Lucy Johnston

Experience

• 

  Google

  Feb 2004 - Nov 2010

  Responsible for setting up the online ads team for YouTube in EMEA. Developed new products for online advertisers as well as promoting YouTube as a great marketing tool for all businesses. Managed teams of account managers, account strategists and team leads in the UK, Irish and Italian markets who supported AdWords clients and agencies.

  • Manager, YouTube Online Sales, EMEA

    Mar 2010 - Nov 2010

  • AdWords Manager

    Feb 2004 - Apr 2010
• 

  Jo Walters Trust

  Jan 2010 - now

  Chairperson

  Started in 2010, The Jo Walters Trust (http://www.jowalterstrust.org.uk) was set up in memory of Joanna Walters to celebrate her life and achievements as an inspirational person, teacher and motivator. The Trust provides opportunities to help people enrich their lives and the lives of others, through sport, outward bound, educational and environmental projects, both at home and abroad.

• 

  Bread and Butter Marketing

  Sept 2010 - now

  Director

  Bread and Butter Marketing provides online marketing consultancy, training and implementation to businesses and charities in Ireland and the UK.

• 

  AdBirds

  Jun 2013 - now

  • Global Director

    Jan 2023 - now

  • Global Head of Digital Marketing

    Jun 2013 - now