Hilary Simonson

Experience

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  Various

  Jan 2000 - Dec 2011

  Earlier Positions, Contracts and Part Time Roles

  Please request resume for complete details of these positionsMarketing & Account Management Roles:Three Deep Marketing - Account Manager (2010-2011)G&K Services - Merchandising Marketing Manager (2009)InSite Software - Account Manager (2008)Digital River - Affiliate Marketing Manager (2006-2008)Cazarin Web Group - Marketing Manager (2006)Contracts:U.S. Bank - Social Media Marketing Specialist (2016)Best Buy - Online Marketing Manager (2011)Wheels for Wishes - Marketing Director (2011)General Mills - Associate Marketing Manager (2009)Other Roles:Zartastic.com - Director of Retail Development (Part-time) (2015)Louis Vuitton - Store Manager (2000-2006) Show less

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  InComm Payments

  Nov 2011 - Nov 2012

  Retail Marketing Manager

  Incomm is a privately held third party gift card company based in Georgia. I telecommuted with fairly extensive travel for this hybrid role. As a Retail Marketing Manager I was an account manager for major retail and restaurant chains with the responsibility of developing strategic promotional opportunities and placement for gift cards in big box retail chains. This role required extensive relationship building to secure prime placement as well as budget management, creative retail marketing strategy development, sales training documentation and capping analysis. I left after just one year due to a policy change that would have required me to relocate to Georgia. Show less

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  Arrowhead Conferences & Event Planning

  Jan 2013 - Jul 2014

  Marketing Manager

  In this two person company, I took on a wide variety of tasks. As the Marketing Manager, I was able to increase conference attendance through outbound messaging on LinkedIn, PPC campaigns, advertorial writing, press release development and distribution and social media campaigns. All of these tactics successfully increased both conference attendance by 60+ percent but also conference sponsorship by 80%. I was also given the opportunity to work with vendors to negotiate pricing, to assist in the production of medical research conferences and to scout locations for the conferences. Show less

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  UnitedHealthcare

  Jun 2015 - Dec 2015

  Online Marketing Manager (contract)

  In this contract role, I developed strategic direction for digital campaigns that impacted the results of national retirement insurance ratings. One primary goal of the campaigns was to maximize the power of outbound messaging while minimizing member contact points. I also worked with a variety of inter-departmental teams to develop and execute email campaigns as a complement to a number pf member messaging programs. In addition to the tactical aspects of email campaigns, my copy-writing skills were called upon to develop content for a variety of clinical health email campaigns and to create a standardized messaging template for use in 2016 digital campaigns. Show less

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  3M

  Jan 2016 - Aug 2017

  Marketing Communications Manager (contract)

  This was a great contract position! As a Marketing Communications consultant for the patient monitoring portfolio of the Infection Prevention Division of 3M, I got to dive headlong into a diverse and exciting mix of marketing verticals in both BtoB and BtoC product lines. This included helping to create and refine the social media strategy, content and execution. I managed global marketing campaign roll outs including demand generation, website content and platform updates and major branding initiatives. I presided over global marketing budgets and advised countries on strategy. I lead video and product photo projects from concept to execution for three product lines. I also managed a variety of vendor relationships. I coordinated trade shows, including advertising materials, on site set ups and post-event marketing, in addition to internal activation activities for all three brands in the portfolio. Show less

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  Allen Interactions

  Aug 2017 - Jan 2019

  Marketing Director

  I developed and executed all of the marketing initiatives for this innovative pioneer of the online learning industry. This included managing all of the digital marketing including: paid search, content, email, blogs, SEO, content strategy, webinars and promotions. I also handled partner relationships with major players in the eLearning space from communication to contracts to tactical executions. I organized on site seminars and classes that leaders from Allen Interactions facilitated all over the country. I also produced events including the Allen Experience, from concept through execution. Show less

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  Self Esteem Brands, LLC

  Jan 2019 - Apr 2020

  B2B Marketing Manager

  In this position, I was responsible for all aspects of franchise sales marketing on multiple brands. I managed all marketing campaigns including lead gen and nurturing, CRM, social media strategy, KPI reporting, and budget management. I created content strategy for multiple brands including content definition to attract specific audience segments. I also engineered a refined prospect touch structure. In addition to this, I worked with the sales team to stay aligned with what was happening at each phase of the funnel and sought ways to optimize tactics for best performance. Show less

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  UnitedHealthcare

  Jun 2020 - Apr 2022

  Marketing Manager

  As part of the national marketing team responsible for creating and delivering marketing strategies for UnitedHealthcare’s Medicare Advantage and Dual Special Needs Plans. I work directly with regional partners to help them reach member acquisition and retention goals each year. In this, I utilize direct marketing and media campaigns as well as field marketing strategies and materials. It’s an exciting role that requires both creativity and strong relationship building skills.

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  RxBenefits, Inc.

  Apr 2022 - Jan 2023

  Strategic Marketing Partner

  In this remote role, I worked with cross-functional commercial (business development, account management, and clinical) teams to develop, launch, and execute account-based marketing strategies, financial analysis requests, and membership across geographically dispersed brokerage offices. I also coordinated with members of the marketing teams at partner firms to develop joint producer- and employer-centric marketing plans aimed at growing RxBenefits proposal volume and membership. Output-wise, I created firm-specific presentations, case studies, sell sheets, and newsletters. I also helped run partner-specific events. Show less

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  Medtronic

  Jan 2023 - Jun 2023

  Principal Communications Specialist

  As the Principal Communications Specialist, I developed and supported product marketing programs - including implementation and metrics tracking to evaluate results. I developed strategies for on-brand messaging, customer engagements and events. I also provided recommendations for future Marketing promotions. Additionally, I coordinated tradeshow logistics, planning and execution.I also partnered with the sales team by creating sell sheets, brochures, and post-able content. And I developed recommendations for downstream strategy as related to the product portfolio. Show less

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  Lifespark

  Dec 2023 - now

  Marketing Manager