
Julia Zhytska
Public Relations Manager

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About me
Director, Social Media @ ESL FACEIT Group | ex-Riot Games, Emmy and Esports Awards winner
Education

Киевский национальный университет культуры и исскусств
-Специалист связи с общественностью
Harvard Business School Online
-Certificate in Business Leadership Principles Organizational Leadership Complete
Experience

University of business Technology Kyiv
-Public Relations Manager- Writing articles and press-releases for the website - Managing corporate social networks (LI, Facebook)- Creating media engagement guidelines - Managing media requests - Communication with corporate partners and clients- Organizing partisipation in conferences, forums and exibitions.

Coca-Cola Beverages Ukraine Ltd.
-Communications Manager- Managed the promotional activities devoted to Euro 2012 within the region- Controlled of Call-center managers working with clients during promo campaign- Communication with clients and partners via email and phone regarding current partnership details- Was providing regular media-monitoring (print press and internet resources) reports and competitor's overview- Monthly clients satisfaction reporting and analytics.- Copywriting and translations for a corporate magazine (in Ukrainian and English) Weniger anzeigen

"X-File"
-PR-manager- Creating media advertisements for local newspapers- Communication with clients and media partners - Managing media mentions and press releases - Supporting B2B email marketing and partner marketing with communication guidelines - Presenting the company at the b2b events on the local market

Freaks 4U Gaming GmbH
-- Planning and execution of performance-oriented social media campaigns on all relevant channels (Paid Social).- Developing social media strategy and posting schedules structure for various social media platforms (Facebook, Twitter, Instagram and VK)- Coordinating daily tasks and content within a team of 5 junior community managers - Monthly, quarterly and yearly reporting on social media, sponsorship and event activities for a client- Evaluation and presentation of campaign performance via reports, budget plans and campaign offers.- Managing paid social media campaigns for events and product announcements- Promo planning and social media coverage from gaming events such as Gamescom, Dreamhack, ESL One, multiple Dota 2 Majors, etc. Weniger anzeigen
Social Media and Community Manager
-Community Manager
-

Natus Vincere
-Social Media Lead- Maintaining and implementing social media strategy for Facebook, Twitter, VK, Instagram and Steam pages- Managing and coordinating the work of a team of 5 people in the SMM dept.- Competitive social media monitoring and trend following to improve company's position on the market- Effective communications with sponsors and partners to satisfy their goals in cooperation with Natus Vincere - Regular monthly reporting on social media goals and results- Communications with team players and control of their social media obligations- Developing digital and offline event campaigns for sponsors (SteelSeries, HyperX, AOC) Weniger anzeigen

ESL FACEIT Group - EFG
-Social Media Director
-Content Strategy Lead
-

Riot Games
-- Creating strategy for all EMEA esports digital media channels (League of Legends, VCT EMEA, TFT esports EMEA)- Managing creative content strategy- Consulting on content creation and asset management- Planning and managing the execution of social media coverage for esports events in EMEA (LEC Finals, EMEA Masters Finals, VCT EMEA Finals) and Global (Worlds, MSI, All Stars, Masters, Champions) - Community management and moderation strategy- Vendor management for three different products - Managing community management and moderation service vendors for EMEA esports channels (Discord, Twitch, YouTube live)- Social Media team management and mentorship- Managing relationships with social media platforms & creative collaborations- Insights, reporting on content performance and channels health Weniger anzeigen - Social media strategy and planning for European esports (LEC, EU Masters, VCT EMEA) across different platforms (Twitter, Instagram, Discord, YouTube, Reddit)- Planning and managing social media campaigns for events, partners and sponsors- Navigating community management efforts on all player facing accounts, including Twitch, Discord, YouTube- Working closely with partners and vendors to coordinate and streamline daily social media operations- Data analytics and social media performance reporting- Identifying new ways to improve fan's digital experience and increase community fandom Weniger anzeigen
Social Media Lead
-Social Media Manager
-Social Media Strategist
-
Licenses & Certifications
- View certificate

How to Regain Control of Your Time, Energy, and Priorities
LinkedInFeb 2024 - View certificate

Brand Leadership: Building Brand and Culture
LinkedInFeb 2024 - View certificate

ICAgile Certified Professional - Agile Team Facilitation
ICAgileSept 2021 - View certificate

ICAgile Certified Professional
ICAgileOct 2020 - View certificate

Project Management Power Moves: Leading with Influence
LinkedInFeb 2024
Languages
- enEnglish
- ukUkrainian
- geGerman
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