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Rick Reed

Rick Reed

News Anchor/ Reporter & Talk Show host

Followers of Rick Reed980 followers
location of Rick ReedSacramento, California, United States

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  • Timeline

  • About me

    Founder & President at Rick Reed Public Relations and Advertising

  • Education

    • Cosumnes River College

      1974 - 1976
      Communications Media Media, Radio & TV

      Activities and Societies: While working a full time job I attended classes and volunteered as an Equal Opportunity Program student counselor. Working with six 'at-risk' students to help them manage class assignments, develop social connections and graduate. I graduated Summa Cum Laude with a 4.0 Grade PT.I also attended Indiana State University as an undeclared major and Indiana University, Bloomington as a Pre-Med major. I later chose to follow my interests in completing a Communications degree at CRC. During my years working in radio, I also attended American River College as an electronics/electrical engineering student in developing understanding of the technical aspects of radio and TV. I hold an FCC Third Class Broadcast license.

  • Experience

    • KFBK Radio Newstalk 1530 AM

      Jan 1980 - Jan 1990
      News Anchor/ Reporter & Talk Show host

      After beginning as a writer and afternoon news editor, I began covering Capitol, crime and other news throughout the Sacramento Valley area as a street reporter, while also hosting ten hours of local morning news weekends. I also enjoyed working as host of the pre-Ebay classified ads of the airwaves on Radio Tradeo talking with listeners and helping sell their items.

    • McElroy Communications

      Jan 1990 - Jan 2005
      Senior Account Executive

      Created and managed non-profit and commercial public relations, media events, coalition building, promotions, writing, placement and maintenance of client columns, projects and locations.

    • Bouchard McElroy Communications Group

      Jan 2003 - Jan 2005
      Director of Public Relations

      Company merged with McElroy Communications, where I was Senior Account Executive. I worked with BMCG as Director of Public Relations for two years before leaving to open my own company, Rick Reed Public Relations & Advertising

    • Rick Reed Public Relations and Advertising

      Jan 2005 - now
      President

      Providing strategic marketing, public relations, media consulting, market research, event creation and promotion, web and social media content, communications internal and external, public affairs and spokesperson coaching.

    • Sacramento Valley Legends of Broadcasting

      Jan 2009 - Jan 2011
      6 years now former Vice President

      The Sacramento-based group brings current and former members of the regional media together monthly to share ideas, stories and memories of working within the broadcast community.

  • Licenses & Certifications

    • FCC Broadcast License -Radio Telephone Operator

      Federal Communications Commission

  • Honors & Awards

    • Awarded to Rick Reed
      Heart of a Hero-Open Heart Award 2008 The Wall Youth Foundation-North Area Teen Center 2008 Given in recognition of success in creating public awareness and support for after school programs in the community.
    • Awarded to Rick Reed
      2007 Heart of a Hero-Open Heart Award The Wall Youth Foundation-North Area Teen Center 2007 Given in recognition of success in creating opportunity and support for teen after school issues including latch key safety, crime and victimization.
    • Awarded to Rick Reed
      Run to Feed the Hungry-Gobbler Award 2002 Sacramento Food Bank and Family Services 2002 Recognition of outstanding success and contributions to the development of the Annual Run to Feed the Hungry reaching 30,000 participants and becoming a Sacramento Thanksgiving holiday tradition.
    • Awarded to Rick Reed
      State of California Military Department-Meritorious Service Award & Medal State of California Military Department 1996 Given in appreciation of more than 10 years of pro-bono public relations assistance provided in establishing the California State Military Museum