Pedro Pereira

Experience

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  Inpakt

  Aug 2008 - Dec 2008

  Marketing Manager (volunteer)

  Helped developing the initial idea with the founder, but only joined the project later on once it was built.Responsible for marketing the website by speaking to NGOs, social media and attending corporate social responsibility conferences.New feature testing, forums moderator

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  Link Consulting

  Feb 2009 - Sept 2011

  Software Engineer

  3 years in software development liaising between engineering, marketing and sales teams culminating in several successful launches of Portugal’s Leading ISP TV widgets.Gathered requirements, created milestones and ensured priorities while managing agile software projects with market-leading telecom providers. This led to the creation of a new business are in the company called interactive-technologies handling all augmented reality/social media/mobile developments.Analysed and monitored software data to build development pipeline. Delivered it in creative presentations increasing communication, motivation and planning between collaborators.Stacks: C and subsets of / .Net / PHP / Java Clients: Portugal Telecom, ZON, EDP, ABREU, Vodafone, OTLIS Show less

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  Imperial College London

  Apr 2012 - May 2013

  Technology, Information & Communication Specialist

  First line engineering and tech Specialist at Imperial College, providing support for Imperial College campus and 5 university hospitals with critical SLAs. Jumping from answering phones about nerdy problems to going to management classes.

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  Adzuna

  Feb 2013 - May 2013

  Marketing Manager (contract cover)

  Got inspired by great cofounders that innovative things can be built in an organised fashion. Startups can be busy, but not necessarily crazy.Created and managed Google Adwords campaigns for multiple markets – over 2m keywords built delivering high quality, ROI efficient traffic. SEO – Managed unique content generation, consistently achieved aggressive link building targets (multiple PR 8 & higher links) and acted as general utility marketer for the business. Managed the BR initial launch phase and developed PR, sales leads, backend data and online partnerships for 4 international launches.Created automated processes for website data scraping, that enabled better use of human resources and up to date sales leads and sources. Worked on and led product improvements such as API, user testing and browser extensions. Show less

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  Forward Partners, London, UK

  Jun 2013 - Jun 2014

  Senior Marketing Manager

  Delivered online marketing, growth strategy and complete implementation from prototype/MVP/v1 across all online channels working alongside product. Some failed others still kicking ass, learnt a lot.SnapTrip.com, AppearHere.co.uk, Lexoo.co.uk, Driftrock.com, Stylect.com, Parcelbright.com, Pocketshop.com, Unbound.com, Makersacademy.comPPC (Google, Bing/Yahoo), analytics (GA, GTM, Mixpanel, Kissmetrics), Social (Twitter, Facebook, LinkedIn ads), Google Display, Content, PR, SEO (guidelines, content strategy). Marketing roadmap development using the Forward Flow/SOSTAC/AARRR: KPIs, goal creation, implementation/management of marketing campaigns and analysis/reporting (cohort/customer segmentation, LTV, CPA, ROI). Left to join in a startup adventure that I started advising.Achieved Google Adwords/Analytics Individual Partner status by fulfilling GAP exams with over 94% average, enabling the company Google Adwords Certified Partner status. Show less

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  Uniplaces

  Jun 2014 - Jun 2017

  Head of Marketing

  Uniplaces.com is the worlds’ largest student accommodation platform and my startup MBA.From 0-1 built and managed a lean performance 6 person team managing all paid acquisition marketing channels (supply and demand), reporting to founders and CMO. Helped growing the marketing team providing training and hiring going from 5 to 22 experienced marketers in 6 months. Looking back, I can't believe we moved this fast. - Developed together with head of operations and CMO international expansion plan growing from 3 to 40 cities in 8 countries.- Achieved a 4.5x growth in B2B lead generation in less than one year.- Grew 200% bookings YoY (40% ppc/adwords acquisition) and showing growth YoY 10% in organic.- Provided training and developed event tracking, analytics & technical SEO- Implementation affiliation programme (impactradius) and nanigans PMD for social media.- Reporting on Business KPIs via SQL/Google Scripts/Google Analytics API/Salesforce - Email and Website A/B testing in VWO, Mailchimp/Mandrill/GetVero/Customer.io Show less

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  FARFETCH

  Jun 2017 - Sept 2020

  Farfetch is the largest luxury marketplace and platform in the world. I was responsible for new customer conversion and acquisition, major partner integration and experience in all channels (desktop/mweb/mobile). Connecting marketing to product and engineering trying to improve customer experience to squeeze the max revenue out of each channel).4 leads directly reporting w/ 8 total reports managing the scope of 11 engineering teams approximately 60 FTE. Joined when FF was circa 1000 people, left when it was +5000. Great people, great ride! Show less Empowering the marketing team with great tech to reach goals. Finding problems, designing a long term product solution, solving them in a beautiful way. Liaising between product-design, marketing, engineering, architecture, security and performance for implementation. Hiring the next team of product rockstars in ecommerce!Product catalogue: self servicing ads, CRM, Data tracking, tags and pixels, feeds management, affiliation dedupe and integration, direct api integration with major marketing partners Show less

  • Head of Product - Aquisition & Engagement

    Oct 2018 - Sept 2020

  • Head of Product - Adtech / MarTech

    Jun 2017 - Oct 2018
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  Podimo

  Aug 2020 - Sept 2021

  VP of Product

  Kicked off the foundations for product team (structure, hiring, onboarding, reviews process, career planning). Launch of user research department and product analytics (7 FTE)Defining planning and applying agile for delivering impactful measurable initiatives. Management of Clevel trade off sessions and presentations. Responsible for connection between tech and marketing (performance marketing efficiency / adtech tracking / affiliate growth) and finance (royalties and payouts).Hands on for iOS and Android listener app, until senior hire was made (conv rate improvements and personalisation kick off with daily feed and inclusion of audiobooks as a content type).Super fun space with big competitors on our heels and a creative and motivated team. Show less

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  Miinto

  Aug 2021 - Aug 2022

  Director of Product - Consumer and Backoffice Products

  By connecting brands and boutiques to their ideal customers Miinto (Bestseller group) is one of the fastest growing fashion marketplaces in the world. I joined to manage all consumer products, but led both operations (supply chain/merchandise/order lifecycle) and consumer side (web platform and Transactional communications).Team of 9 product professionals including user research and product design reporting to the CEO and part of executive management team.Work is important, but so is family. Moved to a bigger company after baby girl number two to focus on work life balance. Show less

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  Pandora

  Aug 2022 - now

  Director of Product & Engineering - Global Consumer Engagement & Martech

  Joined Pandora digital transformation journey to manage the Consumer Engagement Product Line and the Data & Analytics MarTech product organization (30 FTE) connecting marketing objectives, data and enterprise technology.Product Portfolio includes enhancing and runing Customer data platform (CDP), Product Information Management (PIM), Digital Asset Management (DAM), Product Feeds, Product Reccommendations, CRM & Loyalty comms, Marketing Mix Modeling (MMM) for attribution, optimization of paid media via customer data. Currently exploring nascent AI cases.Continuous investment and growth in Go To Market teams and optimization via first party data since 2022 leading to 3 of 4 highest revenue generation for personalisation and new customers in 2023.Product portfolio, Financial and staffing management - 20% efficiency gains in 2024 by decommissioning overlapping capabilities and insourcing Success profiles creation for Pandora Product department career developmentOKR implementation integrated in agile ways of working Review of strategic goals aligning towards phoenix and new marketing and ecommerce strategy Show less