Experience

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  @neighborid

  Oct 2012 - Jan 2013

  Social media administrator

  @NeighborID is a local brand selling rubber bracelets that can be customized.My responsibilities are including:• Regularly updated products to @NeighborID's followers• Created content • Created quiz• Collaborated with artists fan-base to make online quizes

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  Ministry of foreign affairs of the republic of indonesia

  Mar 2014 - Jun 2014

  Information and media intern

  • Created media monitoring and conducted daily digital clipping• Orchestrated email invitations for media events• Handled administrative tasks for foreign correspondents• Ensured consistent updates of MoFA RI's social media content on Facebook and Twitter• Organized a journalistic workshop for the General Directorate of Information and Public Diplomacy• Participated the opening ceremony of a regional conference on Irregular Movement of Persons at Sea• Engaged in the Ministry of Foreign Affairs media gathering discussing Indonesia's donor role Show less

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  Ogilvyone worldwide

  Apr 2015 - Jul 2015

  Digital account executive

  I was assisting an account director handling a dedicated telco brand, Indosat Ooredoo.My responsibilities are including:• Actively did competitive review on social media• Researched and reviewed previous events as source for upcoming events• Interpreted and proofread content for internet.org• Composed draft for Indosat Srikandi winner candidates• Made a list of KOL and Instagram community for @Indosatooredoo• Responsible to contact vendor to book venue that would be used for Raisa to take vocal and photo shoot for Indosat Line Sticker Ramadan edition Show less

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  Mirum agency

  Aug 2015 - Feb 2018

  • Involved in ideation and brainstorm for those brands that needed KOLs & content creators• Selected, dealt and arranged meeting with related KOL & content creators• Created KOL & content creator recommendations and presentations• Ensured contract & payment terms and conditions related• Designed and composed brief & timeline for KOL & content creators• Regularly monitored KOL & content creators' performance and worked closely to optimize campaign• Tracked KOL & content creator's payments and managed all invoices and documentation• Created report for completed campaignsClients: HP Indonesia, Sunsilk, Frisian Flag Mama, Lactogrow, Cerelac, Silkair, Pond's Men, Magnum, Dove, Burger King, Bintang, MAP EMALL, Listerine, Clean & Clear, and Singapore Airlines. Show less

  • Associate Media Planner

    Mar 2017 - Feb 2018

  • KOL Management Executive

    Aug 2015 - Feb 2018
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  Female daily network

  Feb 2018 - Aug 2021

  Digital account executive

  • Managed and reported on partner and client campaigns, including offline event activations• Lead as timekeeper to manage, escalate, and remind internal & external stakeholders to deliver output accordance to agreed timeline• Supported sponsor and client requirements for large-scale events: Jakarta X Beauty 2018 & 2019, and Surabaya X Beauty 2019• Maintained relationship with clients• Provided content recommendations and propose solutions that meet clients' objectiveClients:Wardah, Emina, Make Over, HMNS, BLP Beauty, Avoskin, Base Skincare, Estée Lauder, Dior, Clinique, La Roche Posay, MAC Cosmetics, Maybelline, Biore, Aqua, Erha, etc. Show less

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  Ada

  Sept 2021 - now

  Senior associate, digital planning & strategy

  • Planned and executed media strategies across Paid Social, Programmatic, and OOH to boost brand visibility and engagement• Managed and optimized campaign budgets to maximize efficiency and impact• Tracked and analyzed performance in real time, applying data-driven insights to improve ROI• Partnered with cross-functional teams & partners to align media strategies with business objectives and ensure smooth execution• Ongoing account management, monthly/quarterly business reviews and end of month billing• Build trusted, meaningful relationships with clients, as well as relevant internal & external stakeholders• Supervise associate Strategic PlannerClient: blu by BCA Digital, ABC Gebetan, Senka, Olly Vitamins & Suplements (Singapore market) Show less