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Ezgi Başak

Ezgi Başak

Committee Member

Followers of Ezgi Başak708 followers
location of Ezgi BaşakIstanbul, Türkiye

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  • Timeline

  • About me

    Global Product Marketing Specialist @ Beko Corporate

  • Education

    • Koç Üniversitesi

      2018 - 2023
      Major of Business Administration - BBA Business Administration and Management, General

      Track Program of Marketing/ GPA: 3.57

    • Terakki Vakfı Okulları

      2013 - 2018
      High School Diploma

  • Experience

    • Koç University Business Club

      Nov 2019 - Jun 2020
      Committee Member

      Networking Night'20, Networking Night TeamHosted the uber-directors of more than 20 succeeding companies for the purpose of paving the way for students to obtain stimulating information about their career paths by communicating with businesspeople with a successful career

    • Koç Üniversitesi Ekonomi ve Politika Kulübü

      Jun 2021 - Jan 2023
      Board Member

      Responsible for organizing Wise Talks and Akademi Masası

    • Koç University

      Jun 2021 - Feb 2023

      • Work & Study

        Feb 2022 - Feb 2023

      • Board Member at Koç University Photography Club

        Jun 2021 - Jan 2023

    • Marketing Club of Koç University

      Jan 2022 - Jan 2023

      Networking LoungeMarket Talks

      • Committee Member

        Oct 2021 - Jan 2023

      • Student Mentor at Kamp’22

        Jan 2022 - Feb 2022

    • Diageo

      Jul 2022 - Jan 2023
      Marketing & Innovation Intern

      -Trade Marketing-Agency briefing-Active role in the preparation process of the project management system, "Gate"-A comprehensive presentation to the Marketing & Innovation team on product claim trends, particularly for alcoholic beverages-Data analysis via NielsenIQ-Event Planning and Execution

    • Beko Corporate

      Nov 2023 - now

      - Conduct comprehensive analysis of global consumer trends in the industry and related categories, utilizing consumer reports, market research, and trend/industry analyses to inform the roadmapping process- Prepare briefs for necessary consumer research as well as conducting research using self-service tools- Create B2B Communication Packs and Trade Launching Kits for each brand, encompassing all strategic features and projects within the upcoming portfolio- Use generative AI tools to create presentations that meet B2B marketing communication requirements- Identify and analyze key product communication highlights within our competitive landscapeBrands: Whirlpool & Hotpoint & Beko & Indesit Show less

      • Global Product Marketing Specialist

        Dec 2024 - now

      • Global Product Marketing Assistant Specialist

        Nov 2023 - Dec 2024

    • McKinsey & Company

      Dec 2023 - Apr 2024
      Forward Program Trainee

  • Licenses & Certifications

    • Risk Management and Anti Money Laundering

      Dr. Ramazan Başak, Former Sworn Bank Auditor at BDDK and Former Vice President at the Financial Crimes Investigation Board
      Aug 2020

    • Digital Arts and AI Tools Fluency

      Udacity
      Sept 2024

    • Dean’s Honor Roll

      Koç University
      Jun 2023

    • Computer Proficiency Assessment Program

      Koç Üniversitesi
      Jan 2021

    • Brand Marketing and Sales Marketing Sessions

      Boğaziçi Marka Zirvesi
      Nov 2019

    • Dean’s Honor Roll

      Koç University
      Jan 2023

    • McKinsey Forward Badge

      McKinsey & Company
      Apr 2024

  • Volunteer Experience

    • Volunteer

      Issued by Toplum Gönüllüleri Vakfı (TOG) on Nov 2020
      Toplum Gönüllüleri Vakfı (TOG)Associated with Ezgi Başak