
Reena T.
Ground Service Agent

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About me
Product Manager at Transferz
Education

Instituto Tecnológico Autónomo de México
2012 - 2012Exchange student International BusinessSemester abroad in Mexico City, Mexico, attending classes at ITAM University with a focus on international political economy, relations between Mexico, U.S. and Canada, human resource management and Spanish.

Growth Tribe
2021 - 202112-week Cross-functional UX Design Course User ExperienceActivities and Societies: Classes + project to learn how to apply UX design roles and solve real-life design challenges, conduct product and user research to solve customer problems, understand behavioural psychology & develop wireframes, develop advanced skills in prototyping.

Amsterdam School of International Business
2010 - 2015Bachelor of Business Administration (BBA) International Business and languages (English)Bachelor programme with a focus on accounting/finance, economics, marketing, entrepreneurship, cross-cultural training, export management, market research, management and the languages English, Spanish and German. Incl. an exchange in Mexico City, Mexico, and an internship in New York City, United States.
Experience

KLM Royal Dutch Airlines
Mar 2009 - Aug 2013Ground Service Agent
Ruckus Marketing
Sept 2013 - Mar 2014Marketing AssociateDeveloping marketing audits, design and implementing social media strategies, brand and name development, market research, assisting during photo shoots and creating Facebook advertisements with Adobe Illustrator.

Hobré Instruments
Apr 2014 - Nov 2016Marketing ManagerDeveloping and implementing the corporate business plan, sales plan, R&D plan and marketing strategies. Delegating tasks to Area Sales Managers and Product Managers with reference to business and sales plan activities. Developing, guiding and outsourcing marketing strategy execution including international market research, website development, analytics, press releases, mailing campaigns, trade exhibitions and media/ advertisement policy. Using Adobe Creative Suite, including Illustrator, InDesign and Photoshop to develop marketing collateral. Hiring and managing of marketing interns. Show less

Bee Collective
Nov 2016 - Aug 2017Interim Marketing ManagerAt Bee Collective, we believe that we can work on parts of complex Sustainable Development Goals by forming temporary Pop Up Companies. Instead of working independently, we work with a Swarm of people who all contribute within various fields of expertise. In this way, we manage to work in a collective and make use of all the talent in the world.Responsibilities include business plan development, event organisation, marketing strategy development, Pop Up Company development.
![[self-employed]](https://img.deepenrich.com/v1/company/0000/default.webp)
[self-employed]
Aug 2017 - Dec 2020Marketing & Business Strategy ConsultantProfessionalising marketing activities for freelancers, startups and SMEs, including branding and website development. Aligning between design, development, marketing, sales.Skills used ✓ B2B & B2C Marketing ✓ Lean Marketing ✓ Growth Hacking ✓ Content creation (Copy & Visuals) ✓ Adobe Creative Suite ✓ Needed programming HTML/CSS ✓ WordPress/Squarespace ✓ Facebook, Instagram, YouTube and Twitter (& more) ✓ Analytics tools incl. Google Analytics

Growth Creatives
Jan 2018 - Jan 2021Co-Founder / Growth HackerAt Growth Creatives, our mission is to create long-lasting growth for social enterprises. We use growth hacking as our tool — a completely data-driven methodology that makes it possible to scale our clients to the next level.

Aidsfonds
May 2019 - Aug 2021Online SpecialistAidsfonds, a Dutch NGO, is focused on fighting HIV and AIDS via a community-led approach. With projects in the Netherlands, Africa, Asia and Eastern Europe, we deliver results towards reducing new infections, developing a cure and providing treatment for all. Aidsfonds builds valuable partnerships and empowers local CSOs to reach marginalised and stigmatised local communities. Read about our work at https://www.aidsfonds.org.

Transferz
Nov 2021 - nowProduct ManagerCreating cool tech for travellers, travel brands, and ground transportation companies.
Licenses & Certifications
- View certificate

12-week Crossfunctional UX Design Course
Growth TribeAug 2021 - View certificate

Data Fundamentals
Growth TribeDec 2023 - View certificate

Professional Scrum Product Owner I
Scrum.orgJun 2021
Volunteer Experience
Co-Initiator
Issued by Awesome Moms on Nov 2016
Associated with Reena T.
Languages
- duDutch
- enEnglish
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