Experience

• 

  Cnrs - centre national de la recherche scientifique

  Jan 1996 - Jan 1999

  Communication manager
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  Ftpress

  Jan 1999 - Jan 2002

  Chief editorial manager

  co founder

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  Pôle emploi

  Jul 2002 - Jul 2007

  Content project manager

  Content manager, website animation and optimizationCotent design and integration for the different target audience-built CMS tool for the websiteediting and layout of editorial content, messages, FAQResponsible for web accessibility and SEO Responsible of the biggest database of online unemployment people in France hotline support

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  Mappy

  Dec 2007 - Apr 2010

  Head of content, services and loyalty unit

  In charge of B2C marketing strategy, product marketing and set up the offerResponsible for :traffic and functional content, customer loyalty programs. analyse trafic and build reports

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  Ebay

  Apr 2010 - Mar 2012

  Head of on line marketing and social media

  Responsible of the oneline marketing plan, leverage all the online levers and build budget and targets forecast, directly manage internal resources.Drive SEO, Content and Community strategies.Set up PR programLead Marketing Budget

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  Paypal

  Mar 2012 - Jan 2020

  Define the marketing strategy to drive acquisition, adoption and engagement through online and offline marketing including key components, timing, budget and performance metrics of the marketing plan,.Define and fully execute multichannel and multimarket digital campaign in 130 countries in 15 languages to promote PayPal brand and value proposition.Launch several multichannel marketing campaigns (email, display retargeting, social media…) from definition, data analysis to execution to millions of PayPal’s consumers and merchants around the world.Deliver the omni-channel marketing Mobile & Retail campaign to promote PayPal mobile app Use marketing and data insights to influence the product strategy.Support expansion into new markets by leveraging successful marketing program and channelsWork with differents team: business unit, product, finance, legal... to deliver against company goals. Show less Managed marketing budget for CEMEA region - 130 countries & supervision of marketing spending and accruals (including working with Finance team, account payable).Set-up and analyzed KPIs to measure the performance, effectiveness and ROI of marketing campaigns . Data analysis: Set up marketing planning and programs for digital campaigns based on analytics insights to determine sucess of marketing activities, improve the efficiency of marketing investments and drive optimal decisions. Analytics and Return on investment oriented, .Conducted major researches to understand how to improve experience such as Brand tracker, NPS, engagement and activation research (coordinated with Decipher, Ipsos, Yougov…agencies).Delivered consumers insights through multiple marketing surveys to adapt and position marketing strategy.Work with multiple remote teams in multi-cultured environments. Show less

  • Senior Strategic Marketing Manager CEMEA

    Sept 2013 - Jan 2020

  • Budget planning and ROI, marketing manager CEMEA

    Mar 2012 - Aug 2013
• 

  Hawaya

  Jan 2021 - Jun 2023

  Chief marketing officer at hawaya match group

  • Brand definition and its evolution to resonate in various markets and in all digital channels including OOH• Marketing plans definition & execution : from growth marketing and the on-the-ground GTM towards varied audiences located on almost all continents• Consumer insights generation and leverage,• Drive the evolution of the brand positioning• Manage customer segmentation strategy and develop smart attribution modeling• Collaborate closely with Product and Customer care team• Lead across the organization bringing insights to product, design, user experience, performance, and executive leadership• PR and coms operations Show less

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  Epi company

  Jun 2023 - now

  Chief marketing officer