Liz Scheider (geb. Loevenich)

Experience

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  Musiktheater im Revier Gelsenkirchen

  Apr 2014 - Jun 2014

  Marketing Intern
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  Steuerberatung Neumann

  Aug 2015 - Sept 2015

  Taxation Intern
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  Münsteraner Börsenparkett e.V.

  Jul 2016 - Jul 2017

  Member of the executive board - responsible for Marketing

  - Responsible for the external image of the organization- Social media and website management- Organisation and promotion of internal and external events and workshops

• 

  Innogy SE

  Aug 2016 - Sept 2016

  Quality Management Intern
• 

  XING

  May 2018 - Dec 2018

  Brand Marketing Intern

  - Supported organising events (NWX, NEW WORK SESSIONS) while conducting market research- Planned and implemented B2C online and offline marketing campaigns for business events to increase brand visibility while managing communication measures for internal and external branding initiatives

• 

  Henkel

  Feb 2019 - Aug 2019

  International Digital Marketing Intern

  - Supported global digital B2B marketing activities, collaborating with international agencies and service providers to strategically plan and create social media content and marketing initiatives- Developed and executed optimized content strategies, e.g. for YouTube and Pinterest- Implementation of global projects and content creation

• 

  New Work SE

  Sept 2019 - Aug 2021

  Working Student Marketing

  - Independently planned and executed impactful marketing campaigns for business events (NWX, NWXnow, NEW WORK SESSIONS, NEW WORK AWARD)- Successfully organized and managed large-scale offline and online events, with up to 2,000 participants, while effectively handling ticketing, e-mail campaigns, participant management, and conducting valuable market research and analysis - Assisted in diverse marketing activities including website management, branding, content creation, and design

• 

  Gehalt.de GmbH

  Sept 2021 - Dec 2021

  Junior Product Owner Content & Brand

  - Developed data-driven and customer-centric products, services and business models for content and brand marketing- Definition of metrics and test scenarios as well as roadmap planning

• 

  Joblift

  Jan 2022 - Dec 2023

  - Managed and executed B2B marketing projects for online and offline channels, along with optimization of lead acquisition models- Implemented a Customer Relationship Management system to enhance the efficiency of marketing processes and enable better holistic control and analysis of campaigns- Planned and executed lead nurturing and performance marketing campaigns - Developed and implemented a fundamental B2B lead management strategy for the effective collection, qualification, and seamless handover of Marketing Qualified Leads (MQLs) to the sales team- Implemented a new online webinar format, set up online marketing campaigns and automations, and managed speakers and participants- Created sales materials, expanded the B2B website, and developed and published creative and industry-specific content

  • B2B Marketing Manager

    Jun 2023 - Dec 2023

  • Junior B2B Marketing Manager

    Jan 2022 - May 2023
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  OMR

  Feb 2024 - now

  Project Manager OMR Reviews

  - Steering the project management efforts for our recently launched webinar series, "Tool Talks" by OMR Reviews, overseeing both its initiation and ongoing growth- Implementing B2C campaigns to actively engage participants through Meta Ads, LinkedIn, and email marketing strategies- Developing and managing B2B campaigns while coordinating speakers and vendors to ensure the seamless execution of our "Tool Talks"