Alex King

Experience

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  Advanced Retail

  Jun 2015 - Oct 2015

  Marketing Consultant

  Advanced Retail is an international fashion consulting company based in Paris, with many luxury brand clients including Bloch, Rag & Bone, 3.1 Philip Lim, Victoria Beckham, Tory Burch, Proenza Schouler, Zadig et Voltaire and so on.During my time at Advanced Retail I helped create a market entry app aimed at providing contacts in apparel manufacturing, distribution, marketing etc. I also researched market entry strategies into South Korea, Russia and the US for apparel companies.

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  Vollarte

  Apr 2016 - Jan 2017

  Co-Founder

  Born from a winning pitch at UGA's Next Top Entrepreneur in which we won $10,000USD for first place.Vollarte is an online art company focusing on new and innovative ways to connect artists and buyers. A peer-to-peer art marketplace that uses aspects of social media to encourage repeat purchases. We are an artist-centric rather than product-centric platform with an emphasis upon instilling personal connections to art in the currently impersonal online art market. A combination of classical social media features such as personal messaging, sharing etc. provides greater access to the artist. Besides the basic transaction of art (at a discounted commission), Vollarte offers insights into the creative process acting as a portfolio for the artists as much as a marketplace.After considering a number of opportunities upon returning to Australia in late 2016, I decided to cease working with Vollarte and pursue other avenues. However, I am thankful for all of the lessons and for experiencing the thrill of starting my own business for the first time. Show less

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  Eastern Suburbs District Rugby Union Football Club

  Jan 2018 - Oct 2021

  Club Captain

  Proudly volunteering as the Club Captain for Eastern Suburbs Rugby Club since the start of the 2018 season. In this position, I hold a number of responsibilities and work closely across the different units of the club. Predominately lending my expertise to marketing and promotion of Easts Rugby Club off the field. My position has allowed me to do the following on a volunteer basis:- Regular public speaking to crowds of 2000+- Event management, promotion, and coordination of events with 2000+ patrons- Sponsorship sales and coordination on a community level- Social media strategy and marketing - Brand strategy and deployment Show less

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  Live Life Get Active

  Jun 2018 - Jul 2022

  National Marketing Manager

  Live Life Get Active is a health promotion charity aimed at addressing the chronic health issues of obesity, diabetes and poor mental health. It is free to join and our members have access to free outdoor exercise classes across the country.My role at Live Life Get Active is to coordinate the marketing and communications across the country and our various products. With a primary focus on brand development, member recruitment, engagement and retention.At a glance during my time at Live Life Get Active I have- Developed and implemented new digital marketing strategy covering SEO, SEM and CRO.- Optimised our website UX for digital marketing which has led to much higher registrations.- Launched new product offerings such as our parent-child camps and online classes.- Coordinated the digital promotion of more than 60 new camp launches.- Formulated quarterly communications strategy to guide social, CRM and other messaging. Show less

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  Drip By Drip

  Aug 2019 - Jan 2021

  Co-Founder

  Drip by Drip is an annual community art event, aimed at bringing public art to light in new, exciting and accessible ways. We engage local artists to paint murals in the Bondi area, promoting their work en masse to create a sense of civic pride and shared ownership of local spaces. We use crowdfunding to deliberately encourage participation, engagement, and connection to our project through a community of donors. Having successfully launched our inaugural project at the Blair Street Basketball Courts in 2019, we are looking to bring the community together again in 2021 at a larger scale with further benefit to the community. Show less

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  Alan Place

  Jun 2022 - now

  Director

  ALAN actions vibrant communities for places, precincts and properties.With the majority of place, precinct and property communications looking very much the same – style over substance and features driven, we felt there was a need for a more in-depth offering. One that, while more involved and defined, would have a greater return on the investment made.ALAN can do everything our competitors do but we believe in digging deeper to find the real truth in your brand and communicating it in the best possible way - to an audience that are willing to listen. Show less

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  NetNada

  Aug 2022 - now

  • Head of Customer Success

    Jan 2024 - now

  • Head Of Marketing

    Aug 2022 - Jan 2024
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  Eastern Suburbs District Rugby Union Football Club

  Dec 2023 - now

  Board Director