
Aleesha Din
Activity Volunteer

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About me
Social Media Manager at bloomon
Education

University of Groningen
2017 - 2018Master of Arts - MA International Relations and International Organisation 2:1Thesis- Identity construction of the Pakistani Diaspora in Contemporary Britain: Examining the identity construction of British Pakistanis with a specific focus on Post-Brexit BritainOther research includes- Security studies, postcolonial feminism and the motherist movements in South America, Global Governance, Conflict Security and Development with a conflict analysis into Kashmir.

Leeds Beckett University
2014 - 2017Bachelor's degree International Relations and Peace Studies 1stBA Thesis- Conflict resolution in Kashmir: A critical analysis of peace-keeping and peacemaking initiatives and prospects for the future. Other research includes, migration and forced displacement, Conflict Resolution, Peacebuilding (case study of Sri Lanka civil war), security studies, global development and Political Economic theory

University of Gothenburg
2016 - 2016Bachelor of Arts - BA SOCIAL SCIENCES Distinction passActivities and Societies: As part of my Erasmus exchange programme during my bachelor degree.
Experience

IM Swedish Development Partner
Jan 2016 - Jun 2016Activity VolunteerWhilst in Sweden for my Erasmus exchange I volunteered with IM. Main taks:- help integrate young refugee and ethnic minority youth into the city through different weekly activities- Work with people who had varied English competencies, developed my communication and people skills.

The Link
Jun 2016 - Sept 2016Student VolunteerMain tasks:- Work with children and families in therapeutic intervention. - Assist in after-school activities and outdoor activities during the summer. - ensure the safe keeping of the children involved.

Creative Support
Jun 2016 - Sept 2016VolunteerMain tasks:- work with adults with mental and/or physical disability- assist in weekly baking groups and social gatherings. - ensure the safe keeping of vulnerable people and help out where possible.

IQBar Limited
Jul 2017 - Aug 2017English Second Language Tutor
Love2Lunch
Sept 2018 - Nov 2019Social Media CoordinatorMain Tasks:- Create and maintain various social media platforms including Facebook, Instagram and Twitter.- Use analysis tools to target audiences and boost engagement on pages. - Use creative platforms such as photoshop and canva to create posts and advertisements.

British Red Cross
Mar 2019 - Nov 2019Youth Education VolunteerMain tasks:- Design and deliver workshops to young students aged 10-19 in the areas of Everyday first aid and refugee awareness. - Assist line manager in building and maintaining relations with local school and youth clubs.- Work closely with the British Red Cross and their continued development.

Bloomon
Nov 2019 - now- Managing and maintaining Social media channels for 5 markets- including Facebook, Instagram, Pinterest and Linkedin- Working to create a solid Social Media strategy in line with company KPIs and missions. Strategy includes key goals and objectives, establishing content pillars, content formats per channel that cater to the interests of each market. - Organising weekly content and agenda planning via content calendars that are in line with current campaigns and promotions. Including localised content per market. - Balancing multiple ongoing campaigns.- Working closely with the content team and other marketing channels (Blog, newsletter) to provide consistency in our messaging and promotions. - Weekly and monthly analysis of social media content and numbers, looking at the growth in each channel and other relevant metrics (e.g. engagement rates, reach and conversions) and refining our social media strategy based on these reflections.- Creating and tracking targets and benchmarks for the above mentioned metrics. - Owning influencer marketing and partnerships. Creating a playbook of influencer collaborations both paid and gifted, - Assisting in planning various brand activations such as pop-ups, PR brand boxes, PR and influencer events. - Copywriting for social media posts, stories and reels. - Photoshop for feed and stories, - Video content editing for Social Media. Show less
Social Media Manager
Apr 2023 - nowSenior Social Media Associate
Nov 2021 - Apr 2023Social Media Specialist
Mar 2021 - Nov 2021Social Media Trainee
Jul 2020 - Mar 2021Social Media Intern
Nov 2019 - Jul 2020
Licenses & Certifications

Aleesha Din
British Red CrossJun 2019
Languages
- urUrdu
- puPunjabi
- enEnglish
- hiHindi
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