Delaney MacKenzie

Experience

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  MOD Pizza

  Jul 2015 - May 2018

  All Star Trainer

  - Led the training of new employees- Assisted with the opening new MI MOD Pizza locations & oversaw production

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  Tiseo Architects

  Sept 2015 - Jan 2016

  Intern
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  Century 21 Dynamic

  Feb 2016 - Jun 2016

  Intern
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  GrandPR

  Apr 2017 - May 2019

  GrandPR is a nationally affiliated, student-run public relations firm created and managed by student professionals attending Grand Valley State University. - Co-Chair of the CreateAthon planning committee, 24-hour marathon to develop communications campaigns for nonprofit organizations- Created and distributed a bi-weekly newsletter for staff members using MailChimp- Organized 10 acts of service to celebrate GrandPR's 10th anniversary- Received a 2019 Gold PRoof Award from West Michigan PRSA for our "Timeless Ten" event and campaign- Applied for firm bids and national awards Show less

  • Vice President of Operations

    Apr 2018 - May 2019

  • Account Associate

    Apr 2017 - Apr 2018
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  Argo Tea

  Aug 2017 - Apr 2018

  Barista
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  Public Relations Student Society of America (PRSSA)

  Aug 2017 - May 2020

  - PRSA National Gold Key recipient | 2020- Project manager for GVPRSSA's executive board- Received 2 PRSSA National Pacesetter Awards- Received a PRSSA National Star Chapter Award- Presented at the PRSA Eastern Central District (ECD) QuickStart Leadership Conference- Led the planning committee for GrandPR's 3rd CreateAthon- Project manager for GVPRSSA's team who competed in the Bateman Case Study Competition- Sat on the WMPRSA communications committee and created monthly newsletters using Constant Contact- Used Basecamp to track projects and communicate with executive board members Show less

  • Chapter President

    Apr 2019 - May 2020

  • Member

    Aug 2017 - Apr 2019
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  TEAM Schostak Family Restaurants

  May 2018 - Dec 2019

  - Managed MOD Pizza and Applebee's social media accounts using Sprout Social and Sprinklr- Oversaw marketing and training for new MOD Pizza locations- Assisted with MOD Pizza street team events to increase brand awareness and restaurant traffic- Designed promotional materials for Del Taco, MOD Pizza, Applebee's, and Olga's Kitchen using InDesign- Performed promotional marketing audits at MI MOD Pizza restaurants - Managed social media accounts for Applebee's and Olga's Kitchen- Utilized MomentFeed, Facebook Business, and Yelp Business to manage and schedule social media- Designed promotional material for Del Taco, MOD Pizza, Applebee's, and Olga's Kitchen using InDesign- Assisted on set for Olga's Kitchen commercial filming

  • Social Media and Marketing Coordinator

    Aug 2019 - Dec 2019

  • Marketing Intern

    May 2018 - Aug 2019
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  Grand Valley State University

  Aug 2018 - Apr 2019

  Social Media Engagement Manager

  - Developed social media strategy for Grand Valley State University's Student Life accounts- Utilized Sparkle, Trello, and Slack to track projects and communicate with coworkers- Created weekly social media calendars- Wrote copy for the Student Life Weekly video series

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  RED66 Marketing

  Aug 2019 - Dec 2019

  Marketing Associate

  - Tracked projects using Asana - Updated client websites with WordPress- Produced newsletters for client distribution using MailChimp- Published blogs to client websites- Created social media content calendars- Performed website audits on client websites

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  Adobe

  Aug 2019 - Jun 2020

  Media Director for AAF National Student Advertising Competition

  Media Director for Grand Valley State University's National Student Advertising Competition (NSAC) team.- Placed 4th in the nation out of 102 teams- Was 1 of 4 students who presented our campaign to AAF judges- Created a fully integrated B2B campaign our client, Adobe- Project manager for the Media Team- Created the campaign Gantt chart, scheduled, budgeted, and calculated the impressions of tactics- Utilized Slack to communicate with team members

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  8THIRTYFOUR

  Jan 2020 - Feb 2021

  Communications Associate

  - Named a Top 200 PR firm by Forbes Magazine- Managed social media accounts for 9 clients- Established 30+ media lists, wrote & pitched press releases, organized interviews, and wrote talking points for clients- Landed more than 30 pieces of earned media for clients- Developed 5 influencer campaign strategies- Updated and maintained 10+ client websites- Created digital advertising, public relations, and marketing strategies- Launched and analyzed 15-20 digital advertising campaigns Show less

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  Visteon Corporation

  Mar 2021 - Aug 2021

  Knowledge Coordinator
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  BlackTruck Media + Marketing

  Aug 2021 - now

  • Content Manager

    Jul 2023 - now

  • Digital Marketing Specialist

    Aug 2021 - Jul 2023