Bernell Edwards

Experience

• 

  Finish Line

  Aug 2006 - Apr 2009

  Sales Associate

  • Assisted customers with various sports apparel, shoe and accessory needs through passion for athletics and knowledge of latest innovative sport technology• Consistently surpassed all the stores’ sales goals to ensure store maintained highly accredited ranking in region• Conceptualized and assembled the ongoing floor displays to best display product while enhancing buying atmosphere

• 

  Citizens Bank

  Oct 2009 - Aug 2010

  Personal Banker

  •Analyzed and assessed financial standing of clients and offered appropriate programs to best suit clients’ needs•Acquired full knowledge of financial platforms and transactions in compliance with federal regulations•Fostered positive relationships with clients and potential customers to ensure confidence in their banking experience Illustrated precision and professionalism in converting new customers/clients into the Citizens’ banking experience•Nominated ‘Checking Champion’ by branch manager based on my success accommodating potential/new customers and their financial needs Show less

• 

  Chicago Fire Soccer Club

  Oct 2010 - Apr 2011

  Inside Sales Representative

  • Surpassed sales goals by 26% for new season ticket holders• Generated $15K from non-repeat buyers in new revenue• Prospected new clients and member acquisitions with over 100 cold calls per day• Instituted expansion efforts focusing on merchandising and marketing with interactive in-store displays and exhibits

• 

  Groupon

  Aug 2011 - Jun 2018

  • Increased profitability by 24% by maximizing the effectiveness of assortment during Q4 of 2017• Grew SKU count 156% from 841 to 2157 contracted offers YTD, while growing vendor count from 150 to 383• Acquired, develop and maintain relationships with top tier brands such as Whirlpool/KitchenAid, Vitamix, BlendTec and Hamilton Beach to showcase varied and coherent assortment • Created short and long term marketing plans to drive revenue while optimizing for profitability• Continuously sourced and leveraged both direct and distribution channels through trade shows and self marketing• Developed annual forecasts and pre-buy plans ensuring continued supply of key performing SKUs• Ongoing collaboration and partnership with internal and affiliate marketing for heightened promotion and visibility Show less • Growth of Net Operating Bookings from $13M to $19M from 2014 through 2017; an average of 14% per year• Grew net operating revenue from $2M to $5.3M from 2014 through 2017; an average of 37% per year• Managed ongoing portfolio of over 50 Vendor Partners dealing specifically with the NFL, NCAA, MLB, NBA and NHL• Partnered with manufacturers on custom designs and products to differentiate Groupon from our competition in bothonline and retail markets• Created a “Hot Market” launch strategy both at a national and local level directly following championship gamestargeting winning teams• Maintained ongoing discussions and learning sessions with League Management for clarity and proper execution to meetstandards and regulations within the online retail space. Show less • Managed team of 7 to meet the demands of the Buying organization as Goods increased deal count by over 300%• Owned the ongoing development and implementation of processes and workflow for the Account Coordination team• Involved with weekly meetings with key department managers to safeguard against any roadblocks in the day-to-dayprocesses• Instituted daily metrics for reporting on the production and daily output of Account Coordination Team.• Held ongoing training sessions as Groupon’s National Sales team worked cross platform in the Goods’ retail space Show less • Acted as liaison between the Buying and Editorial departments in order to facilitate deal creation and seamless flow through the Sales Pipeline• Maintain department deadlines to ensure successful deal launches across multiple buying categories• Responsible for the manual organization and completeness of all pertinent data and information for each deals’ line items• Owned the input of Image Categorization, freight terms, allowances, fulfillment provider and payment terms• Handled post-launch deal edits when necessary Show less • Vetted, qualified, launched, and maintained all Now! deal inventory (3,700 deals) for Washington DC, Philadelphia, Boston, and Baltimore markets• Analyzed all internally negotiated deals for accuracy and exactness binding to both editorial and legal standards before manual upload• Modified workflow processes to mirror changes in legal and company standards and guidelines• Managed queue of merchant-created deals making urgent and imperative edits for quality assurance with legal regulations• Acquired vast knowledge of Salesforce, Zendesk, Microsoft Excel, Groupon API and the multitude of GoogleApplications and Documents Show less

  • Buyer : Small Kitchen Appliances/Kitchen Textiles

    Sept 2017 - Jun 2018

  • Team Licensing Buyer: Groupon Goods

    Mar 2015 - Sept 2017

  • Team Licensing Associate Buyer: Groupon Goods

    Nov 2013 - Mar 2015

  • Operations Team Lead: Groupon Goods

    Jan 2013 - Nov 2013

  • Account Coordinator: Groupon Goods

    Oct 2012 - Jan 2013

  • Groupon NOW! Coordinator

    Aug 2011 - Oct 2012
• 

  MoreCommerce (Acquired by Alibaba Group)

  Jun 2018 - Feb 2019

  Strategic Partner and Category Manager

  Category Manager for the following: - Home- Jewelry - Pets- Toys - Sports and Outdoors

• 

  StoreBound

  Feb 2019 - Sept 2024

  • Director of Marketing

    Nov 2023 - Sept 2024

  • Sr. Marketing Manager

    Jan 2023 - Nov 2023

  • Marketing Manager & Partnership Lead

    Sept 2020 - Jan 2023

  • Sales Manager

    Feb 2019 - Sept 2020
• 

  Konnect Agency

  Sept 2024 - now

  Sr. Digital Content Director