Matt Huber

Experience

• 

  Velocity, A Managed Solutions Company

  Jun 2014 - Sept 2016

  Junior Product Designer

  • Researched, developed, and tested new product ideas, as well as brainstormed ways to further improve existing products.• Conducted research on large format printers; testing various inks, alternative materials, cleaning schedules to maximize efficiency and minimize cost.• Trained in-store employees on best practices for printer maintenance and repaired printers.• Collected data while providing in-store and phone support during nationwide printer conversion.

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  Tracer

  Sept 2016 - Dec 2020

  Creative Services Manager

  • Managed Tracer’s brand identities, creative development of products, digital marketing, as well as front-end development of their Wordpress sites.• Optimized and updated Tracer’s web presence utilizing an iterative approach, competitive analysis, user research, and search engine optimization to strategically inform and implement design decisions.• Developed a design system that helped maintain the continuity of Tracer’s brand identity across departments and channels.• Lead the development of Tracer’s Action Pictures Greeting Cards product line, designed and curated 150 animated greeting card templates.• Designed wireframes, mockups, and product demos to present new design concepts to stakeholders and upper management.• Refined Tracer’s websites with user’s experience in mind, simplifying site navigation, reordering information hierarchy, optimizing images and GIFs, and providing educational user resources.• Photographed, retouched, and managed a library of product images and creative assets for use across departments, as well as edited instructional and promotional videos. Show less

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  Self-employed

  Dec 2020 - now

  Freelance Designer

  • Review clients’ business goals, competition, target audience, and platforms while evaluating their needs and developing custom creative strategies.• Work iteratively to ensure that the clients’ message has been conveyed and they are satisfied with the end product.• Maintain client relations and staying up-to-date with the latest design trends, news, and conferences.