Danielle Sittu

Experience

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  Phelps Dodge Corporation (Currently Freeport-McMoRan)

  Nov 1999 - Aug 2002

  Promoted from prior role to also lead global internal and external communications programs for this multi-billion dollar, publicly traded company including: employee communications; Human Resources communications; local, national, international, and trade media relations; crisis communications; executive communications; financial communications; issues management; and internal and external websites. • Managed internal communications programs including: global employee communications; merger and acquisition communication strategies; town hall and special events; Human Resources communications; and internal website.• Led global communications efforts to successfully integrate workforces after hostile acquisition. Established highly effective Human Resources brand identity.

  • Corporate Communications Manager

    May 2001 - Aug 2002

  • Manager, Corporate Employee Communications

    Nov 1999 - May 2001
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  Danielle Sittu Communications, LLC

  Aug 2002 - Jan 2013

  President & CEO

  Launched successful communications firm specializing in corporate communications, strategic planning, employee communications, media relations, publications management, and all aspects of human resources communications, including mergers and acquisitions, and organizational culture development.• Clients included: AAA Arizona, APS, Palo Verde Nuclear Generating Station, Honeywell Aerospace, General Dynamics, Best Western International, Choice Hotels International, Scottsdale Healthcare, PetSmart Charities. Show less

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  Arizona Public Service (APS)

  Jan 2013 - May 2014

  Communications Consultant

  • Crafted messages, position statements, and collateral material for key initiatives, and served as the primary speechwriter for the Chief Executive Officer.• In one year, wrote 34 engaging speeches that reflected the CEO’s voice and achieved business objectives.

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  AAA Arizona

  May 2014 - Mar 2017

  Senior Manager, Marketing Content Strategy -- Editor-in-Chief Highroads Magazine

  • Directed content strategy, creative services, and print and digital publishing for the company, which included developing business line messaging that was integrated through all consumer-facing channels. • Managed $3.4 million P&L, and led teams who produced all digital communications, advertising and marketing collateral, social media, and award-winning Highroads print and digital magazines.• Launched an integrated digital and social media content strategy to align with business goals, streamlined workflow processes and enhanced the overall member experience with greater engagement in print and digital channels. In first year, earned 117% increase in website viewers, 29% increase in pageviews, and more than doubled Facebook fans. Show less

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  GoWest Credit Union Association (Formerly Northwest Credit Union Association)

  Mar 2017 - Aug 2022

  • Serving as a member of the executive leadership team, remotely built, stabilized, and directed multi-state teams and all aspects of marketing and communications for the Association, its for-profit Service Corporation, and its non-profit Foundation including: brand strategy; print; digital; social media; executive communications; crisis communications; public relations; legislative affairs; speeches; videos; messaging and talking points; partner marketing; and creative services.• Established workflow process maps, messaging platforms, brand standards guide, data analytics processes and measures, editorial calendars for all business lines, and rebranded collateral, annual convention, and all major events, which resulted in a 10% increase in attendance and revenues year-over-year since March 2017.• Partnered with Legislative Affairs team to create messaging strategy for targeted audiences. Established a successful annual process that created strategic alignment between the Legislative Affairs and Communications teams. Show less

  • Senior Vice President, Marketing & Communications

    Nov 2018 - Aug 2022

  • Vice President Marketing and Communications

    Mar 2017 - Nov 2018
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  Thrive Services Group

  Sept 2022 - May 2023

  Vice President Marketing Public Relations

  • Built and established the Marketing, Communications and Public Relations functions for this fast-paced, start-up company and its five newly established business entities.• Guided executive team through discovery sessions to articulate and visually present each brand creating: brand standards; foundational messages and talking points for the board, leadership and staff; media relations and social media policies; directing and executing all activities to include editorial and strategic planning, writing, graphic design, and all related marketing and communications strategies.• Developed and managed ecommerce and informational websites, marketing collateral for each business entity, and marketing strategy for retail grand openings and business launches. Show less

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  Intel Corporation

  Oct 2023 - Nov 2024

  • Develop confidential strategies, messaging and communications for enterprise transformation, providing executives with communication counsel and ensuring smooth people and business transitions.• Received Intel’s HR Division Recognition award for communications leadership after successfully transitioning more than 19,000 employees in 19 business units through a successful reorganization, delivering 5 weeks ahead of schedule. Also received 11 recognition awards. • Led communications efforts related to real estate optimization, issues management, cost-reduction and employee engagement.

  • Global Crisis and Change Management Communications

    Apr 2024 - Nov 2024

  • Global Corporate Services Communications

    Oct 2023 - May 2024