
Lynda.comJul 2018
Honors & Awards
- Awarded to Neha LallGame Changer Award Condé Nast Jun 2023 Q1 2023 Game Changer Award & Top Condé Code - Earn Trust: Within nine months of joining, I was recognized as an invaluable asset to Condé Nast’s Global Product & Technology Division driving a 40% revenue impact through my work in analytics and commerce. My contributions laid the foundation for collaboration between product analytics and commerce/editorial teams, helping to shape strategic direction and drive growth.
Volunteer Experience
Volunteer
Issued by National Rural Livelihoods Mission on May 2021
Associated with Neha LallVolunteer
Issued by NGO on Oct 2021
Associated with Neha Lall
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