Chris Liss

Experience

• 

  ADVANCED TELCOM GROUP

  Jan 1999 - Jan 2002

  Internet Product Manager

  Developed and managed Wireless Data & Voice Delivery and Wholesale Collation internet products. Responsible for research, evaluation, and recommendations of new revenue producing internet technologies and services for ATG.

• 

  Pro30 Funding

  Jan 2002 - May 2007

  Marketing Director

  Directed marketing initiatives for $1.5 billion wholesale Mortgage Bank. Created personalized marketing promotions for 150 account executives. Designed all online advertisements, weekly sales collateral, email marketing strategies and campaigns. Managed all client databases, authored and maintained company website content, managed three remote full-time employees.

• 

  Octane Raceway

  Aug 2007 - Dec 2011

  Marketing Director

  Management of marketing team as well as planning and executing internal/external events. Product development, project management, collateral design, management of $15k monthly advertising budget. Cross channel promotions, media buys, strategic partnerships, and trade negotiations. Digital marketing including social media, web content development, PPC, SEP, email marketing and mobile advertising.Sales funnel architecture, content development, site-wide SEO, new product development and integration, social media personas.*Developed annual strategic marketing plan, reporting on key sales metrics and product profitability for both B2B and B2C segments; increased overall annual memberships sales by 50% by creating additional value for annual membership programs resulting in an increase of races person from 1.7 to 2.21 annualized. *Created and implemented a variety of new bundled packages/sponsorship offerings which increased monthly sales from $6.5k to $13k. *Successful project management and launch for 2010 client-side web design.*Re-engineered product and pricing structure to survive 2009 economic downturn; generated measurable revenue increase and unit sales, exceeding all key performance goals. *Expanded B2B sales portfolio; created new product sets, resulting in additional $75k sales in first 12 months, increasing walk-in traffic by 75%. Show less

• 

  SEORCHERS [surch-ers]

  Jun 2012 - Jan 2013

  Digital Marketing Account Manager & SEO Strategist

  Identify, market to, and close B2B sales for SEO, social media, and web development services for digital marketing agency. Develop overall strategic plan for each client, review and manage keyword strategies and related SEO activities. Quarterly account reviews and collaboration with client to ensure goals and objectives are met and on target with campaign initiatives.

• 

  LeadPile

  Mar 2013 - Jan 2014

  Affiliate Manager

  Manage and cultivate customer relationships to grow Publisher base, working with new and existing Affiliates. Seek and identify new CPA Network opportunities to place existing and new offers for more traffic and lead volume.

• 

  602 Creative Studio

  Apr 2014 - Aug 2014

  Director Business Development

  -Development of client marketing strategies, campaigns, & initiatives. -Product development, online and offline agency process & procedure, implementation, analytics-Strategic partnership development, client management

• 

  G/O Digital

  Aug 2014 - Jul 2016

  Channel Manager

  Lead meetings for national digital agency with channel partner stakeholders, work closely with market managers and key personnel to grow long term relationships. Control and provide consistent messaging to markets, manage communication with channel partner to provide up to date and accurate G/O Digital product and process information. Collaborate with internal teams and collect feedback from channel markets to identify areas of improvement, provide recommendations for new process and efficiencies base on trends and feedback. *Contribute to product development, launch, and communication of new products and processes to partner markets and stakeholders. *Assist internal teams and channel markets with escalations; analyze to determine and report on trends in recurring escalations. *Analyze and identify training opportunities, recognize key areas for growth and opportunities for process improvement across the organization; improving market relationships and reducing partnership escalations.*Project management: manage presentation content, feedback, revisions, iterations, and deadlines for 20 event presenters. Show less

• 

  Chris Liss Marketing

  Sept 2016 - Mar 2019

  Owner & Marketing Strategist

  Are you a busy business owner looking for marketing help? Need more leads or sales? Stressed out about how your customers are (or are not) finding you online? Like 3-a.m.-sweats-can't-sleep kind of stressed? Get in touch with me and let me help you with your digital marketing strategy, social ads strategy and management, graphic design, or sales funnels. Better strategy + execution = meeting your goals = better sleep at night. What are you waiting for?Marketing services to help business succeed online including Facebook ad strategy and management, logo and graphic design, and comprehensive digital marketing growth strategies. Show less

• 

  Gannett | USA TODAY NETWORK

  Mar 2019 - Apr 2021

  Sr. Client Success Manager, PFP

  Account management for the PerformanceIQ Division of the USA Today Network (Gannett). Client marketing solutions including performance analysis of print and digital campaigns, reporting on revenue and KPIs, providing optimization recommendations; advising clients on how best to leverage current and emerging marketing solutions to meet their individual business needs. Build rapport with account executives, clients, and sales management through routine and scheduled interactions. Monitor, evaluate, and leverage processes to manage SEM/display campaign performance across publisher networks to determine improvement opportunities. *Develop & advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for clients.*Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts; manage client expectations, communication and performance metrics to incorporate constantly evolving technologies and processes into the client solution delivery process.*Promoted to Team Captain March 2021. Assist with development of internal process mapping and team training. Show less

• 

  Verified First

  Apr 2021 - Dec 2022

  Own and develop partnership strategies, implemention, and execution on plans. Build relationships with partner contacts to expand existing partnerships, leverage and develop new opportunities to drive SQL's.Develop and maintain a pipeline of new opportunities through partner portfolio to achieve lead generation and revenue targets. Create and deliver regular business reviews to discuss performance and opportunities for growth and improvements. Work collaboratively with internal teams to identify process improvements and brainstorm new ways to engage partners. Show less Define company product benefits, features, functionalities, and unique value proposition in comparison to competitors. Succinctly craft messaging and content for audiences in order to create qualified sales opportunities. Collaborate with marketing, product, and compliance teams to ensure effective marketing communication is developed surrounding products that can be utilized throughout the organization.*Develop company product launch and rollout structure*Project management for the first successful product roll-out which included development and delivery of all training material, SOP management, marketing and content strategy, messaging. *Created 12 month product marketing roadmap & strategies Show less

  • Partner Manager

    Apr 2022 - Dec 2022

  • Product Marketing Manager

    Apr 2021 - Apr 2022
• 

  Freelance

  Mar 2023 - now

  Freelance Copyeditor

  Freelance professional copyediting, proofreading, and beta reading services.

• 

  Quenched, LLC

  Jun 2023 - now

  Owner | Professional Gardener

  Quenched helps homeowners with professional, knowledgeable, and reliable plant & garden services including garden & landscape design, garden consulting and 1:1 coaching, custom container plantings, vacation watering, and biologically correct plant care and maintenance. My goal is to help you get the most out of your investment in your plants and garden, whether you are looking to have a service done for you, or you'd like to learn to do it on your own.