Experience

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  L&s advertising.co.,ltd

  May 2013 - Jul 2013

  Strategic planning intern

  Simultaneously managed up to (4) accounts at one time, creating timeline for clientdeliverables, and successfully met all deadlines with precision and accuracyIdentified marketing issues and strategies to facilitate improvements and changes for clientsacross diverse industries, including food and agriculture, wine, advertising and online retailDiligently led marketplace and consumer data research & analysis, client engagements, andpreparation of creative marketing collaterals to provide action recommendations to creativeand PR directors, resulting in a 40% increase in salesDirected (2) trainees to help with a 200-page market trend and competition report for a clientproject Show less

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  Aysha saeed

  Dec 2014 - Apr 2015

  Marketing/pr intern

  Researched competitors’ marketing strategies and industrial trend; identified market opportunities and threads and developed an analytical report according to the research findingsBuilt up CSR strategy by cooperating with NGOs in Greater New York area to maximize exposure towards target audience and planned and executed CSR events Assisted the CEO in drafting business plan for potential investorsBrainstormed and worked with team to develop sales and marketing strategy to expand sales Show less

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  Royal jets inc.

  Mar 2015 - May 2015

  Pr intern

  Researched, identified, and contacted potential athletes, artists and financial firms for prospective partnerships, features, and collaborationsPlanned and implemented social media strategies for the company’s businessManaged content of newly developed website, press release and interviewManaged multiple social media accounts and created content to improve follower engagement; increased followers by 30% in one month

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  Guangdong wealth investment co., ltd

  Jul 2015 - May 2017

  Project/marketing executive

  Relocated in DubaiProvided advice based on research on market entry strategy for projects with budgets over $1 million o Developed feasibility and marketing reports on local real estate, biopharmaceutics and oil & gas marketSpearheaded branding of a new product for UAE market o Planned sales and marketing project manpower, budget, milestone and timelineEstablished strong relationships with suppliers and external agencies ensuring timely information sharing, and consistency in marketing messagesDesigned and crafted digital marketing collaterals on a range of projects for brochures and advertisements Show less

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  Guru online - adbeyond (group) limited

  Aug 2017 - Jan 2018

  Account executive

  Managed new product launch projects in overseas markets for VIVOo Developed, implemented, and constantly evaluated overseas new product launch campaigns including influencer cooperation, Html design, social media communication/ advertising, and campaign performance reportsManaged Facebook, Instagram, and LinkedIn accounts of VIVOo Created/optimized content and provided monthly and competitor reports using digital analytic tools to increase brand recognitionConducted consumer and digital users’ behavior research to provide strategic insights on trends to clientLiaison between client and PR, creative, and other internal departmentsAchievements• Followers steadily increased by 5-10% monthly• Reached over 1 million participants in an interactive online game competition. Show less

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  The sevens marketing consulting

  Mar 2018 - Jan 2019

  Account executive

  Devised strategies and implemented new product launch on crowdfunding websiteso Conducted online market research, identified value proposition, and built official website of the product o Responsible for increasing traffic for the website via PR, forums, influencers collaboration, EDM, Facebook/Google Ads, and social mediao Provided project performance reports and optimization recommendationsBuilt and maintained relationship with influencers and service suppliers (PR/design/production/translation agencies) Show less

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  Hylink digital

  Jan 2019 - now

  Senior account manager

  Managed 10+ projects with a budget of 100+ million yuan for OPPOo Developed and executed digital marketing communication strategy for projects of different series:projects including new product launches, online shopping festivals, IP collaborationo Provided data-backed insights for the target audience, media platform budgeting, media strategicplanning and project analysiso Monitored competitors’ (Apple, Huawei, Samsung, Xiaomi, etc.) marketing actions daily, analyzedtheir marketing strategies and identified marketing communication opportunities for OPPOServed as the point of contact between media and client, providing up-to-date online mediatrend/insights and collaboration opportunities in marketing communication for OPPOLed a team of 8+ for project executions; wrote and constantly updated the project SOP in order toincrease work efficiency Show less