Anshul Sethi

Experience

• 

  Alpha Media

  Feb 2015 - now

  Branch Head Digital Marketing

  Develop full scope digital marketing plans to drive fan engagement across all online platforms and an overall digital creative vision roster of artists.Lead and coordinate social media, content development, streaming marketing, digital advertising & CRM campaigns for assigned artists.Maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities.Create and implement campaigns focused on data collection. Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions.Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption.Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders.Maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities.Pulling streaming reports & charts.Assigning artist content calendar for new releases.Staying up to date on latest digital trends.Identifying key Influencers in the digital space to drive awareness and visibility on FB, IG, etc. for new releases/content.Updating and maintaining social branding websites. Show less