Susan Roca, CSM

Experience

• 

  Lunaire Limited

  Jan 1993 - Jan 1996

  Advertising
• 

  PACE Incorporated

  Jan 1996 - Jan 1999

  Marketing
• 

  Lockheed Martin Global Telecommunications

  Jan 1999 - Jan 2000

  Marketing
• 

  CAPUNET

  Jan 2000 - Jan 2001

  Sales and Marketing
• 

  Nexus Systems, Inc.

  Sept 2001 - Nov 2004

  Marketing Director

  • Decreased marketing production costs more than 50% by creating and distributing digital assets

• 

  UReveal

  Jan 2005 - Jan 2007

  Marketing & Communications Director

  • Contributed to generation of $1M revenue in first 12 months of launch by collaborating with senior management, product and sales teams on product launch strategies • Increased product awareness 40% among technology analysts by developing and executing a targeted communication plan

• 

  Intergis LLC

  Jun 2007 - Feb 2011

  Marketing Manager

  • Improved customer satisfaction 25% by coordinating the work and activities of the cross functional team that managed customer transition to a new product platform• Delivered optimized website on budget and within project timeline resulting in a 200% increase in inbound marketing inquiries• Improved sales organization efficiency by 30% with Salesforce.com implementation for lead generation

• 

  Universal Designers & Consultants, Inc.

  Jun 2011 - May 2013

  Marketing Manager

  • Grew internet presence more than 400% by building a new website and planning and executing content curation strategies• Expanded readership 30% and reduced production costs 50% with rebranding and digital delivery strategies for an industry-leading newsletter

• 

  Enterprise Community Partners

  Sept 2013 - Aug 2018

  • Garnered project support from more than 50% of politically-divided stakeholders by nurturing positive, collaborative working relationships through excellent communication, exemplary client service and continual expectation management• Grew user awareness 150% by organizing, planning and prioritizing the work of a product rollout on time and on budget• Increased insight into end users 100% by observing, gathering and analyzing information to inform mobile app user experience• Achieved 61% mobile app user retention rate 60 days post-launch as a result of problem-solving user engagement with research, evaluation and delivery of a content curation plan• Delivered budget, timeline and scope and coordinated the work and activities of 3 distinct stakeholder teams to build a $3B impact investing marketplace• Increased impression share 200% for a mobile app by managing and guiding the creation of marketing message, asset creation, website development, email marketing and event strategy• Exceeded project deliverable estimate by 2 months in implementing an ecommerce site• Doubled delivery roadmap reporting by implementing a work tracking solution across 5 teams• Accelerated product adoption 50% by creating and leading hands-on user training• Improved business process flows 75% to enable a single view of financial information between cross functional teams• Streamlined reporting and strengthened cost monitoring infrastructure by implementing budget tracking solution for consulting team Show less

  • IT Project Coordinator

    Apr 2014 - Aug 2018

  • IT Communications Consultant

    Sept 2013 - Mar 2014
• 

  Think

  Sept 2019 - now

  Project Manager