Aleesha Din

Aleesha Din

Activity Volunteer

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location of Aleesha DinAmsterdam, North Holland, Netherlands

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  • Timeline

  • About me

    Social Media Manager at bloomon

  • Education

    • University of Groningen

      2017 - 2018
      Master of Arts - MA International Relations and International Organisation 2:1

      Thesis- Identity construction of the Pakistani Diaspora in Contemporary Britain: Examining the identity construction of British Pakistanis with a specific focus on Post-Brexit BritainOther research includes- Security studies, postcolonial feminism and the motherist movements in South America, Global Governance, Conflict Security and Development with a conflict analysis into Kashmir.

    • Leeds Beckett University

      2014 - 2017
      Bachelor's degree International Relations and Peace Studies 1st

      BA Thesis- Conflict resolution in Kashmir: A critical analysis of peace-keeping and peacemaking initiatives and prospects for the future. Other research includes, migration and forced displacement, Conflict Resolution, Peacebuilding (case study of Sri Lanka civil war), security studies, global development and Political Economic theory

    • University of Gothenburg

      2016 - 2016
      Bachelor of Arts - BA SOCIAL SCIENCES Distinction pass

      Activities and Societies: As part of my Erasmus exchange programme during my bachelor degree.

  • Experience

    • IM Swedish Development Partner

      Jan 2016 - Jun 2016
      Activity Volunteer

      Whilst in Sweden for my Erasmus exchange I volunteered with IM. Main taks:- help integrate young refugee and ethnic minority youth into the city through different weekly activities- Work with people who had varied English competencies, developed my communication and people skills.

    • The Link

      Jun 2016 - Sept 2016
      Student Volunteer

      Main tasks:- Work with children and families in therapeutic intervention. - Assist in after-school activities and outdoor activities during the summer. - ensure the safe keeping of the children involved.

    • Creative Support

      Jun 2016 - Sept 2016
      Volunteer

      Main tasks:- work with adults with mental and/or physical disability- assist in weekly baking groups and social gatherings. - ensure the safe keeping of vulnerable people and help out where possible.

    • IQBar Limited

      Jul 2017 - Aug 2017
      English Second Language Tutor
    • Love2Lunch

      Sept 2018 - Nov 2019
      Social Media Coordinator

      Main Tasks:- Create and maintain various social media platforms including Facebook, Instagram and Twitter.- Use analysis tools to target audiences and boost engagement on pages. - Use creative platforms such as photoshop and canva to create posts and advertisements.

    • British Red Cross

      Mar 2019 - Nov 2019
      Youth Education Volunteer

      Main tasks:- Design and deliver workshops to young students aged 10-19 in the areas of Everyday first aid and refugee awareness. - Assist line manager in building and maintaining relations with local school and youth clubs.- Work closely with the British Red Cross and their continued development.

    • Bloomon

      Nov 2019 - now

      - Managing and maintaining Social media channels for 5 markets- including Facebook, Instagram, Pinterest and Linkedin- Working to create a solid Social Media strategy in line with company KPIs and missions. Strategy includes key goals and objectives, establishing content pillars, content formats per channel that cater to the interests of each market. - Organising weekly content and agenda planning via content calendars that are in line with current campaigns and promotions. Including localised content per market. - Balancing multiple ongoing campaigns.- Working closely with the content team and other marketing channels (Blog, newsletter) to provide consistency in our messaging and promotions. - Weekly and monthly analysis of social media content and numbers, looking at the growth in each channel and other relevant metrics (e.g. engagement rates, reach and conversions) and refining our social media strategy based on these reflections.- Creating and tracking targets and benchmarks for the above mentioned metrics. - Owning influencer marketing and partnerships. Creating a playbook of influencer collaborations both paid and gifted, - Assisting in planning various brand activations such as pop-ups, PR brand boxes, PR and influencer events. - Copywriting for social media posts, stories and reels. - Photoshop for feed and stories, - Video content editing for Social Media. Show less

      • Social Media Manager

        Apr 2023 - now
      • Senior Social Media Associate

        Nov 2021 - Apr 2023
      • Social Media Specialist

        Mar 2021 - Nov 2021
      • Social Media Trainee

        Jul 2020 - Mar 2021
      • Social Media Intern

        Nov 2019 - Jul 2020
  • Licenses & Certifications

    • Aleesha Din

      British Red Cross
      Jun 2019