Kristin A.

Experience

• 

  Nike

  Aug 2018 - Jan 2019

  Retail Planning Intern - JD Group

  Supporting the Planning team in (sales) reporting, data validation and preparation for (seasonal) meetings. Increasing data accuracy for planning and reporting purposes. Initiating, leading and executing own projects e.g. on brand share. Working with process mapping and identifying potential improvements on data integrity.

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  SNIPES

  Feb 2020 - Jul 2020

  E-Commerce Intern

  Email marketing:Testing and project support for the implementation of the new marketing automation tool Emarsys. Weekly planning and creation of multilingual email campaigns for the brands SNIPES, ONYGO, BUFFALO and solebox using the email marketing tools Emarsys, mapp Engage and CleverReach.Monthly reporting of the newsletter campaign performance based on relevant KPIs using the tracking tools Google Analytics and econda.Coordination of the newsletter topics between the international content managers, the graphics team, and copywriters.Administration of email lists. Planning, creation and evaluation of A/B tests and automation programs.Performance marketing:Campaign planning and coordination with external service providers.Support during performance evaluations.Support for the conception and implementation of online marketing campaigns and e-commerce projects. Show less

• 

  SNIPES

  Jan 2021 - Nov 2021

  Working Student E-Commerce

  Planning and creation of international email marketing campaigns. Set-up and optimization of marketing automation programs in the Emarsys Marketing Cloud. Planning and implementation of lead generation campaigns. Monthly reporting of the performance of various email marketing campaigns in MS PowerPoint and Google Datastudio.

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  SNIPES

  Mar 2022 - now

  • CRM Manager

    Jan 2023 - now

  • Junior CRM Channel Marketing Manager

    Mar 2022 - Dec 2022