Agnese Pettenà

Experience

• 

  World Rugby

  Jun 2011 - Jul 2011

  Executive assistant @ IRB Junior World Championship

  Administrative support, teams and referees chaperon, assistant of the IRB junior world championship organizers.

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  Calzedonia Group

  Dec 2012 - Jan 2013

  Shop assistant

  Sales, customer care, window image, storehouse management.

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  Sally Fischer Public Relations

  Aug 2014 - Sept 2014

  PR and communication intern

  Intern in a dynamic PR agency, in charge of event planning and management, social media marketing, press release editing for a rich portfolio of customers operating mainly in Food&Wine, Hotellerie and Fashion sectors.

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  Hangar Design Group

  Feb 2015 - Jun 2015

  PR and online media relations intern

  Supporting the PR manager for event planning; press releases creation and diffusion; social media related activities for a wide range of clients.

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  Diesel

  Nov 2016 - Mar 2019

  As responsible of Product Marketing within the Diesel Global Marketing Strategy team, I worked closely with both Business and Creative functions and I was in charge of:• Defining global product marketing strategy, drafting monthly product stories calendar and selecting seasonal priorities to be featured in marketing contents• Briefing the production of product focused sell-out contents, with the goal of matching business needs with compelling marketing materials and ensuring maximum alignment across all channels• Working with Designers and Merchandisers to develop collection-focused materials to support sell-in and sell-through phases• Monitoring product campaigns results, analysing trends and competitive scenario• Briefing and coordinating copywriters, ensuring the company tone of voice was always respected Show less As part of the Intimate and Spare Parts team I was responsible of: • Liaising with designers and R&D for the definition of the collection grids for Male and Female Underwear, Beachwear and Spare Parts lines• Analysing sell-in/sell-out results and competitive scenario• Supporting in the pricing and forecasting process and in the presentation of the collections to international buyers.• Drafting the global merchandising selection, while addressing channels and regions’ needs through the development of SMU items Show less

  • Product Marketing Specialist

    May 2017 - Mar 2019

  • Brand & Merchandising Intern - Team Intimate

    Nov 2016 - Apr 2017
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  Gucci

  Apr 2019 - Jun 2021

  Global Brand and Product Marketing Specialist

  As part of Gucci Global Brand and Product Marketing team my main objective is to orchestrate campaigns, processes, tools and information sharing across teams. I am in charge of:- Coordinating global Communication calendar and orchestrating the development and execution of 360 Marketing campaigns, ensuring alignment among all key stakeholders (at a Corporate and Regional level, as well as with external partners)- Developing localized integrated Marketing and Communications plan and coordinating with Regional teams with goal of supporting local business needs while ensuring Brand consistency- Gathering relevant customer insights, monitoring business performance, campaigns results and competitive scenario Show less

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  Ferrari

  Jun 2021 - Nov 2023

  Lifestyle Marketing Manager
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  Moon Boot

  Nov 2023 - now

  Marketing Manager