Bruno Di Giorgio

Experience

• 

  Abril Mídia

  Feb 2000 - Dec 2001

  Marketing Trainee
• 

  BDG Consultoria e Marketing

  Jun 2002 - May 2003

  Marketing Consultant
• 

  Care Plus Health Insurance

  Feb 2003 - Feb 2006

  Marketing Coordinator
• 

  Opa Marketing & Comunicação Estratégica

  Feb 2006 - Jun 2007

  Founder Director
• 

  CGD

  Jun 2007 - Aug 2013

  Portuguese state-owned Banking Corporation and the largest bank in Portugal. Established in Lisbon in1876, CGD Group has a presence in over 23 countries.• Played critical role in driving company growth by 600% between 2007 and 2012; responsible for corporate marketing, campaign research, and strategic planning.• Spearheaded development of multiple new products, including platforms that enabled investors to operate in the stock market.• Launched a partner referral program to expand the customer base nationally; attended road shows to present the company to new clients.• Built collaborative relationships with members of the press; coordinated a variety of knowledge transfer and development projects between Portugal and Brazil.• Represented the bank positively and professionally to marketing committees at BM&F Bovespa Stock Exchange. Show less

  • Marketing and Products Executive

    Feb 2009 - Aug 2013

  • Marketing Manager

    Jun 2007 - Jan 2009
• 

  Liberta Global

  May 2016 - Oct 2019

  Marketing Partner
• 

  L&S Investment Advisors

  Aug 2016 - Oct 2019

  Founder and Managing Partner

  Investment advisory firm primarily serving non-resident clients. Focused on investment strategies according to the individual needs of each client, proposing allocations in equities, bonds, currencies, real estate, investment funds, and other assets.• Handled strategic planning and administrative management; worked closely with business partners to drive revenue and expand operations.• Leveraged proactive outreach, timely follow-up, and creative marketing campaigns to nurture customer relationships and prospect for new clientele.• Engaged with clients to identify needs and recommend products and services; answered questions and explained complex financial information in easy-to-understand terms. • Balanced multiple projects simultaneously and pivoted quickly to address changing needs and priorities; identified innovative ways to streamline processes and boost efficiency. Show less

• 

  Minty Dental Studio

  May 2018 - Dec 2023

  Founder and General Manager

  Family business in the general dentistry field focused on the patient experience; founded in 2018 with the idea that a visit to the dentist doesn’t need to be an unpleasant experience. With a consistent number of new monthly patients, the practice reached $1.1M in production in 2021, which resulted in receiving multiple offers from dental corporation firms. The company was sold to a corporation at the end of 2022.• Oversaw all facets of operations management, including HR, accountancy, insurance, receivables, and day-to-day company administration.• Partnered with leadership team to define and implement business strategy; solicited constructive feedback and actionable insights to inform future planning.• Communicated proactively with clients to drive satisfaction and retention; prospected for new customers and built rapport with existing clients.• Launched targeted, on-brand marketing initiatives that drove brand engagement across numerous advertising platforms and channels. Show less

• 

  Bradesco Bank

  Oct 2021 - Aug 2022

  VP of Marketing

  The Bradesco Organization has over 90 thousand employees, serves over 75 million clients, and is thesecond-largest financial conglomerate in Latin America. Bradesco is a benchmark for efficiency and quality in the financial industry and owns the most valuable brand in Latin America.• Orchestrated day-to-day marketing team activities, including marketing content and collateral, demand generation, and in-house design.• Coordinated content across channels, including social media, marketing partnerships, events, videos, website, and intranet.• Mobilized, motivated, and managed a high-performing marketing team; supervised direct reports and offered hands-on support when needed. • Aligned marketing strategies with overall business strategy and head company’s guidelines; led in-depth market research to pinpoint opportunities and understand customer needs.• Collaborated with business lines to develop new products and improve existing products; relayed keen insights regarding customer perceptions and consumer trends.• Owned end-to-end project management across communications, brand, media, PR, and events; effectively allocated and administered a $1M+ budget.• Coached and mentored direct reports with a focus on continuous improvement and professional development; cultivated a positive and productive workplace culture.• Forged and fostered a positive relationship with the Brazilian team; proactively built connectivity and found synergies firmwide.• Established, tracked, and monitored relevant marketing KPIs to drive measurable results and achieve business goals. Show less