Lauren Beech Assoc CIPD

Experience

• 

  SAGA

  Nov 2010 - May 2012

  • Undertaking marketing communication activities for Home and Motor insurance customers, with a focus on Retention• Managing four mailings sent monthly at specific points in the customer journey for the Household product. Both paper and electronically• Monitoring competitor activity both online and through an incentive scheme• Managing the competitor renewals scheme from Saga employees reporting directly to management, senior management and the Director of Marketing• Environmental research ensuring the business is consistently aware of industry activity through Google alerts and direct websites• Stock management• Updating budgets including invoice logging• Liaising with various departments including Operations, Product, Compliance and Print Services• Liaising with designers on new campaigns, seeing this through from the initial brief to the final sign off Show less

  • Marketing Executive

    Jan 2012 - May 2012

  • Marketing Executive

    Nov 2010 - Jan 2012
• 

  Age UK

  May 2012 - Aug 2013

  Senior Campaign Co-ordinater

  • Launched two national campaigns across direct mail, press, inserts, DRTV and radio• Analysing the results from all communications to determine successful means of communication• Marketing the Age UK Guaranteed Funeral Plan, reporting into the Senior Marketing Manager• Managing activity of Will Writing, Legal Services and Life Book• Regular analysis across all of the products. Producing reports and insight for the Senior Marketing Manager and Head of the department• Presenting analysis results to the broader Marketing team• Producing the annual marketing plan• Assisting with the Funeral Plan budget and re-forecasting• Liaising with external agencies to create Direct Mail packs, discuss strategy, and forecast plans for future campaigns• Stock management• Travelling to various locations to meet Age UK’s Trade Alliance Members and the Product Provider• Working alongside Product and Brand• Manage monthly spend analysis• Liaise with the contact for our stakeholders in Northern Ireland, adhering that all necessary ad-hoc and bespoke material are completed and delivered for products and exhibitions• Working with the Digital Marketing Manager to ensure SEO and PPC opportunities were maximised during campaign periods Show less

• 

  Brakes

  Aug 2013 - Nov 2017

  Creative Project Manager

  • FMCG Company• Managing and organising time to ensure all deadlines are hit and so prioritised accordingly• Adapting creative and content in line with material that has previously proven successful for specific sectors • Creating strong links between all channels and communications in line with the Marketing plan to show synergy and consistency for stakeholders and customers• Liaising efficiently and effectively with both internal and external stakeholders• Manage relationships and rapport with external marketing agencies, printers and a mail house on a day-to-day basis to ensure work is delivered on time and on budget• Providing support across the business in line with business needs• Negotiating print costs• Brand management. Ensuring all communication is presented to the customer consistently in line with the company perception• Liaising with supplier brands for advertisements, ensuring that brand guidelines are adhered to Show less

• 

  Menzies Response

  Jan 2018 - Jun 2019

  Account Manager

  • Managing multiple accounts print requirements ranging from flyers to campaign packs• Managing and organising time to ensure all deadlines are hit and so prioritised accordingly• Liaising with accounts to build rapport and provide print solutions to meet their needs• Building relationships and effective processes with other departments in order to efficiently meet deadlines.

• 

  GSE Group

  Jun 2019 - Jun 2022

  • Building the company social media platforms, engaging with our audience and managing this effectively in line with our company tone of voice• Updating the website with important information/ changes/ news (The website was a “Website of the Year” award finalist for the Hire Awards of Excellence 2021, for GSE Plant Ltd).• Photography• Design, through Adobe Indesign and Adobe Acrobat• Designing and creating content for our seasonal newsletter• Managing the relationship with our two charity partners and organising and promoting fundraising events• Print negotiating• Working with external agencies for both print and digital marketing• Award entries and presentations• Building relationships within the community with Radio Ashford, community engagement on social media and sponsorship opportunities of local individuals and teams• Creating and editing videos. Show less • Company rebrand• Managing and successfully implementing the design, content and launch of the new website• Ensuring the brand is adhered with design and signage in our new head office• Building the company social media platforms, engaging with our audience and managing this effectively in line with our company tone of voice• Updating the website with important information/ changes/ news• Photography• Design, through Adobe Indesign and Adobe Acrobat• Designing and creating content for our seasonal newsletter• Managing the relationship with our two charity partners and organising and promoting fundraising events• Print negotiating• Working with external agencies for both print and digital marketing• Award entries and presentations• Building relationships within the community with Radio Ashford, community engagement on social media and sponsorship opportunities of local individuals and teams• Creating and editing videos. Show less

  • Head Of Marketing & Business Development

    Oct 2020 - Jun 2022

  • Marketing & Business Development Executive

    Jun 2019 - Oct 2020
• 

  Ashford International Truck Stop Ltd

  Nov 2019 - Jun 2022

  • Building the company social media platforms, engaging with our audience and managing this effectively in line with our company tone of voice• Updating the website with important information/ changes/ news• Photography• Design, through Adobe Indesign and Adobe Acrobat• Designing and creating content for our seasonal newsletter• Managing the relationship with our two charity partners and organising and promoting fundraising events• Print negotiating• Working with external agencies for both print and digital marketing* Working with our Account customers to generate sales leads• Creating and editing videos. Show less • Company rebrand• Managing and successfully implementing the design, content and launch of the new website• Ensuring the brand is adhered with design and signage in the all-new Ashford International Truckstop• Building the company social media platforms, engaging with our audience and managing this effectively in line with our company tone of voice• Updating the website with important information/ changes/ news• Photography• Design, through Adobe Indesign and Adobe Acrobat• Designing and creating content for our seasonal newsletter• Managing the relationship with our two charity partners and organising and promoting fundraising events• Print negotiating• Working with external agencies for both print and digital marketing• Creating and editing videos. Show less

  • Head of Marketing & Business Development

    Oct 2020 - Jun 2022

  • Marketing & Business Development Executive

    Nov 2019 - Oct 2020
• 

  BS&T Digital Limited

  Jul 2022 - Nov 2022

  Product Owner
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  AAB People

  Nov 2022 - now

  • Human Resources Consultant

    Jul 2024 - now

  • HR Administrator

    Nov 2022 - Jul 2024