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Saji Augustine Akkanath

Saji augustine akkanath

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location of Saji Augustine AkkanathHamilton, Waikato, New Zealand
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  • Timeline

  • About me

    Marketing and Sales | Digital Marketing | Digital Business

  • Education

    • St pius x high school - mumbai (mulund)

      1997 - 1998

    • Welingkar institute of management

      2012 - 2015
      Master of business administration (m.b.a.) marketing/marketing management, general

    • The university of waikato

      2023 - 2024
      Master of digital business digital marketing | digital transformation | digital strategy

      Strategic Tech Management: Acquired knowledge on how to strategically utilize technology within organizations for improved performance and profitability.Digital Transformation: Learned to leverage digital technologies to transform business operations, enhancing customer and supplier engagement.Hands-On Experience: Completed a professional industry internship, gaining practical experience sought after by employers.Problem-Solving Skills: Developed problem-solving skills… Show more Strategic Tech Management: Acquired knowledge on how to strategically utilize technology within organizations for improved performance and profitability.Digital Transformation: Learned to leverage digital technologies to transform business operations, enhancing customer and supplier engagement.Hands-On Experience: Completed a professional industry internship, gaining practical experience sought after by employers.Problem-Solving Skills: Developed problem-solving skills through an applied research project focused on real-world digital business challenges.Leadership Preparedness: Now well-prepared to lead digital transformation projects and strategies as a manager or consultant.Diverse Knowledge: Gained insights into diverse digital topics, including Cloud computing, Artificial Intelligence (AI), IOT, Immersive Technology (VR & AR), etc. Show less

    • The ket's v. g. vaze college of arts, science & commerce (autonomous)

      2000 - 2002
      B-com commerce

  • Experience

    • Zero octa

      May 2003 - Apr 2007
      Senior account leader - airline services (client servicing)

      • Managed Airfare audits of key accounts including South African Airways, Asiana, BMI-British Midland, and America West Airlines.• Responsibilities included client servicing, ensuring teams meet their audit completion deadlines, process improvement, problem-solving, analysis, and reports, all while collaborating with various departments to meet client needs.

    • Bennett coleman and co. ltd. (times group)

      Apr 2007 - Jan 2008
      Senior officer - international media representation

      Managed Advertisement Sales – International Media Representation DivisionResponsibilities: Sold International Publications viz. The Wall Street Journal, Guradian (UK), People’s daily (China), Khaleej Times etc. to advertisers based in Mumbai.

    • Motivate publishing

      Sept 2008 - Jun 2009
      Senior sales executive - gulf business, business traveller middle east magazine

      • Managed Advertisement Sales for Gulf Business Magazine and Business Traveller Middle East Magazine.• Responsibilities included nurturing relationships with existing clients, identifying new prospects, collaborating with internal stakeholders on content and promotion plans.

    • Redoor productions fz llc

      Jun 2009 - Jan 2011
      Manager special projects

      • Managed Special Project ad-sales for prominent UAE national daily newspapers, including Khaleej Times (English) and Al-Khaleej (Arabic).• Successfully handled key projects like the 2010 Football World Cup magazine, Yas Island Ferrari Theme Park launch magazine, and Formula 1 Racing magazine, along with country reports on various nations.• Responsibilities encompassed selling topical and country reports to advertisers, involving end-to-end tasks such as ideation, market research, marketing, and creative coordination for content and layout design. Show less

    • Bennett coleman and co. ltd. (times group)

      Feb 2011 - Oct 2016
      Deputy manager - marketing and sales

      * Key Account Management - Represented Group Publications to automobile brands, auto accessories & dealerships.* Agency Collaboration - Worked with creative and media agencies to co-create impactful print campaign ideas.* Stakeholder management – Collaborated with internal teams (Business and commercial, Press team, Circulation team, Art & edit) to develop and execute special innovations, product sampling, and format innovations. * Integrated media solutions - Orchestrated comprehensive media solutions combining print, radio, outdoor, and digital elements to enhance consumer engagement and ROI. * Campaign Management – Managed ad positioning, creative coordination, and publishing. Show less

    • Disney star

      Oct 2016 - Jan 2023
      Assistant manager - marketing and sales

      * Key Account Management - Represented brand to a diverse clientele - Spotify, Colgate, Meta, P & G.* Research - Analysed market trends, tracked competition, and applied insights to achieve market share and revenue growth.* Agency Collaboration - Collaborated with agencies to understand TV campaign briefs, including target audiences, campaign budgets, duration, and media mix.* Stakeholder Management - Worked with internal teams (Brand solutions, Pricing) to ideate impactful solutions - creative ideas/innovations and product integrations.* Marketing TV Shows - Strategically marketed iconic properties - reality shows (Master Chef Australia), celebrity talk shows, fiction(Game of Thrones). Oversaw end-to-end tasks - pitching sponsorships, closing deals, execution, and on-air delivery.* Digital Solutions - Enhanced consumer engagement and ROI by integrating digital presence through social media.* Campaign Management – Campaign Execution, Consumption Analysis & Reconciliation. Show less

    • Duoplus online marketing

      Jul 2023 - Oct 2023
      Intern

      SEO (Search Engine Optimization) focussed Field internship.* Analysis and research - Carried out SEO audit and research for sector-specific, unique, diverse, and relevant topics.* Content creation - Authored keyword-focused content ensuring increased website traffic, conversions, and high rankings on search results.* Content publishing - Sourced appropriate images and creating engaging headlines and taglines.* SEM exposure - Participation in team refresher/training for additional understanding of Google Ads, and Google Analytics (Performance metrics, Traffic Analysis, Conversion Tracking, Audience insights). Show less

  • Licenses & Certifications