Chuks Ezike

Experience

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  Health Plus Limited

  Jan 2017 - Aug 2017

  Retail Sales Manager/ Branch Manager

  B2C and B2B sales role where I was responsible for managing all the factors that contributed to the sales and profitability of the business• Demonstrated commercial effectiveness by leading a team of 10 teammates to boost sales, foster relationships, identify potential opportunities, and exceed the annual revenue target by 25% for consumer goods and pharma products.• Proactively identified opportunities for business revenue growth by diversifying stock and implementing impactful, ethical upselling, and cross-selling strategies.• Utilized data analytics to make data-driven decisions, resulting in the successful expansion of inventory from $1 million to $3 million within one year, achieving profits exceeding $1.4 million. Show less

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  Quadcare Pharmacy

  Oct 2017 - Aug 2018

  Pharmacist/Branch Manager/Brand Manager

  B2C and B2B marketing role where I was responsible for promoting brand services to foster growth and improve brand loyalty• Created and implemented initiatives to drive product growth leveraging consumer-centric models to lead a 20% reduction in order turn-around time• Partnered with stakeholders for strategic planning and conflict resolution, facilitating a 10% business growth.

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  Superdrug Integrated Pharmacy

  Sept 2018 - Sept 2019

  Product Marketing Manager

  • Increased monthly revenue at Superdrug from by 25% within my first 6 months in office through increased customer engagement, specifically carrying out 2 medical outreaches targeted at middle- and high-income earners respectively to achieve desired targets.• Led a team of 20 to drive sales, build relationships, identify potential opportunities, and achieve target revenue. • Forecasted trends and recommended improvements based on financial risk analysis.• Met deadlines by managing individual and team tasks as well as streamlining processes.• Partnered with stakeholders for strategic planning, conflict resolution and business growth.• Achieved and maintained top customer satisfaction and retention by cultivating productive relationships with clients.• Utilized health informatics and patient data analytics to drive sales growth. Show less

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  GSK

  Oct 2019 - Apr 2024

  • Co-created and executed brand strategies and integrated campaigns for the promotion of a leading global portfolio, with an average marketing budget of $456,000 USD.• Led local and international cross-functional teams ensuring the implementation of global and/or local brand strategy within the portfolio.• Rolled out promotional and non-promotional materials for the portfolio utilizing the Veeva Vault PromoMats system to drive home brand key selling message. • Drove product life cycle management including insights, market research, financial analysis, pricing, internal pitches, external pitches, and execution.• Collaborated on marketing and innovation strategies, designing, and implementing the activation and launch plans for the brand.• Collaborated with internal teams, external teams, and customers to ensure seamless communication and spot-on project execution.• Searched business opportunities and demonstrated a growth mindset and vision for the brand for to achieve an average +12% growth in market share and 40% volume growth.• Collaborated with development and market access teams to ensure a clear and differentiated brand value proposition, ensuring seamless and timely product availability, as well as market penetration and reach, utilizing iteration, road mapping, cross-functional collaboration, lean/agile methodology, data optimization and change/risk management.• Ensured brand resource allocation across different customer groups.• Closely monitored the nationwide brand and market performance, as well as adequate sales forecasting.• Managed local and international events, internal and external projects, ensuring marketing budget management and subsequent project goal achievement. • Orchestrated all activities implemented in the portfolio space at customer level ensuring end-to-end brand management.• Executed omni-channel campaigns ensuring a seamless customer experience across online and offline touch-points to optimize the customer journey. Show less • Managed key accounts worth over $12M USD, achieving a 48% growth vs previous year in 2022.• Managed the trade promotion budget at assigned customers in accordance with company policies and procedures to achieve set financial goals for market.• Addressed market reality by creating win-win situations for both GSK and customers. • Explored customer insights, drivers, and needs; assessed their fit with GSK’s commercial objectives to identify collaborative programs that meet shared goals.• Empowered customers by coordinating integrated account with sales, marketing and supply chain.• Maintained routine communication with distributors to assess overall satisfaction, resolve complaints, and promote new offerings.• Managed contracts to ensure valid contracts and update amendments as appropriate to ensure business continuity within a compliant business environment.• Fostered access to GSK medications by activating 60 new accounts for the promoted brands achieving an average territory growth of 21% vs plan and 127% vs plan in three years• Implemented marketing strategies in promoting GSK products to customers (Healthcare Professionals) through planned execution of activities that influence customers prescribing habits to achieve set objectives, in line with customer segment priorities while leveraging Patient Focused Selling Skills and the Veeva CRM tool.• Developed and executed sales business plan for GSK pharmaceutical products within an assigned territory in accordance with approved marketing strategies ensuring that customer visits are in line with the full potential of the customer and territory, while utilizing the omnichannel touchpoints – Face-to-face, virtual, email and meetings• Drove omni-channel implementation achieving 90% to target and topping the team leader boards.• Drove sales growth, developed business and market share objectives for designated products in assigned territory utilizing optimal business analysis and subsequent sales activity. Show less

  • Product, Brand and Customer Marketing Manager

    Dec 2021 - Apr 2024

  • Specialty Sales Representative (Respiratory, Oncology, Dermatology, Allergy, Urology)

    Oct 2019 - Nov 2021